mcp-server

# Synter MCP Server

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### An open-source MCP server for running ads with AI agents.

Reporting across 19 ad platforms and full campaign creation on 14 of them, spanning every major buying channel. Destructive tools are flagged so your MCP client asks before running them.

Create campaigns. Adjust budgets. Pause underperformers. Generate creatives. Pull performance data. All through natural conversation, across Google, Meta, LinkedIn, Microsoft, Reddit, TikTok, X, and more.

**An open-source [Model Context Protocol](https://modelcontextprotocol.io) (MCP) server that lets AI agents read and run your ad accounts, with write tools flagged so your MCP client asks before running them.**

> **Note:** [`Synter-Media-AI/plugin`](https://github.com/Synter-Media-AI/plugin) is the canonical installable Claude plugin repo. The `.claude-plugin/` copy in this repo is not the install source.

---

## How Synter Compares

The official Google Ads MCP server is read-only by design: per Google's documentation, it is "strictly read-only" and "cannot modify bids, pause campaigns, or create new assets." Most third-party ad MCP servers cover a single platform. We built Synter to do both halves of the job, across every major buying channel, from one server.

| | Synter MCP | Official Google Ads MCP | Typical third-party ad MCPs |
|---|---|---|---|
| **Access** | Read on all 19 platforms, campaign creation on 14 | Read-only (current release) | Often read-only or partial write |
| **Platforms** | 19 reporting, 14 with full campaign creation (lists below) | Google Ads only | Usually a single platform |
| **Create campaigns** | ✅ Google Search, Display, PMax, Meta, LinkedIn, Reddit, more via `run_tool` | ❌ | Rarely |
| **Budgets and pause** | ✅ | ❌ | Varies |
| **AI creative generation** | ✅ Images, video, copy | ❌ | ❌ |
| **Audience sync** | ✅ Google, Meta, LinkedIn, Microsoft, Reddit, TikTok, X | ❌ | ❌ |
| **Safety** | Write tools annotated as destructive, so clients prompt first | n/a (read-only) | Varies |
| **Open source** | ✅ MIT | ✅ | Varies |

**Reporting coverage (19 platforms):** Google Ads, Microsoft Ads (Bing), Meta (Facebook and Instagram), LinkedIn Ads, X (Twitter) Ads, Reddit Ads, TikTok Ads, Snapchat Ads, Pinterest Ads, Spotify Ads, Amazon Ads, Amazon DSP, Walmart Connect, Instacart Ads, Target Roundel, Criteo, The Trade Desk, Display & Video 360, and OpenAI Ads (ChatGPT).

**Full campaign creation (14 platforms):** Google Ads, Microsoft Ads, Meta, LinkedIn, X, Reddit, TikTok, Snapchat, Pinterest, Spotify, Amazon Ads (Sponsored Products, Brands, and Display), Amazon DSP, The Trade Desk, and OpenAI Ads. Display & Video 360 and StackAdapt additionally support write actions (pause, budget and line-item updates, audience upload) without campaign creation. The remaining 4 (Walmart Connect, Instacart, Target Roundel, and Criteo) are reporting-only today.

The `npx` package ships typed tools for the most common operations plus `run_tool` access to the full catalog of 140+ Synter tools. The remote server at `https://mcp.syntermedia.ai/mcp/` exposes the full hosted tool set, including performance pulls for every platform above.

For registry-style MCP discovery, [`server.json`](./server.json) is the machine-readable source of truth. Keep it aligned with [`package.json`](./package.json), [`manifest.json`](./manifest.json), and the setup examples in this README.

---

## ⚠️ Fair Warning

Your AI agent will be able to:
- **Create and launch campaigns** that spend real budget once they're live
- **Adjust bids** that affect how much you pay per click
- **Pause campaigns** (sometimes that's a good thing)
- **Add keywords** that change who sees your ads
- **Generate creatives** and upload them to your accounts

Write tools are annotated as destructive, so MCP clients prompt before running them. But still, maybe don't give this to an agent you just met.

---

## Quick Start

### 1. Get Your API Key

Sign up at [syntermedia.ai](https://syntermedia.ai) and create an API key in the [Developer Settings](https://syntermedia.ai/developer).

### 2. Configure Your AI Client

**For Claude Desktop:** Add to `~/Library/Application Support/Claude/claude_desktop_config.json`:

```json
{
  "mcpServers": {
    "synter": {
      "command": "npx",
      "args": ["@synterai/mcp-server"],
      "env": {
        "SYNTER_API_KEY": "syn_your_api_key_here"
      }
    }
  }
}
```

**For Cursor:** Add to `.cursor/mcp.json` in your project:

```json
{
  "mcpServers": {
    "synter": {
      "command": "npx",
      "args": ["@synterai/mcp-server"],
      "env": {
        "SYNTER_API_KEY": "syn_your_api_key_here"
      }
    }
  }
}
```

**For Amp:** Add to `.amp/settings.json`:

```json
{
  "mcpServers": {
    "synter": {
      "command": "npx",
      "args": ["@synterai/mcp-server"],
      "env": {
        "SYNTER_API_KEY": "syn_your_api_key_here"
      }
    }
  }
}
```

**Remote (Streamable HTTP):** For ChatGPT, n8n, Zapier, or any MCP client that supports HTTP transport:

```
URL: https://mcp.syntermedia.ai/mcp/
Header: X-Synter-Key: syn_your_api_key_here
```

No local install needed. Works with any MCP client that supports [Streamable HTTP](https://modelcontextprotocol.io/specification/2025-03-26/basic/transports#streamable-http) transport.

