services-page-generator
The services-page-generator skill guides the creation and optimization of services pages for service-based businesses including consulting firms, agencies, and freelancers. Use it when a user requests services page creation, wants to audit or improve an existing services page, or mentions related terms like "what we offer," "service offerings," or "service catalog." The skill provides structure recommendations, content best practices, conversion optimization, and SEO guidance tailored to the business model and audience.
git clone --depth 1 https://github.com/kostja94/marketing-skills /tmp/services-page-generator && cp -r /tmp/services-page-generator/skills/pages/marketing/services ~/.claude/skills/services-page-generatorSKILL.md
# Pages: Services Guides services page content and structure for service-based businesses (consulting, agencies, freelancers). **When invoking**: On **first use**, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On **subsequent use** or when the user asks to skip, go directly to the main output. ## Initial Assessment **Check for project context first:** If `.claude/project-context.md` or `.cursor/project-context.md` exists, read it for service offerings and differentiation. Identify: 1. **Service count**: One overview or multiple service pages 2. **Audience**: B2B, B2C, or both 3. **Conversion goal**: Contact, quote, booking ## Best Practices ### Structure | Approach | When | |----------|------| | **Single page** | Few services; compact overview | | **Hub + detail** | Many services; main page links to each | | **Service tiers** | Packages, pricing tiers | ### Essential Elements | Element | Purpose | |---------|---------| | **Service overview** | What you offer; who it's for | | **Benefits** | Outcomes, not just features | | **Process** | How you work; steps | | **Proof** | Case studies, testimonials | | **CTA** | Contact, get quote, book call | ### Content - **Benefit-first**: Solve problems; outcomes - **Clear scope**: What's included - **Differentiation**: Why you vs. others ### SEO - Target "service + location" or "service + industry" - Schema: Service type - Internal links from Home, About ## Output Format - **Structure** (single vs. hub) - **Service** descriptions - **CTA** placement - **SEO** metadata ## Related Skills - **landing-page-generator**: Service landing page; CTA to contact, quote, or booking - **contact-page-generator**: Services CTA often goes to contact form - **url-structure**: Service URL hierarchy (e.g. /services/web-development) - **features-page-generator**: For SaaS; services for service businesses - **pricing-page-generator**: Service pricing - **customer-stories-page-generator**: Proof for services - **title-tag, meta-description, page-metadata**: Services page metadata
When the user wants to create, optimize, or audit About page content. Also use when the user mentions "about page," "about us," "company story," "our team," "about section," "company overview," "brand story," "team page," or "who we are." For sitewide page planning, use website-structure.
When the user wants to plan, implement, or optimize affiliate marketing strategy. Also use when the user mentions "affiliate marketing," "affiliate program strategy," "CPS model," "affiliate recruitment," "commission structure," "affiliate partners," "affiliate network," "affiliate tracking," "affiliate commission," or "partner marketing." For affiliate page, use affiliate-page-generator.
When the user wants to create, optimize, or audit affiliate program page content. Also use when the user mentions "affiliate program," "affiliate page," "partner program," "referral program page," "affiliate landing," "partner landing," "commission page," or "affiliate signup." For affiliate program strategy, use affiliate-marketing.
When the user wants to track AI search traffic in GA4 or GSC. Also use when the user mentions "AI traffic," "ChatGPT referral," "Perplexity traffic," "AI Overviews," "GA4 AI sources," "AI search analytics," "track AI referrals," "AI search traffic," "Claude traffic," or "how to track AI traffic." For AI SEO strategy, use generative-engine-optimization.
When the user wants to create, optimize, or audit alternatives or comparison content (page or blog article). Also use when the user mentions "alternatives page," "alternatives listicle," "X alternatives," "competitor comparison," "vs page," "compare page," "best alternatives to X," "switch from X," "competitor brand traffic," "brand keyword ads," or "intercept competitor search." For competitor research, use competitor-research.
When the user wants to set up, audit, or optimize analytics tracking (GA4, events, conversions). Also use when the user mentions "Google Analytics," "GA4," "event tracking," "conversions," "attribution model," "gtag," "data layer," "GA4 setup," "conversion tracking," "event setup," "User ID tracking," or "CTA attribution." For traffic insights, use traffic-analysis.
When the user wants to create, optimize, or audit the API introduction/overview page. Also use when the user mentions "API page," "API landing page," "/api page," "API overview," "developer landing," "API marketing," or "API for developers." Note: API documentation (endpoint reference) lives in docs; use docs-page-generator.
When the user wants to write, generate, or create article body content—blog post body, long-form content, how-to guide, listicle. Also use when the user mentions "write article," "article content," "blog post content," "article body," "long-form content creation," "generate article," "article draft," "how-to guide content," "listicle content," "information gain," or "content density." For single post page structure, schema, and SEO metadata, use article-page-generator. For blog index/listing page, use blog-page-generator. For short ad, landing, or email copy, use copywriting.