landing-page-intel

# Landing Page Intel

Extract GTM-relevant intelligence from any company's landing page by scraping its HTML source.

## Quick Start

Only dependency is `pip install requests`. No API key needed.

```bash
# Basic scan of a single URL
python3 skills/landing-page-intel/scripts/scrape_landing_page.py \
  --url "https://example.com"

# Scan multiple pages of the same site
python3 skills/landing-page-intel/scripts/scrape_landing_page.py \
  --url "https://example.com" --pages "/,/pricing,/about"

# Output as summary table instead of JSON
python3 skills/landing-page-intel/scripts/scrape_landing_page.py \
  --url "https://example.com" --output summary

# Save full report to file
python3 skills/landing-page-intel/scripts/scrape_landing_page.py \
  --url "https://example.com" --output json > report.json
```

## What It Extracts

| Category | Details |
|----------|---------|
| **Tech Stack** | Analytics (GA4, Mixpanel, Amplitude, PostHog, Heap), marketing automation (HubSpot, Marketo, Pardot), chat widgets (Intercom, Drift, Crisp, Zendesk), A/B testing (Optimizely, VWO, LaunchDarkly), session recording (Hotjar, FullStory, LogRocket), CDPs (Segment, Clearbit, 6sense) |
| **Ad Pixels** | Meta Pixel, Google Ads, LinkedIn Insight Tag, TikTok pixel, Twitter pixel |
| **Customer Logos** | Image URLs from "trusted by" / logo carousel sections, grouped by directory |
| **SEO Metadata** | Title, meta description, Open Graph tags, Twitter Cards, canonical URL, structured data (JSON-LD), hreflang tags |
| **CTAs & Sales Motion** | All CTA button text and links — reveals PLG vs sales-led motion |
| **Social Proof** | Testimonials, customer counts, case study links, badge images |
| **Integrations** | Links to integration/partner pages, embedded third-party widgets |
| **Hidden Elements** | Content in `display:none`, `hidden`, or HTML comments that may reveal upcoming features |
| **Infrastructure** | CMS platform (Webflow, WordPress, Next.js, etc.), detected from HTML signatures |

## CLI Reference

| Flag | Default | Description |
|------|---------|-------------|
| `--url` | *required* | Target website URL |
| `--pages` | `/` | Comma-separated paths to scan (e.g., `/,/pricing,/about`) |
| `--output` | `json` | Output format: `json` or `summary` |
| `--timeout` | `15` | Request timeout in seconds |

## GTM Use Cases

- **Competitive intel**: See what tools competitors use, how they position, who their customers are
- **Prospect research**: Before a sales call, scan a prospect's site to understand their stack and maturity
- **Market mapping**: Scan multiple competitors to compare positioning, customer segments, and GTM motions
- **Customer discovery**: Extract competitor customer logos as potential prospects for your own product

## Cost

Free. No API keys required. Uses only HTTP requests to fetch public HTML.