top-banner-generator
The top-banner-generator skill guides design and optimization of announcement bars and sticky banners placed above page headers to capture leads, promote offers, build urgency, or establish trust. It helps identify the banner's goal (lead capture, promo, urgency, or trust), assess audience segmentation, and apply best practices for copy hierarchy, contrast, and mobile-first design to increase conversion rates by 30-50% when properly implemented.
git clone --depth 1 https://github.com/kostja94/marketing-skills /tmp/top-banner-generator && cp -r /tmp/top-banner-generator/skills/components/utility/top-banner ~/.claude/skills/top-banner-generatorSKILL.md
# Components: Top Banner (Announcement Bar) Guides top announcement bar and sticky banner design for conversion. Top banners answer visitor questions in ~3 seconds (trust, discount, free shipping, urgency) and can increase coupon redemption by 30-50% when used well. **When invoking**: On **first use**, if helpful, open with 1-2 sentences on what this skill covers and why it matters, then provide the main output. On **subsequent use** or when the user asks to skip, go directly to the main output. ## Initial Assessment **Check for project context first:** If `.claude/project-context.md` or `.cursor/project-context.md` exists, read it for offers, messaging, and Section 12 (Visual Identity). Identify: 1. **Goal**: Lead capture, promo, urgency, trust, free shipping 2. **Placement**: Above header (sticky) or below; dismissible or persistent 3. **Audience**: All visitors vs segmented (geo, returning, cart abandoners) ## Best Practices ### Use Cases | Use | Example | |-----|---------| | **Lead capture** | Newsletter, lead magnet, demo request | | **Promo** | Discount code, flash sale, free shipping threshold | | **Urgency** | Limited-time offer, countdown | | **Trust** | Guarantee, security, shipping info | | **Launch** | Product launch, event, cross-sell | ### Discount Banner Types | Discount Type | Banner Example | Related | |---------------|----------------|---------| | **Annual discount** | "Save 20% with annual billing" | discount-marketing-strategy | | **Student/education** | "Students: 30% off today, 15% off ongoing" | education-program | | **Startups/education** | "Startups: Special pricing — Apply now" | startups-page-generator | | **BFCM / seasonal** | "Black Friday: 25% off — Use code BF25" | discount-marketing-strategy | | **First-time** | "New users: 20% off first year" | discount-marketing-strategy | | **Referral code** | "Get $10 off — Refer a friend" | referral-program | **Placement**: Discount banner is P1 for student/education (homepage); pricing page also shows. See **education-program** for placement priority (registration P0, pricing P1, banner P1). ### Design - **Clear hierarchy**: Message + CTA in ~400ms "blink test" - **Minimal copy**: One line typical; link for "Learn more" - **High contrast**: Stand out from page; CTA color distinct - **Mobile-first**: 70%+ traffic on mobile; thumb-friendly close/CTA ### Technical - **Desktop**: 1920x600px keeps content above fold; 16:9 common - **Mobile**: 800x1200px (2:3 portrait); use separate assets, not scaled - **Performance**: Optimize images; oversized banners hurt LCP and SEO ### Avoid - Crowding the header; leave space for nav and logo - Too many CTAs; one primary action - Stale messaging; refresh every 2-4 weeks ## Output Format - **Message** and CTA copy - **Placement** (sticky top, below header) - **Targeting** (all vs segment) - **Design** notes (contrast, mobile) ## Related Skills - **discount-marketing-strategy**: Promo/discount strategy; banner displays discount code; 30–50% redemption lift - **education-program**: Student discount banner (P1 placement); "Students: X% off" copy - **pricing-page-generator**: Discount banner supports pricing page; Special programs, promo placement - **cta-generator**: Banner CTA design - **newsletter-signup-generator**: Lead capture in banner - **brand-visual-generator**: Colors, typography for banner - **navigation-menu-generator**: Banner sits above or integrates with nav
When the user wants to analyze Google Search Console data, use the GSC API, or interpret search performance. Also use when the user mentions "GSC," "Search Console," "indexing report," "Core Web Vitals," "Enhancements," "Insights report," "search performance," "search queries," "search performance report," "URL inspection," "impressions," "CTR," "average position," "index coverage," "GSC data analysis," "Search Console API," or "searchanalytics.query." When the user wants to rewrite title tags (not only report on them), use title-tag. For meta description rewrites, use meta-description.
When the user wants to build an SEO data analysis system, monitor indexing/traffic/keywords/backlinks, or set up benchmarks. Also use when the user mentions "SEO data analysis," "SEO monitoring," "article database," "traffic benchmark," "penalty recovery," "SEO work document," "SEO dashboard," "keyword tracking," "ranking monitoring," "indexing report," or "backlink monitoring." For GSC API, use google-search-console.
When the user wants to track AI search traffic in GA4 or GSC. Also use when the user mentions "AI traffic," "ChatGPT referral," "Perplexity traffic," "AI Overviews," "GA4 AI sources," "AI search analytics," "track AI referrals," "AI search traffic," "Claude traffic," or "how to track AI traffic." For AI SEO strategy, use generative-engine-optimization.
When the user wants to analyze website traffic sources, attribution, or dark traffic. Also use when the user mentions "traffic sources," "dark traffic," "direct traffic," "UTM parameters," "traffic attribution," "channel attribution," "attribution optimization," "channel analysis," "traffic analysis," "traffic diversification," "natural traffic benchmark," or "organic vs paid traffic." For GA4 setup, use analytics-tracking.
When the user wants to set up, audit, or optimize analytics tracking (GA4, events, conversions). Also use when the user mentions "Google Analytics," "GA4," "event tracking," "conversions," "attribution model," "gtag," "data layer," "GA4 setup," "conversion tracking," "event setup," "User ID tracking," or "CTA attribution." For traffic insights, use traffic-analysis.
When the user wants to promote via forums, communities, or invite users to join a community. Also use when the user mentions "forum promotion," "Indie Hacker," "Hacker News," "community growth," "Discord promotion," "vertical community," "brand encyclopedia," "Wikipedia," "Quora," "Reddit community," "community building," "forum marketing," or "community invite." For Reddit copy, use reddit-posts. For strategy, use integrated-marketing.
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When the user wants to launch on Product Hunt, prepare a PH submission, or plan launch day (hunter, first comment, timing, upvotes). Also use when the user mentions "Product Hunt," "launch on Product Hunt," "PH launch," "Product Hunt submission," "hunter," "Product of the Day," "upvotes," or "Product Hunt first comment." For multi-platform directory listings and paste-ready copy beyond PH, use directory-submission.