20-brief-client-intake

# Brief Client Intake — Form khach hang dien cho agency

> **Vai tro skill:** Nay la "INPUT GATE" cua moi project marketing.
> Khac voi 02-brief-chien-dich (agency soan cho team), 06-brief-ugc-egc (agency soan cho creator), 12-brief-landing-page (agency soan cho dev) — skill 20 nay la **form khach hang dien CHO agency** de cung cap thong tin dau vao.

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### Khi dùng `opa-prd` (OPA KIT) thay thế

Skill này (`20-brief-client-intake`) focus marketing intake cho agency relationship — discovery khách hàng mới của agency. **KHÔNG** dùng cho:

| Tình huống | Use |
|------------|-----|
| Full product PRD (tech SaaS, feature spec) | **`opa-prd --mode=product`** (OPA KIT) — 12 sections, Deep Modules, GTM |
| Course / lesson module PRD | **`opa-prd --mode=lesson`** — Bloom-anchored learning PRD |
| Single creative brief TVC | **`opa-prd --mode=creative`** — 1-page |
| Marketing campaign intake (multi-creative) | **`02-brief-chien-dich`** (this repo) |

`opa-prd` là PRD authoring chuyên sâu cho tech + creative + lesson, plain Vietnamese cho non-tech clients fill. Install OPA KIT: `https://github.com/minhnv0807/opa-kit`.

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## Khi nao dung skill nay?

| Tinh huong | Dung skill 20? |
|-----------|---------------|
| Khach hang moi lien he, can thu thap thong tin truoc khi quote | YES |
| Bat dau project mar moi, can du lieu input chi tiet | YES |
| Re-brief khi khach mo rong scope hoac thay doi muc tieu | YES |
| Onboarding khach retainer dai han | YES |
| Da co du thong tin tu meeting → di thang sang 00-ke-hoach-mkt | NO |

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## Thu thap thong tin truoc khi tao brief

Hoi user (agency/marketing lead) toi da 4 cau:

1. **Khach hang nganh gi?** (Spa, F&B, Healthcare, Education, Fashion, SaaS, Real Estate, ...)
2. **Quy mo khach hang?** (Local 1 chi nhanh / Chuoi / SME / Enterprise)
3. **Loai project?** (Khai truong / Re-launch / Scale / Retainer dai han / 1-shot campaign)
4. **Hinh thuc gui brief?** (Email file .md / In giay hop offline / Google Form / Notion)

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## Co che detect nganh → load variant

Skill nay co **20 variants** trong folder `variants/`. Moi variant la **FULL BRIEF** (11 phan A-K) duoc toi uu hoa cho dac thu nganh do — KHONG phai chi override vai cau.