### 3. Start Using It

Restart your AI client and start chatting:

> "Show me all my Google Ads campaigns"

> "Create a search campaign for 'project management software' with a $50/day budget"

> "Pause the campaign that's overspending"

---

## Prefer a full plugin? (Claude Code / Claude Desktop)

This package is the raw MCP server. If you use **Claude Code** or **Claude Desktop**, the [**Synter plugin**](https://github.com/Synter-Media-AI/plugin) wraps this same server with ready-made skills (`/synter:launch`, `/synter:audience`, `/synter:optimize`, …), specialized agents, and an approval-before-spend safety hook:

```text
/plugin marketplace add Synter-Media-AI/plugin
/plugin install synter@synter
```

It also ships a headless [Claude Agent SDK](https://www.npmjs.com/package/@anthropic-ai/claude-agent-sdk) runner for automation. See the [plugin repo](https://github.com/Synter-Media-AI/plugin) or the [Claude Plugin guide](https://docs.syntermedia.ai/guides/claude-plugin). Use this MCP package directly when you want just the tools, or are wiring another client.

---

## What Can Your Agent Do?

### 📊 Campaign Management

| Tool | Description |
|------|-------------|
| `list_campaigns` | List campaigns across all connected platforms |
| `create_search_campaign` | Create a Google Search campaign with keywords and ads |
| `create_display_campaign` | Create a Google Display campaign with images |
| `create_pmax_campaign` | Create a Performance Max campaign |
| `create_meta_campaign` | Create a Facebook/Instagram campaign |
| `create_linkedin_campaign` | Create a LinkedIn campaign for B2B |
| `create_reddit_campaign` | Create a Reddit campaign |
| `pause_campaign` | Pause any campaign |
| `update_campaign_budget` | Change daily budget |

### 📈 Performance & Analytics

| Tool | Description |
|------|-------------|
| `get_performance` | Get impressions, clicks, spend, conversions, ROAS |
| `get_daily_spend` | Daily spend breakdown by platform |

### 🎯 Keywords & Targeting

| Tool | Description |
|------|-------------|
| `add_keywords` | Add keywords to a campaign or ad group |
| `add_negative_keywords` | Block unwanted search terms |

### 🔄 Conversion Tracking

| Tool | Description |
|------|-------------|
| `create_conversion` | Set up a conversion action |
| `list_conversions` | List existing conversion actions |
| `diagnose_tracking` | Check if tracking is installed correctly |

### 🎨 Creative Generation

| Tool | Description |
|------|-------------|
| `generate_image` | AI-generate ad images |
| `generate_video` | AI-generate video ads |
| `upload_image` | Upload images as ad assets |

### 🔧 Utility

| Tool | Description |
|------|-------------|
| `list_ad_accounts` | List all connected ad accounts |
| `run_tool` | Run any of 140+ Synter tools directly |

---

## No Ads Experience? No Problem.

If you've never run ads before, here's what you need to know:

### What is a Campaign?

A **campaign** is like a project folder. It contains your ads, who sees them, and how much you spend.

```
Campaign: "Q1 Lead Generation"
├── Budget: $50/day
├── Targeting: USA, people searching "project management"
└── Ads: Headlines, descriptions, images
```

### What Platforms Can I Use?

| Platform | Best For | Min Budget |
|----------|----------|------------|
| **Google Ads** | People actively searching for your product | $10/day |
| **Meta (Facebook/Instagram)** | Visual products, broad audiences | $5/day |
| **LinkedIn** | B2B, enterprise, job seekers | $25/day |
| **Reddit** | Niche communities, tech-savvy users | $5/day |
| **Microsoft (Bing)** | Older demographics, B2B | $10/day |
| **TikTok** | Gen Z, entertainment, e-commerce | $20/day |

### Campaign Types Explained

**Search Campaigns:** Your ad shows when someone Googles specific keywords.
- *Example:* Someone searches "best CRM software" → Your ad appears

**Display Campaigns:** Image ads shown across websites and apps.
- *Example:* Banner ad on a news site

**Performance Max (PMax):** Google's AI shows your ads everywhere (Search, YouTube, Display, Gmail, Maps).
- *Example:* Google figures out the best placements for you

**Video Campaigns:** Video ads on YouTube and partner sites.
- *Example:* 15-second ad before a YouTube video

### Common Terms

| Term | What It Means |
|------|---------------|
| **Impressions** | How many times your ad was shown |
| **Clicks** | How many people clicked your ad |
| **CTR** | Click-through rate (clicks ÷ impress