29-xuat-khau-b2b
This Claude Code skill generates B2B export marketing strategies and materials for Vietnamese businesses entering international markets. Use it to develop exporter company profiles, create foreign market expansion plans, write pitch decks and international outreach emails, and prepare for trade shows. The skill gathers product specifications, target market information, and buyer personas, then produces market research, positioning documents, and sales materials tailored to specific countries and buyer types.
git clone --depth 1 https://github.com/minhnv0807/ai-business-skills /tmp/29-xuat-khau-b2b && cp -r /tmp/29-xuat-khau-b2b/skills/vi/29-xuat-khau-b2b ~/.claude/skills/29-xuat-khau-b2bSKILL.md
# Xuat Khau B2B — Export Marketing Intelligence > **Dung khi:** Doanh nghiep VN muon mo rong sang thi truong nuoc ngoai, tim buyer quoc te, tham du hoi cho xuat khau, hoac can tai lieu marketing bang tieng Anh. --- ## Buoc 0: Kiem tra context file Doc file sau neu ton tai: - `.agents/product-marketing-context.md` — lay thong tin san pham, USP, gia tri khac biet - `.agents/export-context.md` — lay thong tin thi truong muc tieu, buyer persona quoc te (neu da tao) Neu chua co `export-context.md` → chay **Module 1** truoc. --- ## Thu thap thong tin Hoi toi da 4 cau truoc khi bat dau: 1. **San pham xuat khau la gi?** Ten san pham, ma HS code (neu biet), chung nhan san co (GlobalGAP, ASC, BRC, FDA, Halal...) 2. **Thi truong muc tieu?** Quoc gia cu the (TQ, My, EU, Nhat, Han...) hay con dang tim hieu? 3. **Da co kinh nghiem xuat khau chua?** Lan dau hay da xuat, gap kho khan gi? 4. **Can lam gi ngay?** Ho so cong ty / Email chao hang / Ke hoach hoi cho / Nghien cuu thi truong / Chien luoc gia? --- ## Module 1: Export Context — Hieu biet thi truong xuat khau > Chay 1 lan, luu vao `.agents/export-context.md` ### Thong tin can thu thap ```markdown # Export Context — [Ten Cong Ty] ## San pham xuat khau - Ten san pham: [VD: Tom the chan trang dong lanh / Frozen Whiteleg Shrimp] - HS Code: [VD: 0306.17] - Specification: [Size, dang che bien, quy cach dong goi] - Chung nhan san co: [GlobalGAP / ASC / BAP / BRC / FDA / Halal / Kosher] - Cong suat: [X tan/thang hoac X container/thang] - MOQ (minimum order): [X tan / X container 20ft] - Lead time: [X tuan ke tu dat hang] ## Nha may & nang luc - Ten nha may: [Ten] - Dia chi: [Tinh/TP] - Chung nhan nha may: [HACCP / ISO 22000 / BRC / EU approved / FDA registered] - Nam thanh lap: [YYYY] - Cong suat che bien: [X tan nguyen lieu/ngay] - So luong nhan vien: [X nguoi] ## Thi truong muc tieu - Thi truong uu tien 1: [VD: Trung Quoc — kenh hien dang nhap manh] - Thi truong uu tien 2: [VD: EU — gia cao, can chung nhan] - Thi truong uu tien 3: [VD: My — thue chong ban pha gia can theo doi] - Thi truong tranh (vi sao): [VD: Nga — thanh toan rui ro] ## Buyer persona quoc te - Loai buyer uu tien: [Nha nhap khau / Sieu thi / Nha phan phoi / Che bien] - Quy mo giao dich mong muon: [X container/don hang] - Nen tang tim buyer: [Alibaba / SeaFood Expo / Hoi cho / Moi gioi] ## Gia canh tranh - Gia ban hien tai (FOB): [USD/kg] theo size - Doi thu chinh: Ecuador / An Do / Indonesia / Thai Lan - Loi the canh tranh cua minh: [VD: chat luong on dinh, giao hang dung han, co chung nhan EU] - Diem yeu can cai thien: [VD: gia cao hon Ecuador 15–20%] ## Kinh nghiem xuat khau - Da xuat sang: [Danh sach quoc gia] - Khach hang tiem nang hien co: [Ten / quoc gia neu duoc] - Vuong mac lon nhat: [VD: khong biet tim buyer o dau / gia cao / khong co chung nhan] ``` --- ## Module 2: Company Profile — Ho so cong ty bang tieng Anh > Output: File PDF-ready, 1–2 trang, gui cho buyer nuoc ngoai ### Cau truc ```markdown # [COMPANY NAME] ### Your Trusted Vietnamese [Product] Supplier --- ## Who We Are [2–3 cau: nam thanh lap, vi tri, chuyen mon, quy mo — viet theo gio doc cua buyer] **Quick Facts** | | | |---|---| | Founded | [YYYY] | | Location | [Province], Vietnam | | Processing capacity | [X MT/day] | | Employees | [X] | | Export markets | [Danh sach quoc gia] | | Certifications | [HACCP / ASC / GlobalGAP / BRC...] | --- ## Our Products [Ten san pham, specification, size range, dang che bien] | Product | Specification | Size | Packaging | |---------|--------------|------|-----------| | [VD: Frozen HOSO Shrimp] | IQF / Block | [Size range] | [VD: 10kg master carton] | | | | | | --- ## Why Choose Us **[USP 1 — cu the, co so lieu]** VD: "Consistent quality — less than 0.5% rejection rate across 200+ shipments" **[USP 2 — loi the canh tranh ro rang]** VD: "Vertically integrated — own hatchery + farm + processing = full traceability" **[USP 3 — dich vu/do tin cay]** VD: "On-time delivery: 98.5% of orders shipped within agreed lead time" --- ## Certifications [Logo/Ten chung nhan — ASC, GlobalGAP, HACCP, BRC, FDA, Halal, v.v.] --- ## Contact **[Ten nguoi phu trach export]** Export Manager | [Ten cong ty] 📧 [email] 📱 [WhatsApp/WeChat] 🌐 [website] ``` --- ## Module 3: Email Chao Hang Quoc Te > Output: 3 bien the email (Cold / Warm / Follow-up), viet san bang tieng Anh ### Email 1 — Cold Outreach (lan dau lien