gtm-alpha-secure

# GTM Alpha MCP Server v1.3.20

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Free EPIC audit using Shashwat Ghosh's EPIC framework.

On the website, the free EPIC audit (https://gtmalpha.gtmhelix.com/consultation) scores the four motions and returns a 180 day plan in four stages. In Claude, the GTM Roadmap tool returns a 30, 60 or 90 day plan.

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## Quick Start

The hosted server at https://gtmalpha.gtmhelix.com/mcp always runs the newest version and needs no install. The npm package below can lag behind it until a new version is published; compare its version with the one the hosted server reports.

### Option 1: Claude Desktop (Recommended)

First install the package globally, which adds the `gtm-alpha-mcp` command:

npm install -g @shashwatgtmalpha/gtm-alpha-mcp-server

Then add to your Claude Desktop config file:

Windows: %APPDATA%\Claude\claude_desktop_config.json
Mac: ~/Library/Application Support/Claude/claude_desktop_config.json

{
  "mcpServers": {
    "gtm-alpha": {
      "command": "gtm-alpha-mcp"
    }
  }
}

Restart Claude Desktop after saving.

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### Option 2: npx (No Installation Required)

npx @shashwatgtmalpha/gtm-alpha-mcp-server

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### Option 3: Global Install

npm install -g @shashwatgtmalpha/gtm-alpha-mcp-server
gtm-alpha-mcp

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### Option 4: REST API

For direct API access without MCP, send a JSON POST to https://gtmalpha.gtmhelix.com/api/epic-audit (documented in openapi.yaml and on https://gtmalpha.gtmhelix.com/api-docs). The inputs you send are not stored; see https://gtmalpha.gtmhelix.com/privacy.

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## Integration with Other AI Platforms

### OpenAI Custom GPT

Use the OpenAPI schema in openai-gpt-actions.json to create a Custom GPT action for the EPIC audit endpoint:

1. In ChatGPT, open Create a GPT
2. Add Actions: import from URL or paste the schema
3. Base URL: https://gtmalpha.gtmhelix.com/api (the audit inputs are not stored; see https://gtmalpha.gtmhelix.com/privacy)

### Google Gemini

Use the function declarations in gemini-functions.json:

1. Import the function definitions into Google AI Studio
2. Send the calls to the MCP endpoint https://gtmalpha.gtmhelix.com/mcp as JSON-RPC 2.0 `tools/call` requests

---

## Tools and inputs

Generated on 29 September 2026 from the server's own tool list and checked again on 16 October 2026 (`tools/list` of gtm-alpha-mcp-server 1.3.20, the same code as the hosted MCP address), so every tool name, title, description and input below is exactly what the server accepts. Every tool is read-only.

| # | Tool | Title | What it does |
|---|---|---|---|
| 1 | `gtm_consultation` | Free EPIC audit (in your browser and in Claude) | Scores the four motions from 1 to 10 with the documented rubric, names the primary and secondary motion, and lists the first 30 days of steps for the primary motion, with sector notes when your inputs name the sector. Add the optional inputs (ACV, deal cycle, NRR, TAM, self-serve, deal source, geography) for a full score; without them the result is marked preliminary. |
| 2 | `epic_audit` | EPIC scores (in Claude) | Get EPIC framework scores for your GTM strategy: Ecosystem and ABM, Product-Led Growth, Inbound and Outbound, Community-Led, each 1 to 10, with the lead motion, warnings and notes, and the sector's buying committee and usual objections when your inputs name the sector. Add the optional inputs for a full score; without them the result is marked preliminary. |
| 3 | `generate_roadmap` | GTM Roadmap (in Claude) | Return a GTM action plan for one EPIC motion (E Ecosystem and ABM, P Product-Led Growth, I Inbound and Outbound, C Community-Led) over 30, 60 or 90 days: immediate, short-term and medium-term steps, without the self-serve steps when your business model is not a software subscription. Builds text from the inputs only. |

### Inputs of each tool

#### 1. Free EPIC audit (in your browser and in Claude) (`gtm_consultation`)

| Input | Required | Type | Description |
|---|---|---|---|
| `gtm_challenge` | Yes | string | Your GTM challenge |
| `company_name` | No | string | Company name |
| `business_stage` | No | string | Stage: pre-seed, seed, series-a, series-b, series-c, bootstrapped (growth counts as Series B) |
| `industry` | No | string | Your industry |
| `acv_usd` | No | number (0 or more) | Optional. Average contract value per year in US dollars (for example 42000) |
| `deal_cycle_days` | No | number (0 or more) | Optional. Days from first touch to closed-won (for example 120) |
| `nrr_percent` | No | number | Optional. Net revenue retention in percent (for example 108) |
| `tam_accounts` | No | number (0 or more) | Optional. Number of addressable accounts (for example 2500) |
| `self_serve` | No | boolean | Optional. true if customers can sign up and get value without talking to sales |
| `deal_source` | No | one of: `referrals`, `outbound`, `partnerships`, `inbound`, `mixed` | Optional. Where the majority of deals come from |
| `geography` | No | one of: `india`, `us_eu`, `middle_east`, `apac`, `global` | Optional. Primary market |
| `current_channels` | No | string | Optional. What you do today (content, outbound, events, partnerships, PLG, community) |
| `business_model` | No | one of: `saas`, `services`, `connectivity`, `transactions`, `marketplace`, `hardware_software`, `investment` | Optional. How you charge: software subscription, services, connectivity, per transaction, marketplace, hardware plus software, or investment management. Read from your other inputs when left out |

