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Skill1.1k estrellas del repoactualizado 8d ago

tab-accordion

The tab-accordion skill guides implementation of tab and accordion components for organizing content into collapsible or tabbed sections. Use this when users need to add or optimize expandable content layouts, such as FAQ accordions, how-to step tabs, or disclosure widgets, to reduce vertical scrolling while maintaining SEO-friendly indexing of hidden content.

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git clone --depth 1 https://github.com/kostja94/marketing-skills /tmp/tab-accordion && cp -r /tmp/tab-accordion/skills/components/content/tab-accordion ~/.claude/skills/tab-accordion
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SKILL.md

# Components: Tab & Accordion

Guides tab and accordion implementation for organizing content without excessive vertical space. Two layout patterns: **vertical accordion** (FAQ-style, stacked) and **horizontal tabs** (how-to style, side-by-side). Both improve UX by reducing scroll; SEO impact depends on implementation and content placement.

**When invoking**: On **first use**, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On **subsequent use** or when the user asks to skip, go directly to the main output.

## Layout Patterns

| Pattern | Layout | Best for | Example |
|---------|--------|----------|---------|
| **Vertical accordion** | Stacked; expand/collapse one at a time | FAQ, Q&A, long lists, objection handling | "How do I return?" → answer below |
| **Horizontal tabs** | Side-by-side labels; one panel visible | How-to steps, product specs, pricing tiers, comparisons | "Step 1 \| Step 2 \| Step 3" or **short action labels** (see **howto-section-generator**—labels should match H2 intent, not contradict a fixed “N steps” title) |

**Mobile**: Vertical accordion works well on small screens (natural scroll). Horizontal tabs can feel cramped—consider accordion, dropdown, or full-width tab bar that scrolls.

## SEO: Is It Friendly?

**Google's position**: Google indexes and ranks content inside tabs and accordions fully; hidden content receives full weight (confirmed since 2016 mobile-first indexing). Gary Illyes: "we index the content, its weight is fully considered for ranking."

**Practical nuance**: Some tests show always-visible content outperforms hidden content in rankings. Reserve tabs/accordions for **secondary** content; place primary, keyword-critical content in visible areas.

| Content type | Placement |
|--------------|-----------|
| **Primary / ranking-focused** | Visible above fold; not hidden |
| **Secondary / supporting** | Tabs, accordions acceptable |
| **FAQ answers** | Accordion OK; first item expanded by default; see **faq-page-generator** |

### Indexing Requirements

**Content must be in the DOM on page load.** Google does not simulate user clicks; it cannot "click" tabs to discover content.

| Implementation | Indexed? |
|----------------|----------|
| All tab content in HTML at load | ✅ Yes |
| Content loaded via AJAX on tab click | ❌ No |

**Recommendation**: Server-render all tab content in the initial HTML; use CSS/JS only to show/hide. Prefer `<details>`/`<summary>` or equivalent server-rendered markup. See **rendering-strategies** for SSR, SSG, CSR and crawler visibility.

### Horizontal Tabs: More Tabs, More Content?

**Technically**: Yes—if all content is in the DOM at load, more tabs = more indexable content. Mobile-first indexing gives full weight to tabbed content in HTML.

**Strategically**: Not always. **Signal dilution** occurs when many tabs = many different topics on one page. Google may struggle to understand which query the page should rank for; topical authority and keyword focus get spread thin.

| Scenario | Use tabs? | Alternative |
|----------|-----------|-------------|
| **Same topic** (How-to Step 1/2/3; product specs: dimensions, materials, shipping) | ✅ Yes | — |
| **Different topics** (Service A, Service B, Portfolio, Blog) | ❌ No | Separate URLs per topic; see **content-strategy** for pillar/cluster |

**When many horizontal tabs work**: All tabs semantically related to one query (e.g., one how-to, one product). **When to use separate pages**: Each tab is a distinct topic deserving its own URL, crawl, and ranking opportunity.

## Implementation

### Native HTML (Recommended)

Use `<details>` and `<summary>`—no JavaScript required; accessible; crawlable.

```html
<details open>
  <summary>First question (expanded by default)</summary>
  <p>Answer content here.</p>
</details>
<details>
  <summary>Second question</summary>
  <p>Answer content here.</p>
</details>
```

- **First tab/accordion**: Add `open` attribute so it's expanded by default
- **`<summary>`**: Must be first child of `<details>`; acts as toggle
- **Progressive enhancement**: Style with CSS; add JS only if needed (e.g., close others when one opens)

### JavaScript-Dependent Tabs

If using JS-only tabs: **ensure all tab content is in the DOM at page load**, not loaded via AJAX on click. Google does not simulate tab clicks. Prefer `<details>`/`<summary>` or server-rendered HTML. See **rendering-strategies**.

