11-channel-setup-global
This Claude Code skill provides region-specific marketing channel setup guidance for global businesses, offering localized platform recommendations across US, EU, Southeast Asia, and Latin America markets. Use it when selecting marketing channels, creating platform-specific implementation checklists, integrating marketing tools, or building a multi-channel marketing strategy tailored to your business's geographic audience and their preferred platforms.
git clone --depth 1 https://github.com/minhnv0807/ai-business-skills /tmp/11-channel-setup-global && cp -r /tmp/11-channel-setup-global/skills/en/11-channel-setup-global ~/.claude/skills/11-channel-setup-globalSKILL.md
# Channel Setup A-Z (Global) Setup marketing channels for global businesses — selection, platform-specific checklists, integration guides. Region variants (US/EU/SEA/LATAM) provide localized platform priorities. --- ## For newbies — Read this first If you've never set up marketing channels: 1. **Don't start with all channels.** Pick 2-3 max for the first 90 days. More channels = thinner attention = worse results. 2. **Channel selection depends on your audience, not your preference.** If your customers live on TikTok, Email won't work no matter how much you love Email. 3. **Region matters massively.** WhatsApp dominates LATAM. LINE dominates Thailand. LinkedIn dominates B2B in DE/UK. Don't import US assumptions. 4. **Each channel has 4 setup phases:** Create, Verify, Integrate, Run first 30 days. Skipping phases leads to weak performance later. 5. **Tech stack < Process.** A perfect Meta Pixel doesn't matter if no one is making content. Setup the publishing rhythm first. 6. **Trust takes 30-90 days.** Don't expect ROAS in week 1. Channels need data + content rhythm + audience to mature. 7. **Compliance is per-region.** GDPR (EU), CCPA (US), LGPD (BR), PDPA (TH) — each has rules for tracking, opt-in, and data handling. --- ## Step 0 — Read context + select region variant Before setting up: 1. **Read `.agents/product-marketing-context-global.md`** — get product, audience, region, target channels. 2. **Pick region variant for platform priority list:** - `variants/01-us.md` — North America - `variants/02-eu.md` — Europe (GDPR-aware) - `variants/03-sea.md` — Southeast Asia - `variants/04-latam.md` — Latin America (WhatsApp-first) 3. **See cross-platform comparison:** `references/global-platforms-comparison.md` ### Information gathering Ask user up to 4 questions: 1. **Which channels are you considering?** (Meta / Google / TikTok / LinkedIn / WhatsApp / LINE / Shopee / Mercado Libre / email — you can pick multiple) 2. **Industry, product, target audience?** What you sell, to whom, in which countries? 3. **Existing channels?** List current channels, follower count, status. 4. **90-day goal?** Followers? Leads? Orders? Brand awareness? --- ## Universal channel framework ### Channel selection criteria Score each candidate channel on: | Criterion | Weight | |-----------|--------| | Audience match (does your ICP use it?) | 30% | | Competition vs. opportunity (are gaps available?) | 20% | | Cost-to-acquire / CPM in your region | 15% | | Platform stability / longevity | 10% | | Internal capability (can you produce content?) | 15% | | Integration with rest of stack | 10% | > Score 1-5. Total ≥3.5 = include. <3.5 = skip for now. ### 4-phase setup (universal) | Phase | Duration | Goal | |-------|----------|------| | **1. Create & Setup** | Days 1-2 | Account creation, profile completion | | **2. Verify & Optimize** | Days 3-7 | Verification, tool integration, search optimization | | **3. Connect & Integrate** | Days 7-14 | Cross-channel linking, automation | | **4. First 30 days plan** | Days 1-30 | Content, posting cadence, KPI tracking | --- ## Universal platform setup template For ANY channel, run this template: ### Phase 1: Create & Setup | Step | Detail | Status | |------|--------|--------| | Account creation | Use business email, not personal | [ ] | | Business account upgrade | Switch to business/professional tier | [ ] | | Industry category | Select correctly — affects algorithm | [ ] | | Avatar | Standard size, clear logo, brand-consistent | [ ] | | Username/handle | Match brand across all channels | [ ] | | Bio / About | Clear positioning + CTA | [ ] | | Cover image / banner | Brand visual + offer/CTA | [ ] | | Contact info | Phone, email, hours, address (if local) | [ ] | | Primary CTA | Message / Call / Book / Shop / etc. | [ ] | ### Phase 2: Verify & Optimize | Step | Detail | Status | |------|--------|--------| | Identity verification | Submit docs as required | [ ] | | 2FA enabled | Security baseline | [ ] | | Pixel/tracking installed | Site or app side | [ ] | | Conversion API setup | Server-side (where supported) | [ ] | | Analytics integration | GA4 / native analytics | [ ] | | Auto-reply / DM templates | Welcome + FAQ | [ ] | | Search optimization | Hashtags, keywords, categories | [ ] | | Privacy/legal pages linked | Terms, Privacy Policy, Refund Policy | [ ] | ### Phase 3: Connect & Integrate | Step | Detail | Status | |------|--------|--------| | Cross-platform linking | IG ↔ FB, TikTok ↔ IG, etc. | [ ] | | Ad account linking | Business Manager / Ads Manager setup | [ ] | | CRM integration | Sync leads/customers to CRM | [ ] | | Email/messaging integration | List sync, automation triggers | [ ] | | E-commerce integration | Shop, catalog, product feed | [ ] | | Chatbot setup (if used) | Pre-built flows for FAQ + intent | [ ] | | Team access | Roles: admin / editor / analyst | [ ] | ### Phase 4: First 30 days plan | Week | Volume | Content type | Goal | |------|--------|--------------|------| | 1 | TOFU (top of funnel) | Brand intro, value, behind-scenes | Test format, find voice | | 2 | TOFU + light MOFU | Education, tips, demos | Build engagement, lead capture | | 3 | MOFU + light BOFU | Social proof, case studies, comparisons | Trust + initial conversions | | 4 | Mix 40/30/30 (TOFU/MOFU/BOFU) | Educational + promo balance | Establish recurring sales motion | --- ## Common platforms — neutral overview > Detailed per-region setups in variants. This is universal context. ### Meta (Facebook + Instagram) - Universal: works in all regions, strongest for B2C - Setup: Page → Business Manager → Pixel + CAPI → Ads Manager - Strengths: Massive audience, mature ad tools, Conversion API - Weaknesses: iOS attribution gap (US), GDPR complexity (EU) ### Google (Search + Display + YouTube + Shopping) - Universal: high-intent search ads everywhere - Setup: Google Ads + Merchant Center (e-com) + GA4 - Strengths: Search intent, YouTube reach, Shopping
Ke hoach Fullstack Marketing — master skill tong hop chien luoc, noi dung, trien khai, hieu suat, va timeline. Goi cac skill con de hoan thien output.
Use when the user needs an overall marketing plan for a period — objectives, segments, positioning, channel mix, content direction, budget, timeline, KPIs, and a risk matrix, adapted to US, EU, SEA, or LATAM. Trigger on 'marketing plan', 'marketing strategy for next year', 'go-to-market roadmap', 'plan for Q3', 'we have no marketing plan', 'where should we spend next quarter'. Also use when a founder only says the business needs to grow and has no idea which channel to start with. Not for — one specific campaign, see `02-campaign-brief-global`; working backward from a revenue goal to spend, see `10-reverse-kpi-global`; splitting a budget across channels and months, see `61-budget-planning-global`; taking a brand new product to market, see `59-go-to-market-global`.
Use when the user needs a monthly or weekly content calendar — posting schedule per channel, funnel ratio, content pillars, repurposing matrix, and an owner per slot. Trigger on 'content calendar', 'posting schedule', 'what should we post this month', 'editorial calendar', 'social media plan', 'we post randomly with no plan'. Also use when the user only says the team keeps running out of things to post. Not for — the brief for one specific post, see `36-content-brief-global`; the caption text itself, see `37-social-caption-global`; deciding next period content from last period data, see `40-next-content-plan-global`; a paid campaign timeline, see `02-campaign-brief-global`.
Lich noi dung thang — len lich dang bai da kenh voi ti le pheu, content pillar, repurposing matrix, va scoring tieu chi.
Brief chien dich marketing — 9 phan day du tu Context den Risk, bao gom creative direction, RACI, budget allocation theo phase, va auto-trigger cac skill lien quan.
Use when a specific campaign needs a brief the whole team can execute from — context, objective, audience, core message, creative direction, channels, deliverables, week-by-week timeline, approval gates, and risks. Trigger on 'campaign brief', 'creative brief', 'launch brief', 'brief the team on this campaign', 'we are running a promo next month', 'what is the plan for this campaign'. Also use when the user describes a promotion out loud and asks for something the team can actually run. Not for — the whole period plan, see `00-marketing-plan-global`; the list of design files needed, see `41-campaign-asset-list-global`; assigning work to one person, see `64-team-brief-global`; a new product launch sequence, see `59-go-to-market-global`.
Danh gia hieu suat marketing — audit performance ads va organic, chan doan root cause, de xuat toi uu voi action plan 48h va checklist hang tuan.
Use when marketing numbers look bad and the user needs to know WHY — layered root-cause diagnosis across tracking, delivery, creative, landing page, offer, and audience quality, 5-Whys, regional benchmarks for US, EU, SEA, and LATAM, and a 48-hour action plan. Covers dropshipping ROAS and BE-ROAS. Trigger on 'why is CPA so high', 'my ads are not converting', 'ROAS dropped', 'we are burning budget', 'performance is bad this month', 'diagnose the funnel'. Also use when the user pastes a screenshot of numbers with no question attached. Not for — auditing account configuration and scoring health, see `21-ads-audit-global`; writing a report someone else reads, see `07-marketing-report-global`; turning a raw export into insight, see `13-data-analysis-global`.