popup-generator
The popup-generator skill guides the design and optimization of popups and modals for lead capture, newsletter signups, and offer promotion. Use it when creating or improving popups, modals, lightboxes, or exit-intent overlays, focusing on conversion-friendly timing (scroll percentage, time delay, exit intent), mobile-safe design that avoids Google penalties for intrusive interstitials, and best practices like value-first messaging, friction-free exits, and personalization for returning visitors or cart abandoners.
git clone --depth 1 https://github.com/kostja94/marketing-skills /tmp/popup-generator && cp -r /tmp/popup-generator/skills/components/conversion/popup ~/.claude/skills/popup-generatorSKILL.md
# Components: Popup / Modal Guides popup and modal design for conversion. Well-designed popups can achieve up to 25% conversion; poorly timed or intrusive ones hurt UX and SEO. Google penalizes intrusive mobile popups. **When invoking**: On **first use**, if helpful, open with 1-2 sentences on what this skill covers and why it matters, then provide the main output. On **subsequent use** or when the user asks to skip, go directly to the main output. ## Initial Assessment **Check for project context first:** If `.claude/project-context.md` or `.cursor/project-context.md` exists, read it for offers and audience. Identify: 1. **Goal**: Newsletter, discount, lead magnet, demo 2. **Trigger**: Time delay, scroll %, exit intent, click 3. **Mobile**: Critical; smaller screens = easier to interrupt ## Best Practices ### Timing and Context - **Avoid**: Popup on page load; users hate it - **Prefer**: After engagement (scroll 25-50%, time on page, exit intent) - **Personalize**: Returning visitors, cart abandoners, discount users - **Value-first**: Offer genuine value; act as "helpful teammate" not spam ### Design - **Short copy**: Clear headline, one benefit, single CTA - **Visual hierarchy**: Guide attention to CTA; don't distract - **Easy exit**: Clear X, visible "No Thanks"; friction-free exit increases trust and conversion - **Brand consistency**: Build instant comfort ### Mobile - **Size**: Fit screen; thumb-friendly close - **Lightweight**: Avoid heavy assets; affects LCP - **SEO**: Google penalizes intrusive interstitials; avoid full-page takeover on mobile ### Avoid - Dark patterns (fake close, hidden options) - Too early or too frequent - Multiple popups in one session - Blocking content without clear value ## Triggers | Trigger | Use | |---------|-----| | **Time delay** | 5-15s typical; after some engagement | | **Scroll %** | 25-50% read; user invested | | **Exit intent** | Mouse leaving viewport; last chance | | **Click** | User-initiated; least intrusive | ## Output Format - **Offer** and copy - **Trigger** (timing, scroll, exit intent) - **Design** (size, CTA, exit) - **Mobile** checklist ## Related Skills - **signup-login-page-generator**: Full account signup → dedicated page preferred; popup for lightweight capture - **landing-page-generator**: Lead capture popups on landing pages; popup as alternative to full-page form - **newsletter-signup-generator**: Popup often contains signup form - **cta-generator**: Popup CTA design - **top-banner-generator**: Alternative to popup; less intrusive for announcements - **sidebar-generator**: Alternative for CTAs; in-content often converts better - **brand-visual-generator**: Popup styling
When the user wants to create, optimize, or audit About page content. Also use when the user mentions "about page," "about us," "company story," "our team," "about section," "company overview," "brand story," "team page," or "who we are." For sitewide page planning, use website-structure.
When the user wants to plan, implement, or optimize affiliate marketing strategy. Also use when the user mentions "affiliate marketing," "affiliate program strategy," "CPS model," "affiliate recruitment," "commission structure," "affiliate partners," "affiliate network," "affiliate tracking," "affiliate commission," or "partner marketing." For affiliate page, use affiliate-page-generator.
When the user wants to create, optimize, or audit affiliate program page content. Also use when the user mentions "affiliate program," "affiliate page," "partner program," "referral program page," "affiliate landing," "partner landing," "commission page," or "affiliate signup." For affiliate program strategy, use affiliate-marketing.
When the user wants to track AI search traffic in GA4 or GSC. Also use when the user mentions "AI traffic," "ChatGPT referral," "Perplexity traffic," "AI Overviews," "GA4 AI sources," "AI search analytics," "track AI referrals," "AI search traffic," "Claude traffic," or "how to track AI traffic." For AI SEO strategy, use generative-engine-optimization.
When the user wants to create, optimize, or audit alternatives or comparison content (page or blog article). Also use when the user mentions "alternatives page," "alternatives listicle," "X alternatives," "competitor comparison," "vs page," "compare page," "best alternatives to X," "switch from X," "competitor brand traffic," "brand keyword ads," or "intercept competitor search." For competitor research, use competitor-research.
When the user wants to set up, audit, or optimize analytics tracking (GA4, events, conversions). Also use when the user mentions "Google Analytics," "GA4," "event tracking," "conversions," "attribution model," "gtag," "data layer," "GA4 setup," "conversion tracking," "event setup," "User ID tracking," or "CTA attribution." For traffic insights, use traffic-analysis.
When the user wants to create, optimize, or audit the API introduction/overview page. Also use when the user mentions "API page," "API landing page," "/api page," "API overview," "developer landing," "API marketing," or "API for developers." Note: API documentation (endpoint reference) lives in docs; use docs-page-generator.
When the user wants to write, generate, or create article body content—blog post body, long-form content, how-to guide, listicle. Also use when the user mentions "write article," "article content," "blog post content," "article body," "long-form content creation," "generate article," "article draft," "how-to guide content," "listicle content," "information gain," or "content density." For single post page structure, schema, and SEO metadata, use article-page-generator. For blog index/listing page, use blog-page-generator. For short ad, landing, or email copy, use copywriting.