### Avoid

- Content loaded only after user click (AJAX, lazy-loaded via fetch)—crawlers will not index it
- `display: none` or `visibility: hidden` for primary content—Google may treat differently
- Many tabs with unrelated topics on one page—causes signal dilution; use separate URLs instead

## Content Best Practices

| Practice | Purpose |
|----------|---------|
| **First item expanded** | Ensures primary content visible on load; better for SEO and UX |
| **Descriptive headers** | `<summary>` / tab labels should clearly describe content; include keywords naturally |
| **Logical structure** | H2/H3 for sections; supports snippet extraction; see **featured-snippet** |
| **Answer-first** | For FAQ: 40–60 words direct answer; then detail; see **faq-page-generator** |

## Use Cases

| Use case | Format | Layout | Notes |
|----------|--------|--------|-------|
| **FAQ** | Accordion | Vertical | FAQPage schema; first Q expanded; see **faq-page-generator** |
| **How-to steps** | Tabs | Horizontal | Numbered “Step *n*” or descriptive tab titles; sequential flow; same step count as section H2 if the H2 uses a number (**howto-section-generator**) |
| **Product specs** | Tabs | Horizontal | Dimensions, materials, shipping—secondary to hero |
| **Long guides** | Accordion | Vertical | Collapsible sections; see **toc-generator** |
| **Pricing tiers** | Tabs | Horizontal | Compare plans; primary CTA visible |
| **Objection handling** | Accordion | Vertical | "What about X?"—supporting conversion |

## Schema & Rich
about-page-generatorSkill

When the user wants to create, optimize, or audit About page content. Also use when the user mentions "about page," "about us," "company story," "our team," "about section," "company overview," "brand story," "team page," or "who we are." For sitewide page planning, use website-structure.

affiliate-marketingSkill

When the user wants to plan, implement, or optimize affiliate marketing strategy. Also use when the user mentions "affiliate marketing," "affiliate program strategy," "CPS model," "affiliate recruitment," "commission structure," "affiliate partners," "affiliate network," "affiliate tracking," "affiliate commission," or "partner marketing." For affiliate page, use affiliate-page-generator.

affiliate-page-generatorSkill

When the user wants to create, optimize, or audit affiliate program page content. Also use when the user mentions "affiliate program," "affiliate page," "partner program," "referral program page," "affiliate landing," "partner landing," "commission page," or "affiliate signup." For affiliate program strategy, use affiliate-marketing.

ai-traffic-trackingSkill

When the user wants to track AI search traffic in GA4 or GSC. Also use when the user mentions "AI traffic," "ChatGPT referral," "Perplexity traffic," "AI Overviews," "GA4 AI sources," "AI search analytics," "track AI referrals," "AI search traffic," "Claude traffic," or "how to track AI traffic." For AI SEO strategy, use generative-engine-optimization.

alternatives-page-generatorSkill

When the user wants to create, optimize, or audit alternatives or comparison content (page or blog article). Also use when the user mentions "alternatives page," "alternatives listicle," "X alternatives," "competitor comparison," "vs page," "compare page," "best alternatives to X," "switch from X," "competitor brand traffic," "brand keyword ads," or "intercept competitor search." For competitor research, use competitor-research.

analytics-trackingSkill

When the user wants to set up, audit, or optimize analytics tracking (GA4, events, conversions). Also use when the user mentions "Google Analytics," "GA4," "event tracking," "conversions," "attribution model," "gtag," "data layer," "GA4 setup," "conversion tracking," "event setup," "User ID tracking," or "CTA attribution." For traffic insights, use traffic-analysis.

api-page-generatorSkill

When the user wants to create, optimize, or audit the API introduction/overview page. Also use when the user mentions "API page," "API landing page," "/api page," "API overview," "developer landing," "API marketing," or "API for developers." Note: API documentation (endpoint reference) lives in docs; use docs-page-generator.

article-contentSkill

When the user wants to write, generate, or create article body content—blog post body, long-form content, how-to guide, listicle. Also use when the user mentions "write article," "article content," "blog post content," "article body," "long-form content creation," "generate article," "article draft," "how-to guide content," "listicle content," "information gain," or "content density." For single post page structure, schema, and SEO metadata, use article-page-generator. For blog index/listing page, use blog-page-generator. For short ad, landing, or email copy, use copywriting.