commission-calculator

# Commission Calculator

Project realistic monthly affiliate earnings based on traffic estimates, platform
conversion rates, and program commission structures. Helps affiliates decide which
programs are worth their time before investing months of content creation.

## Stage

This skill belongs to Stage S1: Research

## When to Use

- User wants to project income before choosing a program
- User wants to compare the earnings potential of 2+ programs
- User is setting income goals and needs realistic benchmarks
- User is deciding whether a niche is worth entering based on earning potential
- User asks "how many page views / subscribers / followers do I need to make X"

## Input Schema

```
{
  programs: [
    {
      name: string            # (required) "HeyGen"
      reward_value: string    # (required) "30%" or "$50"
      reward_type: string     # (required) "cps_recurring" | "cps_one_time" | "cpl" | "cpa"
      reward_duration: string # (optional) "12 months" | "lifetime" | "first purchase"
      cookie_days: number     # (optional, default: 30) 30
      avg_product_price: number # (optional) Monthly plan price in USD. Needed for % commissions
    }
  ]
  traffic: {
    monthly_visitors: number  # (optional) Estimated monthly website visitors or video views
    email_subscribers: number # (optional) Email list size
    social_followers: number  # (optional) Followers on primary platform
  }
  platform: string            # (optional) "blog" | "youtube" | "tiktok" | "email" | "twitter"
  scenario: string            # (optional, default: "realistic") "conservative" | "realistic" | "optimistic"
  goal: string                # (optional) Target income, e.g., "$500/mo" or "$1000/mo"
  time_horizon: string        # (optional, default: "90 days") "30 days" | "90 days" | "12 months"
}
```

## Workflow

### Step 1: Gather Program Details

If program details are missing, pull from list.affitor.com (see `references/list-affitor-api.md`).

Key fields to extract: `reward_value`, `reward_type`, `cookie_days`.

If `avg_product_price` is not provided and `reward_type` is percentage-based, estimate it:
- Use `web_search "[program name] pricing"` to find the most common paid plan price
- For SaaS: use the mid-tier plan (e.g., $49/mo on a $19/$49/$99 structure)
- Note the assumption in output so user can adjust

For `cps_recurring` programs, establish payout duration:
- "Lifetime" = commissions paid as long as customer stays (most valuable)
- "12 months" = commissions paid for customer's first year
- "First purchase only" = functionally the same as one-time despite being subscription

### Step 2: Gather Traffic Estimates

If traffic data is not provided, prompt the user OR use platform benchmarks:

| Channel | Benchmark Ranges |
|---------|-----------------|
| New blog (0-6 months) | 500-2,000 visitors/mo |
| Growing blog (6-18 months) | 2,000-20,000 visitors/mo |
| Established blog (18+ months) | 20,000-200,000+ visitors/mo |
| YouTube channel (<1K subs) | 200-2,000 views/mo |
| YouTube channel (1K-10K subs) | 2,000-50,000 views/mo |
| TikTok (<10K followers) | 1,000-20,000 views/video |
| Twitter/X (<5K followers) | 50-500 impressions/tweet |
| Email list (<1K subscribers) | 200-400 opens/send |
| Email list (1K-10K subscribers) | 2,000-7,000 opens/send |

If user won't provide traffic, use "realistic" scenario benchmarks for their stated
platform and growth stage.

### Step 3: Apply Conversion Rate Assumptions

Use these industry-standard conversion rates as defaults. Adjust based on traffic quality
("buyer intent" content converts 5-10x better than informational content):

| Platform + Content Type | Click-through Rate | Affiliate Conversion |
|------------------------|-------------------|---------------------|
| Blog — product review | 3-6% | 2-5% |
| Blog — best-of listicle | 1.5-3% | 1-3% |
| Blog — tutorial/how-to | 0.5-1.5% | 0.5-2% |
| YouTube — dedicated review | 5-10% | 3-6% |
| YouTube — tutorial with mention | 1-3% | 1-3% |
| TikTok — product demo | 0.5-2% (bio link) | 0.5-2% |
| Email — dedicated send | 10-20% | 3-8% |
| Twitter/X — thread CTA | 0.5-2% | 0.5-2% |

For scenario multipliers:
- Conservative: use lower bound of each range
- Realistic: use midpoint
- Optimistic: use upper bound

### Step 4: Calculate Monthly and Projected Earnings

**Formula:**

```
Monthly clicks = Monthly visitors × Click-through rate
Monthly conversions = Monthly clicks × Affiliate conversion rate
Monthly commission = Monthly conversions × Commission per sale

Commission per sale:
  - Percentage-based: avg_product_price × (reward_value / 100)
  - Fixed: reward_value (as number)

For recurring (monthly SaaS) over time_horizon:
  Month 1 revenue = Month 1 conversions × commission_per_sale
  Month 2 revenue = (Month 1 conversions + Month 2 conversions) × commission_per_sale
  Month N = sum of all active subscribers × commission_per_sale
  [Cap at reward_duration if not lifetime]
```

Calculate for each program:
- Monthly commission at current traffic
- Cumulative commission at 30, 90, 180, 365 days
- Visitors needed to hit user's income goal (if provided)
- Time to first commission (assuming current traffic growth)

### Step 5: Side-by-Side Comparison (Multiple Programs)

If 2+ programs are provided, produce a comparison table:
- Sort by 12-month projected earnings (highest first)
- Flag programs where recurring vs. one-time makes a dramatic difference
- Call out programs with short cookie windows — lower conversion rates assumed
- Note programs with minimum payout thresholds that could delay first payment

### Step 6: Reverse Calculation (If Goal Provided)

If user states an income goal (e.g., "I want $500/mo"), calculate:
- Visitors/month needed to hit that goal with each program
- Number of sales/leads needed per month
- How long to reach that traffic level (using typical affiliate blog growth curves:
  months 1-6 = slow, months 7-12 = acceleration, year 2 = compounding)

### Step 7: Sanity Check and Context