23-personal-brand-strategy
# 23-personal-brand-strategy This Claude Code skill creates a comprehensive 12-month personal brand strategy for founders, coaches, and creators. It guides users through niche selection, positioning statements, three-act story arcs, four content pillars, a five-level authority ladder, and quarterly growth plans. Use this skill when users request personal brand strategy development, niche selection guidance, positioning advice, content pillar frameworks, story arc creation, or founder/coach/creator positioning plans.
git clone --depth 1 https://github.com/minhnv0807/ai-business-skills /tmp/23-personal-brand-strategy && cp -r /tmp/23-personal-brand-strategy/modules/personal-branding/vi/23-personal-brand-strategy ~/.claude/skills/23-personal-brand-strategySKILL.md
# Personal Brand Strategy (12-Month Plan)
> "Thuong hieu ca nhan khong phai ve ban NGHI ban la ai — ma la ve nguoi khac NHAN RA ban la ai khi ban khong co mat."
>
> Skill nay tao chien luoc 12 thang day du: chon niche, dinh vi, story arc, content pillars, authority ladder, va growth plan theo tung quy. Doc context file tu skill 22 truoc khi bat dau.
---
## Cho nguoi moi (Newbie section)
### Skill nay danh cho ai?
| Doi tuong | Vi du cu the |
|-----------|-------------|
| Founder / CEO | Muon ke hoach 12 thang xay thuong hieu ca nhan song song cong ty |
| Coach / Consultant | Muon lo trinh tu "chua ai biet" → "expert duoc moi noi" |
| Creator / KOL | Muon tang follower co chien luoc, khong phai dang dai |
### Skill nay KHONG danh cho ai?
- **Marketing san pham doanh nghiep** → Dung skill `00-ke-hoach-mkt` thay the
- **Agency lam cho khach hang** → Dung `20-brief-client-intake`
- **Chua co context ca nhan** → Chay skill `22-personal-brand-context` truoc
### Truoc khi go command
**Bat buoc:** Phai co file `.agents/personal-brand-context.md` — chay skill 22 truoc.
File nay chua niche, audience, north star, brand voice — skill 23 doc de khong hoi lai.
### Khi gap loi — troubleshooting
1. **"Khong tim thay context file"** → Chay `skill 22-personal-brand-context` truoc
2. **"Niche qua rong"** → Thu hep bang 3x3 grid (xem phan Niche Selection)
3. **"Khong biet viet story arc"** → Dung 3 prompts fill-in o phan Story Arc
4. **"12 thang dai qua, khong biet bat dau"** → Tap trung Q1 truoc, review moi quy
---
## Buoc 0: Doc context (skill 22)
Kiem tra co file `.agents/personal-brand-context.md` khong:
- **Co** → Doc toan bo, extract 4 thong tin chinh:
1. **Niche** — linh vuc chuyen mon da chon
2. **Audience** — doi tuong muc tieu ca nhan
3. **North Star** — muc tieu 12 thang
4. **Monetization goal** — cach kiem tien tu brand
- **Khong co** → De nghi user chay skill `22-personal-brand-context` truoc.
Neu user muon tiep tuc, hoi 3 cau toi thieu:
1. Ban lam gi va gioi gi nhat?
2. Ban muon nguoi khac biet den ban vi dieu gi?
3. Muc tieu 12 thang toi la gi?
---
## Niche Selection Framework
### Ikigai ca nhan — 4 vung giao
```
Passion (Ban thich gi?)
|
Skill ------+------ Demand
(Ban gioi gi?) (Thi truong can gi?)
|
Uniqueness
(Ban khac gi doi thu?)
