category-page-generator
The category-page-generator skill guides the structure, content optimization, and SEO strategy for e-commerce category and listing pages. Use it when building or auditing category hierarchies, managing faceted navigation and filters, writing category page copy, optimizing URL structures, or implementing category-level SEO tactics to capture high-volume keywords and improve organic revenue performance.
git clone --depth 1 https://github.com/kostja94/marketing-skills /tmp/category-page-generator && cp -r /tmp/category-page-generator/skills/pages/marketing/category-pages ~/.claude/skills/category-page-generatorSKILL.md
# Pages: Category Pages Guides e-commerce category page structure, content, and SEO optimization. Category pages organize products by attributes and drive 3x more organic revenue than product pages by ranking for broad, high-volume keywords. **When invoking**: On **first use**, if helpful, open with 1-2 sentences on what this skill covers and why it matters, then provide the main output. On **subsequent use** or when the user asks to skip, go directly to the main output. ## Initial Assessment **Check for project context first:** If `.claude/project-context.md` or `.cursor/project-context.md` exists, read it for product catalog and site structure. Identify: 1. **Catalog**: Product count, categories, subcategories 2. **Facets**: Filters (size, color, price, brand, etc.) 3. **URL structure**: Current hierarchy, parameter handling ## Category Structure ### Hierarchy | Principle | Practice | |-----------|----------| | **Logical grouping** | General -> specific (e.g., Furniture -> Bedroom furniture -> Beds) | | **User search intent** | Match how users search (e.g., "bedroom furniture" vs "furniture") | | **Crawl depth** | <=4 clicks from homepage; shorter paths improve indexing | | **Long-tail categories** | Niche categories convert better (36% vs 11.5% for broad) | ### URL Structure - **Subfolders**: `example.com/shoes/sneakers`, `example.com/shoes/outdoor-shoes` - **Slugs**: Descriptive, keyword-rich; lowercase; no stop words - **Avoid**: Dates, timestamps, `/category/` prefix - **Breadcrumbs**: Show path; help users and crawlers ## Faceted Navigation (Filters) Filters create many URL combinations (size + color + price). Manage to avoid duplicate content and crawl waste: | Strategy | Use | |----------|-----| | **Canonical** | Point all faceted URLs to base category URL | | **robots.txt** | Block faceted URLs from indexing if needed | | **nofollow** | Add to internal links to faceted URLs | | **JavaScript** | Keep filters client-side; single URL for category | ## On-Page Content ### Content Requirements - **150-300 words** unique copy; pages with this rank ~2.7x higher than product-only grids - **Placement**: After hero/H1; FAQ block at bottom - **Purpose**: Help users decide; answer curation, materials, recommendations - **Avoid**: Manufacturer copy; crowding product grid ### SEO Elements | Element | Practice | |---------|----------| | **H1** | One per page; primary keyword; clear purpose | | **Title tag** | 50-60 chars; keyword; compelling for CTR | | **Meta description** | 150-160 chars; value props (free shipping, returns) | | **Schema** | ItemList, Product; AggregateRating if reviews; FAQ if applicable | ### Trust & Conversion - **Reviews**: Star ratings in SERPs; 99.9% of users read reviews; see **serp-features** for review rich results - **FAQ**: Answer materials, quality, recommendations; +157% conversion when used - **Guides**: Link to product guides; internal linking for SEO ## Technical - **Consistent layout**: Same template across categories; predictable UX - **Mobile**: Responsive; touch targets >=44x44px - **Redirects**: 301 to category when product pages move; avoid breaking hierarchy ## Output Format - **Structure** (hierarchy, URL paths) - **Facet strategy** (canonical, nofollow, robots) - **Content** (H1, intro copy, FAQ) - **SEO** (metadata, schema) - **Checklist** for audit ## Related Skills - **programmatic-seo**: Programmatic SEO strategy; category pages as template-based scale - **card**: Card layout; product card structure, grid design - **grid**: Product grid layout; responsive columns - **products-page-generator**: Product cards, grid layout - **canonical-tag**: Faceted URL canonicalization - **schema-markup**: ItemList, Product, FAQ schema - **internal-links**: Category linking - **breadcrumb-generator**: Breadcrumb trail for category hierarchy - **url-structure**: URL hierarchy
When the user wants to create, optimize, or audit About page content. Also use when the user mentions "about page," "about us," "company story," "our team," "about section," "company overview," "brand story," "team page," or "who we are." For sitewide page planning, use website-structure.
When the user wants to plan, implement, or optimize affiliate marketing strategy. Also use when the user mentions "affiliate marketing," "affiliate program strategy," "CPS model," "affiliate recruitment," "commission structure," "affiliate partners," "affiliate network," "affiliate tracking," "affiliate commission," or "partner marketing." For affiliate page, use affiliate-page-generator.
When the user wants to create, optimize, or audit affiliate program page content. Also use when the user mentions "affiliate program," "affiliate page," "partner program," "referral program page," "affiliate landing," "partner landing," "commission page," or "affiliate signup." For affiliate program strategy, use affiliate-marketing.
When the user wants to track AI search traffic in GA4 or GSC. Also use when the user mentions "AI traffic," "ChatGPT referral," "Perplexity traffic," "AI Overviews," "GA4 AI sources," "AI search analytics," "track AI referrals," "AI search traffic," "Claude traffic," or "how to track AI traffic." For AI SEO strategy, use generative-engine-optimization.
When the user wants to create, optimize, or audit alternatives or comparison content (page or blog article). Also use when the user mentions "alternatives page," "alternatives listicle," "X alternatives," "competitor comparison," "vs page," "compare page," "best alternatives to X," "switch from X," "competitor brand traffic," "brand keyword ads," or "intercept competitor search." For competitor research, use competitor-research.
When the user wants to set up, audit, or optimize analytics tracking (GA4, events, conversions). Also use when the user mentions "Google Analytics," "GA4," "event tracking," "conversions," "attribution model," "gtag," "data layer," "GA4 setup," "conversion tracking," "event setup," "User ID tracking," or "CTA attribution." For traffic insights, use traffic-analysis.
When the user wants to create, optimize, or audit the API introduction/overview page. Also use when the user mentions "API page," "API landing page," "/api page," "API overview," "developer landing," "API marketing," or "API for developers." Note: API documentation (endpoint reference) lives in docs; use docs-page-generator.
When the user wants to write, generate, or create article body content—blog post body, long-form content, how-to guide, listicle. Also use when the user mentions "write article," "article content," "blog post content," "article body," "long-form content creation," "generate article," "article draft," "how-to guide content," "listicle content," "information gain," or "content density." For single post page structure, schema, and SEO metadata, use article-page-generator. For blog index/listing page, use blog-page-generator. For short ad, landing, or email copy, use copywriting.