06-brief-ugc-egc
This Claude Code skill generates detailed content briefs for three types of creators: UGC (actual customers), EGC (company employees), and KOC (paid creators). Use it when launching product campaigns to create structured guidelines covering shooting instructions, do/don't rules, usage rights, and batch management for each creator category. The skill collects product information, creator type, content goals across awareness-to-conversion stages, and budget constraints before producing category-specific requirements for creator selection and compensation.
git clone --depth 1 https://github.com/minhnv0807/ai-business-skills /tmp/06-brief-ugc-egc && cp -r /tmp/06-brief-ugc-egc/skills/vi/06-brief-ugc-egc ~/.claude/skills/06-brief-ugc-egcSKILL.md
# Brief UGC / EGC / KOC ## Thu thap thong tin Hoi toi da 4 cau truoc khi tao brief: 1. **San pham / dich vu gi?** Mo ta ngan, USP, gia, doi tuong khach hang. 2. **Loai creator nao?** UGC (khach hang that), EGC (nhan vien), KOC (creator tra phi). Neu khong chon — mac dinh UGC. 3. **Muc tieu noi dung?** TOFU (nhan biet), MOFU (thuyet phuc), BOFU (chot don). So luong video can. 4. **Ngan sach va thoi gian?** Ngan sach/video, deadline giao video, thoi gian chien dich. --- ## Nguyen tac cot loi ### Phan biet 3 loai creator | Tieu chi | UGC (User) | EGC (Employee) | KOC (Key Opinion Consumer) | |----------|-----------|----------------|--------------------------| | Nguoi quay | Khach hang that | Nhan vien cong ty | Creator tra phi / doi san pham | | Do tin cay | Cao nhat — khach that | Cao — nguoi trong cuoc | Trung binh — nhan dien la quang cao | | Chi phi | Thap (san pham + voucher) | Luong nhan vien (da co) | 500K–10M/video tuy follower | | Kiem soat noi dung | Thap | Cao | Trung binh — co brief nhung creator tu sang tao | | Quyen su dung | Can xin phep | Mac dinh thuoc cong ty | Theo hop dong | | Phu hop cho | Social proof, MOFU | Behind-the-scenes, employer branding | Reach, awareness, TOFU | ### Tieu chi chon creator #### UGC — Khach hang | Tieu chi | Yeu cau | |----------|---------| | Da su dung san pham | Bat buoc — co bang chung (don hang, check-in, review cu) | | Chat luong camera | iPhone 11+ hoac tuong duong — video khong be, khong mo | | Phong cach noi | Tu nhien, khong doc script cung — co cam xuc | | Ngoai hinh | Phu hop doi tuong muc tieu (cung demographic) | | Do san long | Dong y quay + cho phep su dung tren kenh thuong hieu | #### EGC — Nhan vien | Tieu chi | Yeu cau | |----------|---------| | Phong ban | Uu tien: sale, ky thuat, cham soc khach hang — nguoi tiep xuc khach truc tiep | | Phong cach | Tu nhien, khong qua "corporate" — nhu ke chuyen cho ban nghe | | Thiet bi | Dien thoai ca nhan (khong can may quay chuyen nghiep) | | Tan suat | 2–4 video/thang/nguoi | | Dong luc | Thuong theo view/engagement, ngay phep, qua tang | #### KOC — Creator tra phi | Tieu chi | Muc chap nhan | |----------|--------------| | Follower | Nano: 1K–10K / Micro: 10K–50K / Mid: 50K–200K | | Engagement rate | >3% (nano), >2% (micro), >1.5% (mid) | | Niche | Phu hop nganh hang (beauty, F&B, lifestyle, tech) | | Content style | Tu nhien, khong "ads qua ro" — storytelling, review, daily vlog | | Demographics keo | 70%+ follower la doi tuong muc tieu (do tuoi, gioi tinh, dia ly) | | Lich su brand deal | Kiem tra — tranh creator da lam voi doi thu truc tiep trong 3 thang | --- ## Cau truc brief chi tiet ### Phan 1 — Tong quan ```markdown # Brief [UGC/EGC/KOC]: [Ten san pham/chien dich] Ngay tao: [YYYY-MM-DD] Deadline giao video: [YYYY-MM-DD] Loai creator: [UGC / EGC / KOC] So luong video can: [X video] Nen tang dang: [TikTok / Reels / YouTube Shorts / Tat ca] ``` ### Phan 2 — Thong tin san pham | Hang muc | Chi tiet | |----------|---------| | Ten san pham / dich vu | [Ten] | | Mo ta 1 cau | [Mo ta ngan] | | USP chinh (1–2 diem) | [Diem khac biet] | | Gia | [Gia ban / Gia khuyen mai] | | Doi tuong khach hang | [Gioi tinh, do tuoi, noi dau] | | Link san pham | [URL hoac thong tin dat hang] | | Hashtag bat buoc | [#TenThuongHieu, #TenChienDich] | ### Phan 3 — Do / Don't | DO — Nen lam | DON'T — Khong lam | |-------------|------------------| | Noi tu nhien, nhu ke chuyen cho ban nghe | Khong doc script cung nhac | | Nhac ten san pham / dich vu ro rang | Khong nhac ten doi thu | | Show ket qua / trai nghiem that | Khong cam ket ket qua "100%", "dam bao" | | Quay doc 9:16, anh sang tot | Khong quay ngang, khong quay toi | | Nhac CTA cuoi video | Khong quen CTA | | Dung am thanh ro, khong on | Khong quay o noi on ao | | [Them theo san pham cu the] | Khong su dung nhac co ban quyen | ### Phan 4 — 3 goc do video (chon 1 hoac quay ca 3) | Goc do | Mo ta | Hook goi y | Phu hop | |--------|-------|-----------|---------| | Goc do 1: [VD: Review that] | Ke lai trai nghiem su dung — truoc/sau | "Minh dung cai nay [X] tuan — ket qua day" | MOFU | | Goc do 2: [VD: Day in my life] | Long ghep san pham vao sinh hoat hang ngay | "1 ngay cua minh — co thu nay khong the thieu" | TOFU | | Goc do 3: [VD: So sanh] | So sanh voi phuong phap cu / san pham khac (khong nhac ten doi thu) | "Truoc minh dung cach nay — gio doi sang cai nay" | MOFU | ### Phan 5 — Cau truc video | Timestamp | Noi dung | Ghi chu | |-----------|---------|--------| | [0–3s] | Hook — gay to mo, giu nguoi xem | Khong gioi thieu ban than | | [3–10s] | Context — van de hoac tinh huong | Lien ket voi noi dau cua doi tuong | | [10–25s] | San pham — show/demo/trai nghiem | Nhac ten san pham, show bao bi/dich vu | | [25–35s] | Ket qua — truoc/sau, cam nhan | Thanh that, khong qua hoa my | | [35–45s] | CTA — khuyen nghi hanh dong | Cu the: "Nhan tin fanpage de tu van" | _(Dieu chinh timestamp theo thoi luong: 15s, 30s, 45s, 60s — tham khao 04-script-video.md)_ ### Phan 6 — Huong dan quay ky thuat | Hang muc | Yeu cau | |----------|---------| | Ti le khung hinh | 9:16 (doc) — bat buoc | | Do phan giai | Toi thieu 1080p | | Anh sang | Anh sang tu nhien hoac ring light — khong nguoc sang | | Am thanh | Phong yen tinh, noi ro rang. Mic cai ao neu co | | Do dai | [15s / 30s / 45s / 60s] — theo brief | | So take | Quay toi thieu 2 take — gui ca 2 de chon | | Canh cam | Close-up san pham + medium shot nguoi dung + B-roll | ### Phan 7 — Format giao nop | Hang muc | Yeu cau | |----------|---------| | Dinh dang file | .mp4 (khong nen, khong filter nang) | | Cach gui | Google Drive / Dropbox — KHONG gui qua Messenger/Zalo (nen chat luong) | | Ten file | [TenCreator]_[GocDo]_[Take1/2]_[YYYYMMDD].mp4 | | Deadline | [YYYY-MM-DD] truoc 18:00 | | Nguoi nhan | [Ten + so dien thoai / email] | | Review | Thuong hieu review trong 48h — phan hoi chinh sua (neu co) trong 24h | --- ## Hop dong quyen su dung noi dung ### Template ngan (cho UGC / KOC)
Ke hoach Fullstack Marketing — master skill tong hop chien luoc, noi dung, trien khai, hieu suat, va timeline. Goi cac skill con de hoan thien output.