```
**Niche tot = giao diem cua 4 vung.** Thieu 1 vung → niche yeu.
### 3x3 Grid — Chon niche tu 9 ung vien
**Buoc 1:** Liet ke 3 passion + 3 skill
| | Skill 1: [___] | Skill 2: [___] | Skill 3: [___] |
|---|---|---|---|
| Passion 1: [___] | Niche A | Niche B | Niche C |
| Passion 2: [___] | Niche D | Niche E | Niche F |
| Passion 3: [___] | Niche G | Niche H | Niche I |
**Buoc 2:** Cham diem tung niche
| Niche | Demand (1-5) | Uniqueness (1-5) | Tong |
|-------|-------------|------------------|------|
| A | ? | ? | ? |
| B | ? | ? | ? |
| ... | ... | ... | ... |
**Buoc 3:** Chon top 1-2 niche co tong cao nhat (toi thieu 6/10).
### VN context
> "Niche phai du lon de co audience, du nho de ban la expert."
| Niche vi du (VN 2025-2026) | Demand | Ghi chu |
|----------------------------|--------|---------|
| AI ung dung cho SME | 5 | Hot nhat, nhung canh tranh cao |
| Marketing cho phong kham | 4 | Niche nho, it doi thu, gia cao |
| Tai chinh ca nhan Gen Z | 5 | Audience lon, nhieu format |
| Coaching ban hang B2B | 3 | Niche hep nhung san sang tra gia cao |
| Content strategy cho SaaS VN | 3 | Moi noi, it nguoi lam |
| Day tieng Anh giao tiep | 4 | Luon co nhu cau, canh tranh |
| Xay dung doi nhom startup | 3 | Founder audience, monetize tot |
| E-commerce cross-border | 4 | Xu huong 2025, nhieu nguoi can |
| Suc khoe tinh than workplace | 4 | Tang manh hau COVID |
| Personal finance cho freelancer | 3 | Niche nho, loyalty cao |
---
## Positioning Statement
### Formula
```
"Toi giup [AUDIENCE] dat [OUTCOME] thong qua [UNIQUE METHOD] trong [TIMELINE]."
```
### 3 vi du thuc te VN
**Founder:**
> "Toi giup founder startup Viet dat 1000 nguoi theo doi LinkedIn trong 90 ngay
> thong qua phuong phap 'Build in Public' co he thong."
**Coach:**
> "Toi giup quan ly cap trung tang 30% hieu suat doi nhom trong 6 thang
> thong qua mo hinh coaching 1-1 ket hop workshop noi bo."
**Creator:**
> "Toi giup nguoi di lam Gen Z hieu tai chinh ca nhan trong 30 ngay
> thong qua series video ngan giai thich bang vi du doi thuong."
### Kiem tra positioning — 4 cau hoi
| Cau hoi | Phai tra loi duoc |
|---------|-------------------|
| **Ai?** | Audience cu the (khong phai "moi nguoi") |
| **Van de gi?** | Pain point / mong muon ro rang |
| **Cach nao?** | Phuong phap / approach doc dao cua ban |
| **Khac gi?** | Diem khac biet so voi 3-5 nguoi cung lam |
Neu chua tra loi du 4 cau → chua san sang dinh vi. Quay lai Niche Selection.
---
## Story Arc 3 Chuong
> Story arc la cot truyen thuong hieu ca nhan — khong phai tieu su, ma la HANH TRINH. Nguoi ta nho cau chuyen, khong nho danh sach thanh tich.
### Hero's Journey — Adapt cho VN
```
Chuong 1: NGUON GOC Chuong 2: KHUC QUANH Chuong 3: HIEN TAI
(Vi sao ban bat dau?) → (Dieu gi thay doi ban?) → (Ban dang lam gi?)
- Pain point ca nhan - Khoảnh khắc "aha" - Su menh hien tai
- Boi canh gia dinh/xa hoi - That bai lon nhat - Giup ai, bang cach nao
- Dong luc goc - Bai hoc cot loi - Tam nhin tuong lai
```
### 3 prompts giup ban viet story arc
**Prompt 1 — Nguon goc:**
> "Truoc khi lam [linh vuc hien tai], toi tung [cong viec/tinh huong cu].
