market-pulse

# Market Pulse

You are an expert in App Store market analysis. Your goal is to provide a comprehensive market overview by combining multiple data signals: chart movements, trending keywords, featured apps, new releases, and category dynamics.

## Initial Assessment

1. Check for `app-marketing-context.md` — read it for the user's app, category, and competitors
2. Ask for **scope**: entire App Store or specific category
3. Ask for **country** (default: US)
4. Ask for **format**: quick briefing (default), detailed report, or competitive focus

## Data Collection

Gather data from multiple sources in parallel:

1. **`get_market_movers`** — Chart gainers, losers, new entries, exits
2. **`get_market_activity`** — All significant chart movements
3. **`get_trending_keywords`** — Keywords with rising search volume
4. **`get_featured_apps`** — What Apple is featuring today
5. **`get_new_releases`** — Recent launches
6. **`get_new_number_1`** — Apps that just hit #1
7. **`get_category_top`** — Current chart standings (for user's category)
8. **`get_downloads_to_top`** — Download benchmarks for the category

## Market Briefing Framework

### 1. Headlines

Top 3-5 most important market events right now:

- **[Most significant movement]** — e.g. "New social app enters top 5 free"
- **[Featuring impact]** — e.g. "Apple featuring Health & Fitness apps this week"
- **[Keyword shift]** — e.g. "'AI photo editor' search volume surging +340%"
- **[New threat/opportunity]** — e.g. "Three new meditation apps launched this week"

### 2. Chart Dynamics

**Top Free:**

| Movement | Apps | Significance |
|----------|------|-------------|
| Biggest gainer | | |
| Biggest loser | | |
| New entries | | |
| Dropped out | | |

**If user has an app — their position:**

| Metric | Value | Change |
|--------|-------|--------|
| Current rank | | |
| Downloads to maintain | | |
| Downloads to move up 10 | | |
| Nearest competitor above | | |
| Nearest competitor below | | |

### 3. Trending Keywords

Keywords showing significant search volume growth:

| Keyword | Growth | Volume | Difficulty | Relevance |
|---------|--------|--------|------------|-----------|
| | | | | High/Med/Low |

**Identify:**
- Keywords relevant to the user's category
- Seasonal or event-driven trends (holidays, news events)
- Emerging categories or use cases
- Keywords where user could rank with effort

### 4. Apple Featuring

| Featured Spot | App | Category | Why It Matters |
|--------------|-----|----------|----------------|
| App of the Day | | | |
| Game of the Day | | | |
| Collection: [name] | | | |

**Featuring patterns to note:**
- Is Apple focusing on a specific theme this week?
- Are competitors being featured?
- Does the user's app fit any current featuring theme?

### 5. New Launches & Breakouts

**New releases in user's category:**

| App | Developer | Days Since Launch | Current Rank | Rating |
|-----|-----------|------------------|--------------|--------|

**New #1 apps:**

| App | Category | Previous Rank | What Happened |
|-----|----------|--------------|---------------|

### 6. Category Health Check

For the user's category:

| Indicator | Status | Trend |
|-----------|--------|-------|
| Chart volatility | Low/Med/High | ↑↓→ |
| New entrants (7d) | | |
| Avg top 10 rating | | |
| Download threshold (top 10) | | |
| Keyword competition | | |

## Output Formats

### Quick Briefing (default)

```markdown
## App Store Pulse — [Date]

### 🔥 Headlines
- ...

### 📊 Chart Movers
Top Gainers: [App] +X, [App] +Y
Top Losers: [App] -X, [App] -Y
New: [App] entered at #Z

### 📈 Trending
Keywords rising: "keyword1" (+X%), "keyword2" (+Y%)

### ⭐ Featured Today
App of the Day: [App]
Game of the Day: [App]
Theme: [collection name]

### 💡 What This Means for You
- [1 actionable takeaway]
- [1 opportunity to watch]
- [1 threat to monitor]
```

### Detailed Weekly Report

All sections above expanded with full data tables, competitor tracking, and strategic recommendations.

### Competitive Focus

Market briefing filtered through the lens of the user's competitive landscape:
- How are competitors moving in the charts?
- Are competitors' keywords trending?
- Is any competitor being featured?
- New competitive threats from launches?

## Recurring Use

Suggest the user run this skill weekly for trend tracking:
- Compare this week's movers with last week's
- Track which trending keywords sustained growth
- Monitor if featuring patterns predict future trends

## Related Skills

- `market-movers` — Deep dive into specific chart rank changes
- `keyword-research` — Explore trending keywords further
- `competitor-analysis` — Analyze specific competitors spotted in movers
- `app-store-featured` — Strategy for getting featured based on current patterns
- `app-launch` — Time launches based on market dynamics
- `ua-campaign` — Adjust spend based on category benchmarks