ads-plan
Create a professional paid-advertising strategy covering objectives, economics, platform selection, campaign architecture, audiences, budget, creative, measurement, experiments, governance, rollout, and reporting. Use for ad plan, media plan, PPC strategy, paid-social strategy, campaign architecture, advertising roadmap, or channel planning.
git clone --depth 1 https://github.com/AgriciDaniel/claude-ads /tmp/ads-plan && cp -r /tmp/ads-plan/skills/ads-plan ~/.claude/skills/ads-planSKILL.md
# Paid Media Plan 1. Read the setup profile, business economics, evidence, current account state, and relevant industry template as optional input. 2. Define objective, customer, offer, conversion, value, constraints, geography, regulated category, time horizon, and success criteria. 3. Evaluate channel roles and exclusions from first principles; do not require every supported platform. For a channel outside the twelve-platform contract, load `ads/references/additional-platforms.md` and return a research lead unless its current buying, eligibility, measurement, and creative evidence is present. 4. Specify campaign architecture, audience strategy, creative system, budget and pacing, measurement, experiments, policy controls, and operating cadence. 5. Phase prerequisites before launch, learning, optimization, and scale. 6. Assign every action an owner, timing, dependency, guardrail, evidence, success measure, and rollback or exit condition. 7. Return canonical JSON and render the requested human plan. A plan is advisory. It becomes an account change only through launch or optimize mutation gates.
Operate professional paid advertising across Google, Meta, YouTube, LinkedIn, TikTok, Microsoft, Apple, Amazon, Reddit, Pinterest, Snapchat, and X. Use for account intake, source-grounded audits, strategy, budget and measurement planning, creative production, experiments, reporting, monitoring, and explicitly approved campaign changes. Also trigger on PPC, paid social, retail media, attribution, tracking, landing pages, cross-platform conversion totals, negative keywords or search terms, beta-feature scoring, stale platform claims, API-token or credential setup, campaign deletion, and safe Claude Ads installation or uninstall.
Audit Amazon Ads profiles, regions, Sponsored Products, Sponsored Brands, Sponsored Display, DSP, portfolios, targeting, search terms, retail readiness, creative, budgets, ACOS, TACOS, reporting, and policy. Use for Amazon Ads, sponsored ads, Amazon PPC, ACOS, TACOS, ASIN advertising, Amazon DSP, or retail-media optimization.
Audit Apple Ads measurement, AdServices and AdAttributionKit, campaign and keyword structure, Search Match, App Store placements, custom product pages, bidding, budgets, MMP reconciliation, and policy. Use for Apple Ads, Apple Search Ads, App Store ads, Search Match, custom product pages, AdServices, or Apple app-install campaigns.
Audit cross-platform attribution, conversion definitions, reporting windows, GA4, AdServices and AdAttributionKit, MMPs, browser and server events, offline conversions, and platform reconciliation. Use for attribution audit, attribution models, conversion windows, requests to add or total Meta and Google conversions, incompatible reporting-window aggregation, GA4 attribution, MMP review, AppsFlyer, Adjust, Branch, Singular, or cross-platform discrepancies.
Run a source-grounded paid-advertising audit for one or more of Google, Meta, YouTube, LinkedIn, TikTok, Microsoft, Apple, Amazon, Reddit, Pinterest, Snapchat, and X. Use for full ad checks, account health reviews, paid-media diagnostics, partial audits after authentication or worker failure, missing-platform weighting, beta-feature eligibility and scoring, spend audits, tracking audits, or prioritized opportunities and risks.
Plan and review paid-media budgets, bidding, pacing, marginal return, forecasts, CPA, ROAS, MER, LTV:CAC, constraints, and allocation across supported platforms. Use for ad budget allocation, media budget, bidding strategy, scaling, spend pacing, budget forecast, ROAS target, or investment tradeoffs.
Research competitor paid-ad presence, messaging, creative, formats, landing pages, keyword and auction signals, transparent ad libraries, and strategic gaps across supported platforms. Use for competitor ads, ad libraries, ad spy, competitive PPC analysis, competitor creative, Google Ads Transparency, Meta Ad Library, or paid-media competitor research.
Create source-grounded paid-ad campaign concepts, messaging, copy, creative briefs, and production plans from a validated brand profile, campaign objective, platform requirements, and optional audit evidence. Triggers on: campaign brief, campaign concepts, create a campaign, ad concepts, ad copy, ad messaging, creative brief, headlines, descriptions.