> Dieu khien toi bat dau la [su kien/cam xuc cu the]."
**Prompt 2 — Khuc quanh:**
> "Buoc ngoat lon nhat la khi [su kien cu the].
> Toi nhan ra [bai hoc], va tu do toi quyet dinh [hanh dong]."
**Prompt 3 — Hien tai:**
> "Hom nay toi giup [audience cu the] bang cach [phuong phap].
> Dieu toi tin nhat la [triet ly cot loi]."
### Luu y quan trong
- Story arc **PHAI chan thuc** — khong bua dat, khong phu phep
- Khong caKe hoach Fullstack Marketing — master skill tong hop chien luoc, noi dung, trien khai, hieu suat, va timeline. Goi cac skill con de hoan thien output.
Use when the user needs an overall marketing plan for a period — objectives, segments, positioning, channel mix, content direction, budget, timeline, KPIs, and a risk matrix, adapted to US, EU, SEA, or LATAM. Trigger on 'marketing plan', 'marketing strategy for next year', 'go-to-market roadmap', 'plan for Q3', 'we have no marketing plan', 'where should we spend next quarter'. Also use when a founder only says the business needs to grow and has no idea which channel to start with. Not for — one specific campaign, see `02-campaign-brief-global`; working backward from a revenue goal to spend, see `10-reverse-kpi-global`; splitting a budget across channels and months, see `61-budget-planning-global`; taking a brand new product to market, see `59-go-to-market-global`.
Use when the user needs a monthly or weekly content calendar — posting schedule per channel, funnel ratio, content pillars, repurposing matrix, and an owner per slot. Trigger on 'content calendar', 'posting schedule', 'what should we post this month', 'editorial calendar', 'social media plan', 'we post randomly with no plan'. Also use when the user only says the team keeps running out of things to post. Not for — the brief for one specific post, see `36-content-brief-global`; the caption text itself, see `37-social-caption-global`; deciding next period content from last period data, see `40-next-content-plan-global`; a paid campaign timeline, see `02-campaign-brief-global`.
Lich noi dung thang — len lich dang bai da kenh voi ti le pheu, content pillar, repurposing matrix, va scoring tieu chi.
Brief chien dich marketing — 9 phan day du tu Context den Risk, bao gom creative direction, RACI, budget allocation theo phase, va auto-trigger cac skill lien quan.
Use when a specific campaign needs a brief the whole team can execute from — context, objective, audience, core message, creative direction, channels, deliverables, week-by-week timeline, approval gates, and risks. Trigger on 'campaign brief', 'creative brief', 'launch brief', 'brief the team on this campaign', 'we are running a promo next month', 'what is the plan for this campaign'. Also use when the user describes a promotion out loud and asks for something the team can actually run. Not for — the whole period plan, see `00-marketing-plan-global`; the list of design files needed, see `41-campaign-asset-list-global`; assigning work to one person, see `64-team-brief-global`; a new product launch sequence, see `59-go-to-market-global`.
Danh gia hieu suat marketing — audit performance ads va organic, chan doan root cause, de xuat toi uu voi action plan 48h va checklist hang tuan.
Use when marketing numbers look bad and the user needs to know WHY — layered root-cause diagnosis across tracking, delivery, creative, landing page, offer, and audience quality, 5-Whys, regional benchmarks for US, EU, SEA, and LATAM, and a 48-hour action plan. Covers dropshipping ROAS and BE-ROAS. Trigger on 'why is CPA so high', 'my ads are not converting', 'ROAS dropped', 'we are burning budget', 'performance is bad this month', 'diagnose the funnel'. Also use when the user pastes a screenshot of numbers with no question attached. Not for — auditing account configuration and scoring health, see `21-ads-audit-global`; writing a report someone else reads, see `07-marketing-report-global`; turning a raw export into insight, see `13-data-analysis-global`.