### Mapping ten file → nganh

| # | File variant | Nganh ap dung |
|---|-------------|---------------|
| **NHOM 1 — LOCAL SERVICE** | | |
| 01 | `01-spa-beauty.md` | Spa, Beauty Salon, Nail, Tham my khong xam lan |
| 02 | `02-fnb-restaurant.md` | Nha hang, Quan cafe, Bakery, Quan an |
| 03 | `03-healthcare-clinic.md` | Phong kham, Nha khoa, Phong kham nhi, Phong kham da khoa |
| 04 | `04-fitness-gym-yoga.md` | Gym, Yoga, Pilates, Boxing, Studio fitness |
| 05 | `05-education-center.md` | Trung tam tieng Anh, Trung tam ky nang, Day nghe, Mam non |
| 06 | `06-wedding-photography.md` | Studio cuoi, Ao cuoi, Chup anh kid/family, To chuc tiec |
| 07 | `07-pet-service.md` | Spa thu cung, Pet shop, Pet hotel, Pet clinic |
| **NHOM 2 — PRODUCT/ECOMMERCE** | | |
| 08 | `08-fashion.md` | Thoi trang nam/nu, Tui xach, Giay dep, Phu kien |
| 09 | `09-cosmetics-skincare.md` | My pham, Skincare, Makeup, Tinh chat |
| 10 | `10-fnb-product.md` | Banh, Do uong dong goi, Dac san, Healthy food |
| 11 | `11-mom-baby.md` | Bim sua, Quan ao tre em, Do choi, Sua bot |
| 12 | `12-home-living.md` | Noi that, Gia dung, Decor, Bep |
| 13 | `13-health-supplement.md` | TPCN, Collagen, Vitamin, Detox, Yen sao |
| **NHOM 3 — B2B/SERVICE ONLINE** | | |
| 14 | `14-saas-software.md` | SaaS, App, Tool online, Platform B2B |
| 15 | `15-agency-consulting.md` | Mar agency, Design agency, Tu van DN, Ke toan |
| 16 | `16-online-course.md` | Khoa hoc online, Coaching, Mentor, Training |
| **NHOM 4 — HIGH-TICKET / LONG SALES CYCLE** | | |
| 17 | `17-real-estate.md` | Du an BDS, Moi gioi BDS, Cho thue van phong |
| 18 | `18-auto-vehicle.md` | O to, Xe may, Phu tung xe, Showroom |
| 19 | `19-travel-resort.md` | Resort, Khach san, Tour, Homestay, Tour du lich |
| 20 | `20-aesthetic-clinic.md` | Tham my vien, Phong kham TM cao cap, Botox/Filler |

### Logic detect

```
1. User noi nganh ro rang (VD: "khach Spa") → Load variant tuong ung
2. User noi mo ho (VD: "khach lam ve dep") → Hoi xac nhan: "Spa truyen thong, Tham my vien cao cap, hay My pham?"
3. User noi nganh chua co variant → Dung template chung trong SKILL.md nay + custom theo y user
4. Khach co nhieu nganh kinh doanh → Tao multiple briefs, moi nganh 1 file
```

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## Cau truc chung 11 phan (A-K) — ap dung cho moi variant

Day la khung suon. Moi variant trong `variants/` se:
- Giu nguyen 11 phan A-K
- Override **noi dung tung phan** cho dac thu nganh
- Them cau hoi/section dac biet ne 1 nganh can (VD: phap ly cho Healthcare, financing cho Auto)

### A. THONG TIN DOANH NGHIEP
Brand basic, founder story, philosophy, cam ket

### B. SAN PHAM & DICH VU
Phan khuc, danh muc, gia, USP, combo/bundle

### C. KHACH HANG MUC TIEU
Demographics, psychographics, behavior, persona

### D. CANH TRANH & VI THE
Doi thu truc tiep, gian tiep, thu cap, dinh vi mong muon

### E. MUC TIEU CHIEN DICH
Ngay launch, KPI cu the, KPI dai han

### F. NGAN SACH & TIMELINE
Tong ngan sach, phan bo, timeline tong

### G. NGUON LUC HIEN CO
Team in-house, co so vat chat, EGC readiness

### H. TAI SAN SO HIEN CO
Cac kenh dang co, website, database khach

### I. YEU CAU SANG TAO
Tone, brand inspiration, do/don't, rang buoc phap ly

### J. DELIVERABLES MONG MUON
Strategy, creative, vanh hanh, bao cao

### K. THONG TIN BO SUNG
Tai lieu dinh kem, cau hoi, thong tin them

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## Cach skill chay

### Buoc 1 — Detect nganh
Tu input cua user, xac dinh nganh va load variant tuong ung.

### Buoc 2 — Tao file output
- Ten file: `brief-client-intake-[ten-khach-hoac-nganh]-[YYYYMMDD].md`
- Vi du: `brief-client-intake-spa-luna-20260428.md`
- Luu vao thu muc lam viec hien tai

### Buoc 3 — Render full brief
Render toan bo noi dung variant + customize them theo thong tin user da cung cap.

### Buoc 4 — Huong dan gui khach
Cuoi file co Next Steps:
- Hinh thuc gu