top-banner-generator
The top-banner-generator skill guides design and optimization of announcement bars and sticky banners placed above page headers to capture leads, promote offers, build urgency, or establish trust. It helps identify the banner's goal (lead capture, promo, urgency, or trust), assess audience segmentation, and apply best practices for copy hierarchy, contrast, and mobile-first design to increase conversion rates by 30-50% when properly implemented.
git clone --depth 1 https://github.com/kostja94/marketing-skills /tmp/top-banner-generator && cp -r /tmp/top-banner-generator/skills/components/utility/top-banner ~/.claude/skills/top-banner-generatorSKILL.md
# Components: Top Banner (Announcement Bar) Guides top announcement bar and sticky banner design for conversion. Top banners answer visitor questions in ~3 seconds (trust, discount, free shipping, urgency) and can increase coupon redemption by 30-50% when used well. **When invoking**: On **first use**, if helpful, open with 1-2 sentences on what this skill covers and why it matters, then provide the main output. On **subsequent use** or when the user asks to skip, go directly to the main output. ## Initial Assessment **Check for project context first:** If `.claude/project-context.md` or `.cursor/project-context.md` exists, read it for offers, messaging, and Section 12 (Visual Identity). Identify: 1. **Goal**: Lead capture, promo, urgency, trust, free shipping 2. **Placement**: Above header (sticky) or below; dismissible or persistent 3. **Audience**: All visitors vs segmented (geo, returning, cart abandoners) ## Best Practices ### Use Cases | Use | Example | |-----|---------| | **Lead capture** | Newsletter, lead magnet, demo request | | **Promo** | Discount code, flash sale, free shipping threshold | | **Urgency** | Limited-time offer, countdown | | **Trust** | Guarantee, security, shipping info | | **Launch** | Product launch, event, cross-sell | ### Discount Banner Types | Discount Type | Banner Example | Related | |---------------|----------------|---------| | **Annual discount** | "Save 20% with annual billing" | discount-marketing-strategy | | **Student/education** | "Students: 30% off today, 15% off ongoing" | education-program | | **Startups/education** | "Startups: Special pricing — Apply now" | startups-page-generator | | **BFCM / seasonal** | "Black Friday: 25% off — Use code BF25" | discount-marketing-strategy | | **First-time** | "New users: 20% off first year" | discount-marketing-strategy | | **Referral code** | "Get $10 off — Refer a friend" | referral-program | **Placement**: Discount banner is P1 for student/education (homepage); pricing page also shows. See **education-program** for placement priority (registration P0, pricing P1, banner P1). ### Design - **Clear hierarchy**: Message + CTA in ~400ms "blink test" - **Minimal copy**: One line typical; link for "Learn more" - **High contrast**: Stand out from page; CTA color distinct - **Mobile-first**: 70%+ traffic on mobile; thumb-friendly close/CTA ### Technical - **Desktop**: 1920x600px keeps content above fold; 16:9 common - **Mobile**: 800x1200px (2:3 portrait); use separate assets, not scaled - **Performance**: Optimize images; oversized banners hurt LCP and SEO ### Avoid - Crowding the header; leave space for nav and logo - Too many CTAs; one primary action - Stale messaging; refresh every 2-4 weeks ## Output Format - **Message** and CTA copy - **Placement** (sticky top, below header) - **Targeting** (all vs segment) - **Design** notes (contrast, mobile) ## Related Skills - **discount-marketing-strategy**: Promo/discount strategy; banner displays discount code; 30–50% redemption lift - **education-program**: Student discount banner (P1 placement); "Students: X% off" copy - **pricing-page-generator**: Discount banner supports pricing page; Special programs, promo placement - **cta-generator**: Banner CTA design - **newsletter-signup-generator**: Lead capture in banner - **brand-visual-generator**: Colors, typography for banner - **navigation-menu-generator**: Banner sits above or integrates with nav
When the user wants to create, optimize, or audit About page content. Also use when the user mentions "about page," "about us," "company story," "our team," "about section," "company overview," "brand story," "team page," or "who we are." For sitewide page planning, use website-structure.
When the user wants to plan, implement, or optimize affiliate marketing strategy. Also use when the user mentions "affiliate marketing," "affiliate program strategy," "CPS model," "affiliate recruitment," "commission structure," "affiliate partners," "affiliate network," "affiliate tracking," "affiliate commission," or "partner marketing." For affiliate page, use affiliate-page-generator.
When the user wants to create, optimize, or audit affiliate program page content. Also use when the user mentions "affiliate program," "affiliate page," "partner program," "referral program page," "affiliate landing," "partner landing," "commission page," or "affiliate signup." For affiliate program strategy, use affiliate-marketing.
When the user wants to track AI search traffic in GA4 or GSC. Also use when the user mentions "AI traffic," "ChatGPT referral," "Perplexity traffic," "AI Overviews," "GA4 AI sources," "AI search analytics," "track AI referrals," "AI search traffic," "Claude traffic," or "how to track AI traffic." For AI SEO strategy, use generative-engine-optimization.
When the user wants to create, optimize, or audit alternatives or comparison content (page or blog article). Also use when the user mentions "alternatives page," "alternatives listicle," "X alternatives," "competitor comparison," "vs page," "compare page," "best alternatives to X," "switch from X," "competitor brand traffic," "brand keyword ads," or "intercept competitor search." For competitor research, use competitor-research.
When the user wants to set up, audit, or optimize analytics tracking (GA4, events, conversions). Also use when the user mentions "Google Analytics," "GA4," "event tracking," "conversions," "attribution model," "gtag," "data layer," "GA4 setup," "conversion tracking," "event setup," "User ID tracking," or "CTA attribution." For traffic insights, use traffic-analysis.
When the user wants to create, optimize, or audit the API introduction/overview page. Also use when the user mentions "API page," "API landing page," "/api page," "API overview," "developer landing," "API marketing," or "API for developers." Note: API documentation (endpoint reference) lives in docs; use docs-page-generator.
When the user wants to write, generate, or create article body content—blog post body, long-form content, how-to guide, listicle. Also use when the user mentions "write article," "article content," "blog post content," "article body," "long-form content creation," "generate article," "article draft," "how-to guide content," "listicle content," "information gain," or "content density." For single post page structure, schema, and SEO metadata, use article-page-generator. For blog index/listing page, use blog-page-generator. For short ad, landing, or email copy, use copywriting.