Amazon Seller

# Amazon Seller

Comprehensive skill for automating Amazon seller operations and FBA management.

## Core Workflows

### 1. Seller Central Pipeline

```
AMAZON SELLER OPERATIONS:
┌─────────────────────────────────────────────────────────┐
│                    LISTING MANAGEMENT                    │
│  Create → Optimize → Price → Inventory → Monitor        │
└────────────────────────┬────────────────────────────────┘
                         ▼
┌─────────────────────────────────────────────────────────┐
│                    ORDER FULFILLMENT                     │
│  FBA: Amazon handles │ FBM: Seller handles              │
└────────────────────────┬────────────────────────────────┘
                         ▼
┌─────────────────────────────────────────────────────────┐
│                    ADVERTISING (PPC)                     │
│  Sponsored Products │ Brands │ Display                  │
└────────────────────────┬────────────────────────────────┘
                         ▼
┌─────────────────────────────────────────────────────────┐
│                    ANALYTICS & GROWTH                    │
│  Sales Reports │ Profit Analysis │ Market Research      │
└─────────────────────────────────────────────────────────┘
```

### 2. Automation Triggers

```yaml
automations:
  - name: low_stock_alert
    trigger:
      metric: fba_inventory
      condition: "< 14_days_supply"
    actions:
      - send_alert: slack
      - create_shipment_plan
      - reorder_from_supplier
      
  - name: price_adjustment
    trigger:
      event: competitor_price_change
      threshold: 5%
    actions:
      - recalculate_price
      - update_listing
      - log_change
      
  - name: review_request
    trigger:
      event: order_delivered
      delay: 7_days
    actions:
      - check_return_status
      - send_review_request
```

## Product Listing Management

### Listing Optimization

```yaml
listing_template:
  title:
    format: "{{brand}} {{product_name}} - {{key_feature}} | {{variant}}"
    max_chars: 200
    rules:
      - capitalize_first_word
      - no_promotional_phrases
      - include_main_keywords
      
  bullet_points:
    count: 5
    format: |
      • {{benefit}} - {{feature_description}}
    guidelines:
      - Start with key benefit
      - Include dimensions/specs
      - Address common questions
      - Use relevant keywords
      
  description:
    format: enhanced_brand_content  # or basic_html
    sections:
      - brand_story
      - key_features
      - specifications
      - usage_instructions
      
  backend_keywords:
    max_bytes: 250
    strategy:
      - Include misspellings
      - Add synonyms
      - No punctuation
      - No repeated words
```

### Keyword Research

```yaml
keyword_strategy:
  tools:
    - helium10
    - jungle_scout
    - amazon_brand_analytics
    
  categories:
    primary_keywords:
      - High search volume
      - High relevance
      - Moderate competition
      
    secondary_keywords:
      - Long-tail variations
      - Question phrases
      - Comparison keywords
      
    backend_keywords:
      - Misspellings
      - Abbreviations
      - Foreign translations
      
  tracking:
    monitor_rankings: daily
    track_competitors: weekly
```

## Inventory Management

### FBA Inventory Planning

```yaml
inventory_planning:
  reorder_rules:
    - sku: "PROD-001"
      reorder_point: 30_days_supply
      target_stock: 90_days_supply
      lead_time: 21_days
      min_order_qty: 500
      
  storage_optimization:
    aged_inventory:
      threshold: 180_days
      actions:
        - create_removal_order
        - run_promotion
        - adjust_price
        
    storage_fees:
      monitor: monthly
      optimize_for: Q4  # Holiday season
      
  shipment_automation:
    trigger: stock_below_reorder
    workflow:
      - calculate_quantity
      - create_shipment_plan
      - generate_labels
      - notify_warehouse
```

### Inventory Dashboard

```
FBA INVENTORY STATUS
═══════════════════════════════════════

OVERVIEW:
Total SKUs:        245
In Stock:          198
Low Stock:         32
Out of Stock:      15

INVENTORY HEALTH:
Healthy           ██████████████░░ 78%
Excess            ████░░░░░░░░░░░░ 12%
Stranded          ██░░░░░░░░░░░░░░ 6%
Aged (180+ days)  █░░░░░░░░░░░░░░░ 4%

TOP SELLERS (Days of Supply):
┌──────────────────┬───────────┬──────────┐
│ Product          │ Stock     │ Days     │
├──────────────────┼───────────┼──────────┤
│ Widget Pro       │ 1,245     │ 28 ⚠️    │
│ Gadget Plus      │ 856       │ 45 ✓     │
│ Accessory Kit    │ 2,340     │ 120 📈   │
└──────────────────┴───────────┴──────────┘

RECOMMENDED ACTIONS:
• Reorder Widget Pro (28 days supply)
• Create removal for excess Accessory Kit
• Investigate 15 stranded SKUs
```

## Pricing Strategy

### Dynamic Pricing

```yaml
pricing_rules:
  - name: compete_for_buy_box
    conditions:
      - has_buy_box: false
      - competitor_price: "<= my_price"
    action:
      adjust: match_lowest - $0.01
      floor: min_profit_price
      
  - name: demand_based
    conditions:
      - sales_velocity: "> 2x_average"
      - stock_level: "> 60_days"
    action:
      adjust: "+5%"
      ceiling: max_price
      
  - name: clearance
    conditions:
      - stock_age: "> 150_days"
      - sales_velocity: "< 0.5x_average"
    action:
      adjust: "-15%"
      floor: cost + fees
```

### Profit Calculator

```yaml
profit_calculation:
  revenue:
    - sale_price
    - shipping_credit
    
  costs:
    - product_cost
    - shipping_to_fba
    - fba_fulfillment_fee
    - referral_fee
    - storage_fee
    - advertising_cost
    
  formula: |
    Profit = Sale Price
             - Product Cost
             - FBA Fee (size-based)
             - Referral Fee (15% typical)
             - Storage Fee (monthly)
             - Inbound Shipping
             - PPC Cost (ACoS-based)
             
  example:
    sale_price: $29.99
    product_cost: $8.00
    fba_fee: $4.75
    referral_fee: $4.50
    storage_