Use when the user needs an overall marketing plan for a period — objectives, segments, positioning, channel mix, content direction, budget, timeline, KPIs, and a risk matrix, adapted to US, EU, SEA, or LATAM. Trigger on 'marketing plan', 'marketing strategy for next year', 'go-to-market roadmap', 'plan for Q3', 'we have no marketing plan', 'where should we spend next quarter'. Also use when a founder only says the business needs to grow and has no idea which channel to start with. Not for — one specific campaign, see `02-campaign-brief-global`; working backward from a revenue goal to spend, see `10-reverse-kpi-global`; splitting a budget across channels and months, see `61-budget-planning-global`; taking a brand new product to market, see `59-go-to-market-global`.
Use when the user needs a monthly or weekly content calendar — posting schedule per channel, funnel ratio, content pillars, repurposing matrix, and an owner per slot. Trigger on 'content calendar', 'posting schedule', 'what should we post this month', 'editorial calendar', 'social media plan', 'we post randomly with no plan'. Also use when the user only says the team keeps running out of things to post. Not for — the brief for one specific post, see `36-content-brief-global`; the caption text itself, see `37-social-caption-global`; deciding next period content from last period data, see `40-next-content-plan-global`; a paid campaign timeline, see `02-campaign-brief-global`.
Lich noi dung thang — len lich dang bai da kenh voi ti le pheu, content pillar, repurposing matrix, va scoring tieu chi.
Brief chien dich marketing — 9 phan day du tu Context den Risk, bao gom creative direction, RACI, budget allocation theo phase, va auto-trigger cac skill lien quan.
Use when a specific campaign needs a brief the whole team can execute from — context, objective, audience, core message, creative direction, channels, deliverables, week-by-week timeline, approval gates, and risks. Trigger on 'campaign brief', 'creative brief', 'launch brief', 'brief the team on this campaign', 'we are running a promo next month', 'what is the plan for this campaign'. Also use when the user describes a promotion out loud and asks for something the team can actually run. Not for — the whole period plan, see `00-marketing-plan-global`; the list of design files needed, see `41-campaign-asset-list-global`; assigning work to one person, see `64-team-brief-global`; a new product launch sequence, see `59-go-to-market-global`.
Danh gia hieu suat marketing — audit performance ads va organic, chan doan root cause, de xuat toi uu voi action plan 48h va checklist hang tuan.
Use when marketing numbers look bad and the user needs to know WHY — layered root-cause diagnosis across tracking, delivery, creative, landing page, offer, and audience quality, 5-Whys, regional benchmarks for US, EU, SEA, and LATAM, and a 48-hour action plan. Covers dropshipping ROAS and BE-ROAS. Trigger on 'why is CPA so high', 'my ads are not converting', 'ROAS dropped', 'we are burning budget', 'performance is bad this month', 'diagnose the funnel'. Also use when the user pastes a screenshot of numbers with no question attached. Not for — auditing account configuration and scoring health, see `21-ads-audit-global`; writing a report someone else reads, see `07-marketing-report-global`; turning a raw export into insight, see `13-data-analysis-global`.