convert-audit

# Convert Audit - The Donahoe Method Audit

> *"Would I actually say this to someone I'm trying to help?"* - The Donahoe Method, Bullshit Filter

This skill takes existing copy and scores it against all eight frameworks of The Donahoe Method. The output is a defensible scoring rubric: each dimension graded 0-10, total normalized to 0-100, plus prioritized rewrite recommendations tied to the specific framework that failed.

## When to Use

Trigger phrases: "audit my copy", "score my sales page", "donahoe audit", "method audit", "audit this opener", "score against the method", "critique my copy", "copy review against donahoe", "is this copy good", `/convert audit <copy-or-path>`.

Use when:
- The user has existing copy and wants to know what's working / what's broken
- A draft has been written and needs a Method gate before shipping
- A page underperforms and the user wants the diagnosis (which lock is closed? which framework failed?)
- An audit is needed *before* a rewrite - to focus the rewrite on the right dimensions

Do NOT use for:
- Generating new copy from scratch - use `/convert sales-page`, `/convert open`, etc.
- Auditing a live URL's full conversion experience (page + funnel + traffic) - use `/market landing <url>`
- Auditing the offer construction itself - use `/funnel offer audit` (offer ≠ copy)
- Auditing visual design alone - use `/convert above-fold` for hero, `/convert proof-stack` for proof zones

## The 8 Frameworks (the Method, full)

This skill scores copy on the eight Method frameworks, plus the foundation (One Person Rule) and Voice Rules + Bullshit Filter. Eight scored dimensions; total 0-80; normalized to 0-100.

| # | Dimension | Framework source | Max |
|---|-----------|-------------------|-----|
| 1 | Open | Framework 1: The Four-Layer Open | 10 |
| 2 | Proof | Framework 2: Conversational Proof | 10 |
| 3 | Three Locks | Framework 3: The Three Locks | 10 (3 sub-scores) |
| 4 | Bullets | Framework 4: The Donahoe Bullet System | 10 |
| 5 | Close | Framework 5: The Cascade Close | 10 |
| 6 | Chute | Framework 6: The Greased Chute | 10 |
| 7 | Voice | Framework 7-equivalent: Voice Rules + Bullshit Filter | 10 |
| 8 | Temperature | Framework: Market Temperature | 10 |
| | **Total** | | **80** |

Normalized score = (raw / 80) × 100.

## Inputs

Required:
1. **The copy to audit** - pasted text, file path, or asset reference. Can be a full sales page, an opener, an email, an ad, a VSL script. Audit dimensions adapt to asset type (a 200-word email won't have a Cascade Close to score; that dimension becomes N/A and the rubric reweights).
2. **Asset type** - sales page / VSL / email / ad / opener / squeeze / OTO / lead-magnet / bridge
3. **Stated audience temperature** - what the user *says* their audience is (Ice Cold / Cool / Warm / Hot / Boiling). Dimension 8 scores whether the copy actually matches the stated temperature.

Optional:
- **Stated target reader** - the One Person the copy is supposed to be written to (informs Voice / Bullshit Filter scoring)
- **Stated offer** - what's being sold (informs Want / Excuse lock scoring)
- **Prior Method skill outputs** - if `/convert open`, `/convert proof`, etc. ran on this product, their output can be cross-checked against the copy
- `out_path` - caller-controlled output. Defaults via `build_report_path("business-conversion", instruction)`

## The Scoring Rubric (full, defensible)

### Dimension 1 - The Open (0-10)

Framework 1: The Four-Layer Open. Layer 1 Nerve Strike + Layer 2 Side Door + Layer 3 Skin in the Game + Layer 4 Fingerprint, in 3-5 sentences.

**Sub-scores (each 0-2.5; total 10):**

| Sub-score | What it measures | 0-2.5 scale |
|-----------|-------------------|-------------|
| Layer 1 - Nerve Strike | Specific, names a pain the reader already feels, no marketing-speak softeners | 0=absent or vague; 1=present but generic; 2=specific; 2.5=hits the nerve cold |
| Layer 2 - Side Door | Casual tone, "I noticed something" feel, no pitch announcement | 0=announces the pitch; 1=neutral; 2=casual; 2.5=defenses-down conversation |
| Layer 3 - Skin in the Game | Within first 3-4 sentences, reader knows why YOU're telling them | 0=absent or credential dump; 1=hinted; 2=present with specific detail; 2.5=earned through scar/specific story |
| Layer 4 - Fingerprint | Distinctive voice / opinion / image that's only-you | 0=swappable for any competitor; 1=mild voice; 2=clear voice; 2.5=unmistakable |

**Total Layer score = sum of 4 sub-scores (out of 10).**

Diagnostic moves:
- Look at sentences 1-5 only. Mark which layer each sentence serves.
- If any layer is missing, the score drops by 2.5 directly.
- If Layer 4 (Fingerprint) is missing, treat it as the most diagnostic failure - Fingerprint is what makes copy *this* author's, not generic.

### Dimension 2 - Conversational Proof (0-10)

Framework 2: claim → proof → claim → proof rhythm. 5 proof types covered.

**Sub-scores:**

| Sub-score | What it measures | 0-2 scale |
|-----------|-------------------|-----------|
| Proof rhythm | Every major claim within 2-3 sentences of a proof | 0=no rhythm; 1=sporadic; 2=consistent throughout |
| 5-types coverage | Of Anecdote / Receipt / Drive-By / Namecheck / Because, how many appear at least once | 0=≤1 type; 1=2-3 types; 2=4-5 types |
| Specificity | Numbers / dates / names / places (not "thousands of customers" - "1,847") | 0=vague; 1=mixed; 2=specific |
| Conversational delivery | Proof feels like conversation, not a "Testimonials" section labeled as such | 0=marketing block; 1=neutral; 2=conversational |
| Verifiability | Each proof item is real and checkable (no anonymous testimonials, no invented logos) | 0=fake/anonymous detected; 1=mostly real; 2=fully verifiable |

**Total = sum of 5 sub-scores (out of 10).**

### Dimension 3 - The Three Locks (0-10)

Framework 3: Want / Trust / Excuse. Each lock 0-3.33 (rounded; total 10).

**Sub-scores:**

| Sub-score | What it measures | 0-3.33 scale |
|-----------|-------------------|-