launch-a-product
The launch-a-product workflow chains five product management skills in sequence to move from market analysis through to launch announcement. Use this slash command when preparing to bring a new product to market and needing a structured end-to-end process that maps competitors, defines positioning, plans go-to-market strategy, builds a launch checklist, and produces a press release, with each stage informing the next.
mkdir -p ~/.claude/commands && curl -fsSL https://raw.githubusercontent.com/mohitagw15856/pm-claude-skills/HEAD/commands/launch-a-product.md -o ~/.claude/commands/launch-a-product.mdlaunch-a-product.md
Run the **Launch a Product** workflow recipe for: $ARGUMENTS This is a *chain* of skills. Run each stage in order and **carry every stage's output forward as context** for the next. Open with a one-line plan of the 5 stages, then ask once for any essential missing inputs (the product, target customer, key competitors, launch date). Don't re-ask between stages. Run each stage under a clear `## Stage N — <name>` heading: 1. **Map the field** — apply the `competitor-teardown` skill to map competitors and find the positioning gap to exploit. 2. **Position it** — apply the `product-positioning-doc` skill, using that gap, to define positioning, value props, and messaging pillars. 3. **Plan the GTM** — apply the `go-to-market` skill to turn the messaging into an audience-and-channel launch plan. 4. **Make it launch-ready** — apply the `product-launch-checklist` skill to produce an owner-by-owner readiness checklist. 5. **Announce it** — apply the `press-release` skill to draft the announcement, consistent with the positioning above. Do not invent facts, dates, or competitor claims — flag assumptions. End with a 5-bullet **"What you now have"** recap.
Design a 360-degree feedback survey or write a structured 360 feedback report. Use when asked to build a 360 feedback process, write 360 feedback for a colleague, design a feedback survey, or produce a feedback report. Produces either a complete survey instrument with rating scales and open-ended questions, or a structured narrative feedback report with themes, strengths, and development areas.
Decode a 401k or workplace retirement plan — the real cost of its funds, the match's fine print, vesting math, and the plan features worth using or avoiding. Use when someone asks 'is my 401k any good', 'decode my 401k plan', 'which funds should I look at', or 'what fees am I paying'. Produces a fee decode in dollars-over-time, match and vesting math, a fund-lineup triage by cost, and the questions for HR or the plan administrator.
Design statistically rigorous A/B tests for product features, UI changes, onboarding flows, and pricing experiments. Use when asked to set up an experiment, design an A/B test, calculate sample size, or interpret test results. Produces a complete test plan with hypothesis, variant definitions, sample size, duration estimate, guardrail metrics, and a results interpretation guide.
Analyse a finished A/B test and write the readout — the result, whether it's statistically and practically significant, what it means, and the ship/no-ship call. Use when asked to analyse experiment results, write an A/B test readout, interpret test data, or decide whether to ship a variant. Produces a clear verdict with the lift and confidence, segment cuts, the risks (peeking, novelty, sample), and a recommendation. Distinct from planning a test — this reads results.
Generate a WCAG 2.2 accessibility audit checklist and remediation suggestions for any UI or design. Use when asked to audit for accessibility, check WCAG compliance, review a design for a11y issues, or create an accessibility remediation plan. Produces a prioritised checklist with pass/fail assessments and specific fixes.
Plan a trip that actually works with a disability or access need — confirm real accessibility (not just 'accessible' labels), book the assistance in advance, plan for equipment and medication, and build in the contingencies for when access breaks down. Use when someone says 'plan an accessible trip', 'travelling with a wheelchair/disability', 'book assistance for my flight', or 'will this hotel actually work for me'. Produces an access-verified itinerary, an assistance-booking checklist, an equipment/medication plan, and contingency scripts. Verify specifics with providers.
Request a reasonable accommodation at work or in education — frame it around the barrier and the adjustment (not your diagnosis), cite the right process, and navigate the back-and-forth constructively. Use when someone says 'I need a workplace accommodation', 'request reasonable adjustments', 'ADA/Equality Act accommodation', or 'how do I ask for accommodations for my disability/condition'. Produces the request letter, a barriers-and-adjustments map, disclosure guidance, and a plan for the interactive process. Not legal advice — routes to the formal process and to advocacy where needed.
Build a structured account plan for any key customer or target account. Use when asked to create an account plan, key account strategy, strategic account review, or territory plan. Produces a complete account plan with relationship map, growth opportunities, risks, and 90-day action plan.