#### 2. EPIC scores (in Claude) (`epic_audit`)

| Input | Required | Type | Description |
|---|---|---|---|
| `challenge` | Yes | string | Describe your GTM situation |
| `company_name` | No | string | Optional. Your company or product name, repeated in the answer |
| `industry` | No | string | Your industry |
| `business_stage` | No | string | Stage: pre-seed, seed, series-a, series-b, series-c, bootstrapped (growth counts as Series B) |
| `acv_usd` | No | number (0 or more) | Optional. Average contract value per year in US dollars (for example 42000) |
| `deal_cycle_days` | No | number (0 or more) | Optional. Days from first touch to closed-won (for example 120) |
| `nrr_percent` | No | number | Optional. Net revenue retention in percent (for example 108) |
| `tam_accounts` | No | number (0 or more) | Optional. Number of addressable accounts (for example 2500) |
| `self_serve` | No | boolean | Optional. true if customers can sign up and get value without talking to sales |
| `deal_source` | No | one of: `referrals`, `outbound`, `partnerships`, `inbound`, `mixed` | Optional. Where the majority of deals come from |
| `geography` | No | one of: `india`, `us_eu`, `middle_east`, `apac`, `global` | Optional. Primary market |
| `current_channels` | No | string | Optional. What you do today (content, outbound, events, partnerships, PLG, community) |

#### 3. GTM Roadmap (in Claude) (`generate_roadmap`)

| Input | Required | Type | Description |
|---|---|---|---|
| `primary_focus` | Yes | one of: `E`, `P`, `I`, `C` | EPIC motion to plan for: E, P, I or C |
| `timeframe` | No | one of: `30-day`, `60-day`, `90-day` | 30-day, 60-day or 90-day (default 90-day) |
| `business_model` | No | one of: `saas`, `services`, `connectivity`, `transactions`, `marketplace`, `hardware_software`, `investment` | Optional. How you charge: software subscription, services, connectivity, per transaction, marketplace, hardware plus software, or investment management. Steps that need a product people can try on their own are left out for a business that is not a software subscription |

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## EPIC Framework

The GTM Alpha methodology is built on the EPIC Framework:

| Component | Focus Area |
|-----------|------------|
| E: Ecosystem | Account-Based Marketing and Strategic Partnerships |
| P: Product-Led | Product-Led Growth and User Experience Optimization |
| I: Inbound/Outbound | Demand Generation and Content Marketing |
| C: Community | Community-Led Growth and Advocacy Programs |

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## About Shashwat Ghosh

Co-Founder and Fractional CMO, Helix GTM Consulting (founded 2022, Bengaluru). 24+ years in B2B and 10+ years of fractional experience. Creator of the EPIC, IMPACT and CRAFT frameworks and the Hub-Spoke Brand Messaging Methodology.

### Results

- VP Marketing, Happay: 161% ARR growth. 2x exit: to CRED ($180M), then MakeMyTrip.
- VP Global Performance Marketing, Locus: $4.2M pipeline. Acquired by IKEA (Ingka Group) in Oct 2025.
- Fractional CMO, FieldAssist: 2.25x growth in mid-market and enterprise qualified leads.
- Advisor, QuantumStreet AI: rebranded a $7Bn AUM AI investment fund, with Digitas and IBM.
- 4x business growth, Airtel Data Centers and Managed Services.
- Rs 2.35 Cr TCV in 6 months with ABM at Seclore, and 225+ sales meetings across Seclore's target accounts.

### Recognition

- LinkedIn Top Product Marketing Voice: #10 India, #52 worldwide (Favikon verified)
- Top 15 AI Research and Innovation (India)
- Most Admired Marketing Leaders 2025 (CMO Asia)
- B2B Marketer of the Year 2020, Fintech (CMO Asia)

More: https://gtmhelix.com/about/

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## Links

| Resource | URL |
|----------|-----|
| Website | https://gtmexpert.com |
| LinkedIn | https://www.linkedin.com/in/shashwatghosh-ai-b2b-gtm-fractionalcmo/ |
| npm Package | https://www.npmjs.com/package/@shashwatgtmalpha/gtm-alpha-mcp-server |
| GitHub | https://github.com/shashwatgtm |

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## License

MIT License

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Copyright 2025 Helix GTM Consulting | Shashwat Ghosh, Co-Founder and Fractional CMO

Contact: shashwat@gtmhelix.com