category-page-generator
The category-page-generator skill guides the structure, content optimization, and SEO strategy for e-commerce category and listing pages. Use it when building or auditing category hierarchies, managing faceted navigation and filters, writing category page copy, optimizing URL structures, or implementing category-level SEO tactics to capture high-volume keywords and improve organic revenue performance.
git clone --depth 1 https://github.com/kostja94/marketing-skills /tmp/category-page-generator && cp -r /tmp/category-page-generator/skills/pages/marketing/category-pages ~/.claude/skills/category-page-generatorSKILL.md
# Pages: Category Pages Guides e-commerce category page structure, content, and SEO optimization. Category pages organize products by attributes and drive 3x more organic revenue than product pages by ranking for broad, high-volume keywords. **When invoking**: On **first use**, if helpful, open with 1-2 sentences on what this skill covers and why it matters, then provide the main output. On **subsequent use** or when the user asks to skip, go directly to the main output. ## Initial Assessment **Check for project context first:** If `.claude/project-context.md` or `.cursor/project-context.md` exists, read it for product catalog and site structure. Identify: 1. **Catalog**: Product count, categories, subcategories 2. **Facets**: Filters (size, color, price, brand, etc.) 3. **URL structure**: Current hierarchy, parameter handling ## Category Structure ### Hierarchy | Principle | Practice | |-----------|----------| | **Logical grouping** | General -> specific (e.g., Furniture -> Bedroom furniture -> Beds) | | **User search intent** | Match how users search (e.g., "bedroom furniture" vs "furniture") | | **Crawl depth** | <=4 clicks from homepage; shorter paths improve indexing | | **Long-tail categories** | Niche categories convert better (36% vs 11.5% for broad) | ### URL Structure - **Subfolders**: `example.com/shoes/sneakers`, `example.com/shoes/outdoor-shoes` - **Slugs**: Descriptive, keyword-rich; lowercase; no stop words - **Avoid**: Dates, timestamps, `/category/` prefix - **Breadcrumbs**: Show path; help users and crawlers ## Faceted Navigation (Filters) Filters create many URL combinations (size + color + price). Manage to avoid duplicate content and crawl waste: | Strategy | Use | |----------|-----| | **Canonical** | Point all faceted URLs to base category URL | | **robots.txt** | Block faceted URLs from indexing if needed | | **nofollow** | Add to internal links to faceted URLs | | **JavaScript** | Keep filters client-side; single URL for category | ## On-Page Content ### Content Requirements - **150-300 words** unique copy; pages with this rank ~2.7x higher than product-only grids - **Placement**: After hero/H1; FAQ block at bottom - **Purpose**: Help users decide; answer curation, materials, recommendations - **Avoid**: Manufacturer copy; crowding product grid ### SEO Elements | Element | Practice | |---------|----------| | **H1** | One per page; primary keyword; clear purpose | | **Title tag** | 50-60 chars; keyword; compelling for CTR | | **Meta description** | 150-160 chars; value props (free shipping, returns) | | **Schema** | ItemList, Product; AggregateRating if reviews; FAQ if applicable | ### Trust & Conversion - **Reviews**: Star ratings in SERPs; 99.9% of users read reviews; see **serp-features** for review rich results - **FAQ**: Answer materials, quality, recommendations; +157% conversion when used - **Guides**: Link to product guides; internal linking for SEO ## Technical - **Consistent layout**: Same template across categories; predictable UX - **Mobile**: Responsive; touch targets >=44x44px - **Redirects**: 301 to category when product pages move; avoid breaking hierarchy ## Output Format - **Structure** (hierarchy, URL paths) - **Facet strategy** (canonical, nofollow, robots) - **Content** (H1, intro copy, FAQ) - **SEO** (metadata, schema) - **Checklist** for audit ## Related Skills - **programmatic-seo**: Programmatic SEO strategy; category pages as template-based scale - **card**: Card layout; product card structure, grid design - **grid**: Product grid layout; responsive columns - **products-page-generator**: Product cards, grid layout - **canonical-tag**: Faceted URL canonicalization - **schema-markup**: ItemList, Product, FAQ schema - **internal-links**: Category linking - **breadcrumb-generator**: Breadcrumb trail for category hierarchy - **url-structure**: URL hierarchy
When the user wants to analyze Google Search Console data, use the GSC API, or interpret search performance. Also use when the user mentions "GSC," "Search Console," "indexing report," "Core Web Vitals," "Enhancements," "Insights report," "search performance," "search queries," "search performance report," "URL inspection," "impressions," "CTR," "average position," "index coverage," "GSC data analysis," "Search Console API," or "searchanalytics.query." When the user wants to rewrite title tags (not only report on them), use title-tag. For meta description rewrites, use meta-description.
When the user wants to build an SEO data analysis system, monitor indexing/traffic/keywords/backlinks, or set up benchmarks. Also use when the user mentions "SEO data analysis," "SEO monitoring," "article database," "traffic benchmark," "penalty recovery," "SEO work document," "SEO dashboard," "keyword tracking," "ranking monitoring," "indexing report," or "backlink monitoring." For GSC API, use google-search-console.
When the user wants to track AI search traffic in GA4 or GSC. Also use when the user mentions "AI traffic," "ChatGPT referral," "Perplexity traffic," "AI Overviews," "GA4 AI sources," "AI search analytics," "track AI referrals," "AI search traffic," "Claude traffic," or "how to track AI traffic." For AI SEO strategy, use generative-engine-optimization.
When the user wants to analyze website traffic sources, attribution, or dark traffic. Also use when the user mentions "traffic sources," "dark traffic," "direct traffic," "UTM parameters," "traffic attribution," "channel attribution," "attribution optimization," "channel analysis," "traffic analysis," "traffic diversification," "natural traffic benchmark," or "organic vs paid traffic." For GA4 setup, use analytics-tracking.
When the user wants to set up, audit, or optimize analytics tracking (GA4, events, conversions). Also use when the user mentions "Google Analytics," "GA4," "event tracking," "conversions," "attribution model," "gtag," "data layer," "GA4 setup," "conversion tracking," "event setup," "User ID tracking," or "CTA attribution." For traffic insights, use traffic-analysis.
When the user wants to promote via forums, communities, or invite users to join a community. Also use when the user mentions "forum promotion," "Indie Hacker," "Hacker News," "community growth," "Discord promotion," "vertical community," "brand encyclopedia," "Wikipedia," "Quora," "Reddit community," "community building," "forum marketing," or "community invite." For Reddit copy, use reddit-posts. For strategy, use integrated-marketing.
When the user wants to submit a product or app to directories, curated lists, launch platforms, or app stores—and needs ready-to-paste copy per platform. Reads project-context.md when present. Also use when the user mentions "directory submission," "get listed," "app store listing," "submit to directories," "curated list," "best tools list," "Taaft," "Product Hunt," "directory ads," "newsletter feature," "directory campaign," "tailor description per platform," "Shopify App Store," "Chrome Web Store," "navigation site," or "product directory." For Product Hunt launch day tactics (hunter, first comment, timing), use product-hunt-launch. For full 0→1 channel planning, use cold-start-strategy.
When the user wants to launch on Product Hunt, prepare a PH submission, or plan launch day (hunter, first comment, timing, upvotes). Also use when the user mentions "Product Hunt," "launch on Product Hunt," "PH launch," "Product Hunt submission," "hunter," "Product of the Day," "upvotes," or "Product Hunt first comment." For multi-platform directory listings and paste-ready copy beyond PH, use directory-submission.