skills

<p align="center">
    <a href="https://thatseoagent.com?utm_source=github&utm_medium=banner&utm_campaign=that-seo-agent-skills">
      <picture>
        <source media="(prefers-color-scheme: dark)" srcset="assets/logo-lockup-dark.svg">
        <img alt="That SEO Agent — Skills" src="assets/logo-lockup.svg">
      </picture>
    </a>
</p>

[![skills.sh](https://skills.sh/b/thatseoagent/skills)](https://skills.sh/thatseoagent/skills)


# That SEO Agent — Skills

SEO tools for any MCP-compatible AI agent. Connects to Google Search Console, GA4, PageSpeed Insights, and your site's technical layer via the Model Context Protocol.

## Install as a plugin (Claude Code & Claude Cowork)

The fastest path. Bundles all 7 skills plus the That SEO Agent MCP server, and signs you in with OAuth in your browser — **no API key to paste**.

```
/plugin marketplace add thatseoagent/skills
/plugin install thatseoagent@thatseoagent-skills
```

On enable, your browser opens to authenticate with That SEO Agent. Tokens are stored securely and refreshed automatically. Skills are invoked automatically by Claude, or explicitly as `/thatseoagent:site-audit`, `/thatseoagent:gsc-insights`, etc.

## Install in Grok

Three different things are called Grok, and they install this differently.

**grok.com (chat)** — add it as a custom connector:

1. Open [grok.com/connectors](https://grok.com/connectors)
2. **New Connector → Custom**
3. Name: `That SEO Agent`. Server URL: `https://thatseoagent.com/api/mcp` — no trailing slash, and not the `/oauth/authorize` URL
4. Complete the OAuth sign-in on thatseoagent.com

Then ask for it by name in a chat: *"Audit example.com with That SEO Agent"*.

On Grok Business or Enterprise an admin has to provision the custom MCP first, from [console.x.ai](https://console.x.ai) → Grok Business → Connectors → Other. See xAI's [connector management docs](https://docs.x.ai/grok/connector-management).

**Grok Build (CLI)** — install the plugin from the marketplace once it is listed, or point Grok at the server directly today:

```
grok mcp add --transport http thatseoagent https://thatseoagent.com/api/mcp
```

Grok Build blocks a plugin's MCP server until you trust it: `grok plugin install thatseoagent --trust`.

## Install in Cursor and Grok Bot

Once the plugin is listed on the [Cursor Marketplace](https://cursor.com/marketplace), install it from there. Until then, add the server as a custom remote MCP in Settings → Plugins, with the same URL:

```
https://thatseoagent.com/api/mcp
```

Grok Bot runs in the cloud, so it reaches public HTTPS servers only — there is no stdio or localhost path here, and none is needed.

**Do not paste an API key into Grok or Cursor.** The server speaks OAuth 2.0 with dynamic client registration, so these clients open a browser and sign you in. The `sea_` key below is for clients that cannot do OAuth.

## Manual MCP setup (other clients)

If you're not using the plugin, add the server to your MCP client's config:

```json
{
  "mcpServers": {
    "thatseoagent": {
      "type": "http",
      "url": "https://thatseoagent.com/api/mcp",
      "headers": {
        "Authorization": "Bearer sea_YOUR_KEY_HERE"
      }
    }
  }
}
```

Get your API key at [thatseoagent.com](https://thatseoagent.com).

## Built-in prompts

Three orchestration prompts are pre-loaded once the MCP is connected — no skill install required:

- **audit_site** — Runs a full site audit and returns a shareable report URL.

- **find_quick_wins** — Surfaces high-impact, low-effort improvements from your GSC data.

- **track_fixes** — Reviews open tasks, audits the site, and creates tasks for critical issues.

## Install skills individually (npx)

Prefer one skill at a time, or not using the plugin? Each skill installs standalone:

### Audits & monitoring

- **site-audit** — Full site audit across 18+ dimensions, shareable client reports, and page-level task management.

  ```
  npx skills add thatseoagent/skills/site-audit
  ```

- **audit-cadence** — Structured 14-day monitoring cycle: traffic pulse, index health, content gaps, technical checks, and AI visibility.

  ```
  npx skills add thatseoagent/skills/audit-cadence
  ```

### Search & rankings

- **gsc-insights** — GSC analysis workflows: quick wins, traffic anomalies, trends, cannibalization, and featured snippet opportunities.

  ```
  npx skills add thatseoagent/skills/gsc-insights
  ```

### Technical SEO

- **technical-seo** — Crawlability, indexing, canonical tags, robots.txt, hreflang, security headers, and URL inspection.

  ```
  npx skills add thatseoagent/skills/technical-seo
  ```

### Content

- **content-audit** — On-page SEO, content quality, readability, schema detection, and structured data generation.

  ```
  npx skills add thatseoagent/skills/content-audit
  ```

- **content-checklist** — Pre-publish checklist: on-page SEO, schema, content structure, copy quality, and final tool validation before going live.

  ```
  npx skills add thatseoagent/skills/content-checklist
  ```

### AI visibility

- **ai-visibility** — Content signals correlated with AI citation: E-E-A-T, structured data, crawler access, and entity presence. Based on peer-reviewed research — no official AI citation standard exists.

  ```
  npx skills add thatseoagent/skills/ai-visibility
  ```

### Install all skills at once

```
npx skills add thatseoagent/skills
```

## What this plugin is, and what reviews it

It is a thin package: seven skills plus a pointer at the That SEO Agent MCP server, which runs at thatseoagent.com and is not part of this repo. The tools it exposes are listed in the [server card](https://thatseoagent.com/.well-known/mcp/server-card.json) rather than here, so the list cannot go stale.

Marketplaces that carry it — Claude, Cursor, Grok Build — publish third-party plugins without vetting them for security. Read the manifests; they are four small JSON files and hold no secrets.

---

MIT License