video-marketing
The video-marketing skill guides strategy and script development for short-form content like TikTok and Reels and long-form formats like YouTube. Use it when planning video content, writing scripts, or optimizing for specific platforms, with emphasis on crafting hooks within the critical first three seconds and structuring scripts for maximum completion and algorithmic performance across different video lengths and audiences.
git clone --depth 1 https://github.com/kostja94/marketing-skills /tmp/video-marketing && cp -r /tmp/video-marketing/skills/content/video ~/.claude/skills/video-marketingSKILL.md
# Content: Video Marketing Guides video marketing strategy and script creation for short-form and long-form content. Short-form commands ~82% of internet traffic with 2.5× more engagement than long-form; 71% of viewers decide within 3 seconds whether to continue. Use this skill when planning video content, writing scripts, or optimizing for platforms. **When invoking**: On **first use**, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On **subsequent use** or when the user asks to skip, go directly to the main output. ## Initial Assessment **Check for project context first:** If `.claude/project-context.md` or `.cursor/project-context.md` exists, read Sections 3 (Value Proposition), 4 (Audience), 11 (Content Strategy). Identify: 1. **Format**: Short-form (TikTok, Reels, Shorts) vs long-form (YouTube, webinar) 2. **Goal**: Awareness, consideration, conversion, education 3. **Platform**: TikTok, Instagram Reels, YouTube Shorts, YouTube long-form ## Short-Form vs Long-Form | Format | Length | Use | Platforms | |--------|--------|-----|-----------| | **Short-form** | 15–60 sec | Hooks, tips, UGC-style; 90% watch daily | TikTok, Reels, Shorts | | **Long-form** | 3–15+ min | Deep dives; tutorials; Gen Z discovers via short, engages with long | YouTube | **Optimal short-form length**: 31–60 seconds for higher completion rates. ## Critical First 3 Seconds 71% of viewers decide within 3 seconds whether to continue. Hook types: | Hook Type | Example | |-----------|---------| | **Story-driven** | "Three months ago, I had zero subscribers..." | | **Contrarian** | "Everyone says X. Here's why they're wrong." | | **Question** | "Why do 90% of startups fail at this?" | | **Result-focused** | "I went from 0 to 10K in 30 days. Here's how." | ## Script Structure (Short-Form) **Hook (0–3 sec)** → **Problem (3–15 sec)** → **Solution (15–45 sec)** → **CTA (final 5 sec)** Achieves 70%+ completion for algorithmic boost. Frameworks: Hook-Value-CTA, AIDA, PAS, BAB. ## Platform-Specific Hooks | Platform | Hook Length | Notes | |----------|-------------|-------| | **TikTok** | 2 seconds | High energy; 4,000-char captions for SEO | | **Instagram Reels** | 3 seconds | Polished aesthetics; penalizes TikTok watermarks | | **YouTube Shorts** | 3–5 seconds | Searchable titles; keyword-rich descriptions | ## UGC-Style Content - **Authenticity > polish**: UGC-style generates 50%+ of engagement - **Trust**: 86% of consumers trust brands publishing UGC more than polished ads ## Long-Form Script Structure - **Hook** (0–30 sec): Promise; why watch - **Intro** (30–60 sec): Context; what you'll cover - **Body**: Sections with clear transitions - **CTA**: Subscribe; link; next step - **Outro**: Recap; repeat CTA ## Output Format - **Format** (short vs long) recommendation - **Hook** options (2–3 variants) - **Script** (timestamped if long-form) - **CTA** placement - **Platform** optimization notes ## Related Skills - **tiktok-captions**: TikTok caption, video specs, script - **tiktok-ads**: TikTok ad creative - **content-marketing**: Video as content format; repurposing - **youtube-seo**: YouTube SEO, description, thumbnail (platform skill) - **video-optimization**: Website video SEO; VideoObject; video sitemap; Google prioritizes YouTube
When the user wants to create, optimize, or audit About page content. Also use when the user mentions "about page," "about us," "company story," "our team," "about section," "company overview," "brand story," "team page," or "who we are." For sitewide page planning, use website-structure.
When the user wants to plan, implement, or optimize affiliate marketing strategy. Also use when the user mentions "affiliate marketing," "affiliate program strategy," "CPS model," "affiliate recruitment," "commission structure," "affiliate partners," "affiliate network," "affiliate tracking," "affiliate commission," or "partner marketing." For affiliate page, use affiliate-page-generator.
When the user wants to create, optimize, or audit affiliate program page content. Also use when the user mentions "affiliate program," "affiliate page," "partner program," "referral program page," "affiliate landing," "partner landing," "commission page," or "affiliate signup." For affiliate program strategy, use affiliate-marketing.
When the user wants to track AI search traffic in GA4 or GSC. Also use when the user mentions "AI traffic," "ChatGPT referral," "Perplexity traffic," "AI Overviews," "GA4 AI sources," "AI search analytics," "track AI referrals," "AI search traffic," "Claude traffic," or "how to track AI traffic." For AI SEO strategy, use generative-engine-optimization.
When the user wants to create, optimize, or audit alternatives or comparison content (page or blog article). Also use when the user mentions "alternatives page," "alternatives listicle," "X alternatives," "competitor comparison," "vs page," "compare page," "best alternatives to X," "switch from X," "competitor brand traffic," "brand keyword ads," or "intercept competitor search." For competitor research, use competitor-research.
When the user wants to set up, audit, or optimize analytics tracking (GA4, events, conversions). Also use when the user mentions "Google Analytics," "GA4," "event tracking," "conversions," "attribution model," "gtag," "data layer," "GA4 setup," "conversion tracking," "event setup," "User ID tracking," or "CTA attribution." For traffic insights, use traffic-analysis.
When the user wants to create, optimize, or audit the API introduction/overview page. Also use when the user mentions "API page," "API landing page," "/api page," "API overview," "developer landing," "API marketing," or "API for developers." Note: API documentation (endpoint reference) lives in docs; use docs-page-generator.
When the user wants to write, generate, or create article body content—blog post body, long-form content, how-to guide, listicle. Also use when the user mentions "write article," "article content," "blog post content," "article body," "long-form content creation," "generate article," "article draft," "how-to guide content," "listicle content," "information gain," or "content density." For single post page structure, schema, and SEO metadata, use article-page-generator. For blog index/listing page, use blog-page-generator. For short ad, landing, or email copy, use copywriting.