podcast-marketing
This skill guides podcast strategy, creation, distribution, marketing, and SEO optimization. It helps creators at any stage, from planning to growing shows, by addressing discoverability, the primary challenge in a crowded market of 3M+ active podcasts. The skill provides frameworks for niche focus, multi-channel distribution (search engines, podcast apps, social media, word-of-mouth), SEO through transcripts and show notes, and cross-promotion tactics to maximize listener growth and engagement.
git clone --depth 1 https://github.com/kostja94/marketing-skills /tmp/podcast-marketing && cp -r /tmp/podcast-marketing/skills/content/podcast ~/.claude/skills/podcast-marketingSKILL.md
# Content: Podcast Guides podcast strategy, content creation, distribution, marketing, and SEO. Podcasts compete in a crowded space (3M+ active shows, 500M+ listeners globally); discoverability is the primary challenge. Discovery channels: ~32% search engines, ~28% podcast apps, ~24% social media, ~16% word-of-mouth. **When invoking**: On **first use**, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On **subsequent use** or when the user asks to skip, go directly to the main output. ## Initial Assessment **Check for project context first:** If `.claude/project-context.md` or `.cursor/project-context.md` exists, read for audience, positioning, and content strategy. Identify: 1. **Stage**: Planning, launching, growing 2. **Format**: Interview, solo, co-hosted, narrative 3. **Niche**: Target audience, listener personas 4. **Goals**: Downloads, authority, lead gen, repurposing ## Content Strategy | Element | Guideline | |---------|-----------| | **Niche focus** | Define audience through listener personas; tailored content cuts through noise | | **Quality over gimmicks** | Sticky, unique, valuable content; most hosts see major growth after 5–6 months of consistency | | **Episode structure** | Intro, main content, CTA; consistent format aids retention | ## Distribution & Discovery | Channel | Share | Optimization | |---------|-------|---------------| | **Search engines** | ~32% | Transcripts, show notes, SEO-optimized titles/descriptions | | **Podcast apps** | ~28% | Title, description, cover art; category selection | | **Social media** | ~24% | Clips, quotes, repurposed content | | **Word-of-mouth** | ~16% | Cross-promotion, guest appearances | **Multi-channel**: Repurpose across platforms to multiply discovery surface. ## SEO for Podcasts Search engines cannot listen to audio. Text-based content is essential: | Element | Guideline | |---------|-----------| | **Transcripts** | Full or key-moment transcripts; indexable, accessible | | **Show notes** | SEO-optimized; pull organic search traffic; include keywords naturally | | **Titles** | ≤60 chars; keywords; engaging language | | **Descriptions** | Episode-specific; keywords; voice-search friendly | | **Backlinks** | Build links to show notes, guest posts, directory listings | **Schema**: Use **PodcastEpisode** and **PodcastSeries** for rich results. See **schema-markup** for implementation. ## Cross-Promotion & Partnerships | Tactic | Use | |--------|-----| | **Feed drops** | Swap episodes with similar-sized podcasts | | **Ad swaps** | Promote each other's shows | | **Guest appearances** | Tap into pre-existing engaged audiences | ## Repurposing | Format | Use | |--------|-----| | **Clips** | Short-form for social (TikTok, YouTube Shorts, X) | | **Blog posts** | Expand show notes; pillar content | | **Newsletter** | Episode summaries, key takeaways | | **Quotes** | Pull quotable moments for social | ## Output Format - **Strategy** (niche, format, distribution mix) - **SEO checklist** (transcripts, show notes, schema) - **Launch checklist** (cover art, description, category, RSS) - **Repurposing plan** (clips, blog, newsletter) ## Related Skills - **schema-markup**: PodcastEpisode, PodcastSeries schema - **video-marketing**: Video content; podcast-to-video repurposing - **copywriting**: Show notes, episode descriptions, social copy - **content-marketing**: Content strategy, repurposing framework - **youtube-seo**: If publishing podcast to YouTube
When the user wants to analyze Google Search Console data, use the GSC API, or interpret search performance. Also use when the user mentions "GSC," "Search Console," "indexing report," "Core Web Vitals," "Enhancements," "Insights report," "search performance," "search queries," "search performance report," "URL inspection," "impressions," "CTR," "average position," "index coverage," "GSC data analysis," "Search Console API," or "searchanalytics.query." When the user wants to rewrite title tags (not only report on them), use title-tag. For meta description rewrites, use meta-description.
When the user wants to build an SEO data analysis system, monitor indexing/traffic/keywords/backlinks, or set up benchmarks. Also use when the user mentions "SEO data analysis," "SEO monitoring," "article database," "traffic benchmark," "penalty recovery," "SEO work document," "SEO dashboard," "keyword tracking," "ranking monitoring," "indexing report," or "backlink monitoring." For GSC API, use google-search-console.
When the user wants to track AI search traffic in GA4 or GSC. Also use when the user mentions "AI traffic," "ChatGPT referral," "Perplexity traffic," "AI Overviews," "GA4 AI sources," "AI search analytics," "track AI referrals," "AI search traffic," "Claude traffic," or "how to track AI traffic." For AI SEO strategy, use generative-engine-optimization.
When the user wants to analyze website traffic sources, attribution, or dark traffic. Also use when the user mentions "traffic sources," "dark traffic," "direct traffic," "UTM parameters," "traffic attribution," "channel attribution," "attribution optimization," "channel analysis," "traffic analysis," "traffic diversification," "natural traffic benchmark," or "organic vs paid traffic." For GA4 setup, use analytics-tracking.
When the user wants to set up, audit, or optimize analytics tracking (GA4, events, conversions). Also use when the user mentions "Google Analytics," "GA4," "event tracking," "conversions," "attribution model," "gtag," "data layer," "GA4 setup," "conversion tracking," "event setup," "User ID tracking," or "CTA attribution." For traffic insights, use traffic-analysis.
When the user wants to promote via forums, communities, or invite users to join a community. Also use when the user mentions "forum promotion," "Indie Hacker," "Hacker News," "community growth," "Discord promotion," "vertical community," "brand encyclopedia," "Wikipedia," "Quora," "Reddit community," "community building," "forum marketing," or "community invite." For Reddit copy, use reddit-posts. For strategy, use integrated-marketing.
When the user wants to submit a product or app to directories, curated lists, launch platforms, or app stores—and needs ready-to-paste copy per platform. Reads project-context.md when present. Also use when the user mentions "directory submission," "get listed," "app store listing," "submit to directories," "curated list," "best tools list," "Taaft," "Product Hunt," "directory ads," "newsletter feature," "directory campaign," "tailor description per platform," "Shopify App Store," "Chrome Web Store," "navigation site," or "product directory." For Product Hunt launch day tactics (hunter, first comment, timing), use product-hunt-launch. For full 0→1 channel planning, use cold-start-strategy.
When the user wants to launch on Product Hunt, prepare a PH submission, or plan launch day (hunter, first comment, timing, upvotes). Also use when the user mentions "Product Hunt," "launch on Product Hunt," "PH launch," "Product Hunt submission," "hunter," "Product of the Day," "upvotes," or "Product Hunt first comment." For multi-platform directory listings and paste-ready copy beyond PH, use directory-submission.