he) ``` Subject: [Product] Supplier from Vietnam — [1 diem noi bat nhat] VD: "Frozen Whiteleg Shrimp Supplier — ASC Certified, FOB Ho Chi Minh" --- Dear [Name / Buying Team], My name is [Ten], Export Manager at [Cong ty] — a Vietnam-based seafood processor specializing in [san pham chinh] since [nam]. **Why I'm reaching out:** We supply [product] to buyers in [danh sach quoc gia hien tai] and are actively seeking partners in [thi truong muc tieu]. **Quick overview:** - Products: [San pham, size range] - Certifications: [Chung nhan] - Capacity: [X MT/month available] - Lead time: [X weeks] - FOB price range: USD [X–X]/kg (subject to spec & volume) I'd love to send our full product catalog and price list. Would a 15-minute call this week work for you? Best regards, [Ten] | [Chuc vu] [Email] | [WhatsApp: +84...] [Website] ``` ### Email 2 — Warm (da gap o hoi cho / da quen biet) ``` Subject: Great meeting you at [Ten hoi cho] — [San pham] samples ready --- Dear [Name], It was great connecting at [Ten hoi cho / su kien] last [thang]. As promised, I'm following up with: ✅ Product catalog attached ✅ Current price list (valid until [ngay]) ✅ Lab test results for [san pham] **Next step I suggest:** We send you a sample shipment (~[X] kg) so your team can evaluate quality firsthand. Shipping cost on us for first sample. Let me know your preferred delivery address and I'll arrange it this week. Best, [Ten] ``` ### Email 3 — Follow-up (sau 7–10 ngay chua phan hoi) ``` Subject: Re: [Product] from Vietnam — just checking in --- Hi [Name],
Ke hoach Fullstack Marketing — master skill tong hop chien luoc, noi dung, trien khai, hieu suat, va timeline. Goi cac skill con de hoan thien output.
Use when the user needs an overall marketing plan for a period — objectives, segments, positioning, channel mix, content direction, budget, timeline, KPIs, and a risk matrix, adapted to US, EU, SEA, or LATAM. Trigger on 'marketing plan', 'marketing strategy for next year', 'go-to-market roadmap', 'plan for Q3', 'we have no marketing plan', 'where should we spend next quarter'. Also use when a founder only says the business needs to grow and has no idea which channel to start with. Not for — one specific campaign, see `02-campaign-brief-global`; working backward from a revenue goal to spend, see `10-reverse-kpi-global`; splitting a budget across channels and months, see `61-budget-planning-global`; taking a brand new product to market, see `59-go-to-market-global`.
Use when the user needs a monthly or weekly content calendar — posting schedule per channel, funnel ratio, content pillars, repurposing matrix, and an owner per slot. Trigger on 'content calendar', 'posting schedule', 'what should we post this month', 'editorial calendar', 'social media plan', 'we post randomly with no plan'. Also use when the user only says the team keeps running out of things to post. Not for — the brief for one specific post, see `36-content-brief-global`; the caption text itself, see `37-social-caption-global`; deciding next period content from last period data, see `40-next-content-plan-global`; a paid campaign timeline, see `02-campaign-brief-global`.
Lich noi dung thang — len lich dang bai da kenh voi ti le pheu, content pillar, repurposing matrix, va scoring tieu chi.
Brief chien dich marketing — 9 phan day du tu Context den Risk, bao gom creative direction, RACI, budget allocation theo phase, va auto-trigger cac skill lien quan.
Use when a specific campaign needs a brief the whole team can execute from — context, objective, audience, core message, creative direction, channels, deliverables, week-by-week timeline, approval gates, and risks. Trigger on 'campaign brief', 'creative brief', 'launch brief', 'brief the team on this campaign', 'we are running a promo next month', 'what is the plan for this campaign'. Also use when the user describes a promotion out loud and asks for something the team can actually run. Not for — the whole period plan, see `00-marketing-plan-global`; the list of design files needed, see `41-campaign-asset-list-global`; assigning work to one person, see `64-team-brief-global`; a new product launch sequence, see `59-go-to-market-global`.
Danh gia hieu suat marketing — audit performance ads va organic, chan doan root cause, de xuat toi uu voi action plan 48h va checklist hang tuan.
Use when marketing numbers look bad and the user needs to know WHY — layered root-cause diagnosis across tracking, delivery, creative, landing page, offer, and audience quality, 5-Whys, regional benchmarks for US, EU, SEA, and LATAM, and a 48-hour action plan. Covers dropshipping ROAS and BE-ROAS. Trigger on 'why is CPA so high', 'my ads are not converting', 'ROAS dropped', 'we are burning budget', 'performance is bad this month', 'diagnose the funnel'. Also use when the user pastes a screenshot of numbers with no question attached. Not for — auditing account configuration and scoring health, see `21-ads-audit-global`; writing a report someone else reads, see `07-marketing-report-global`; turning a raw export into insight, see `13-data-analysis-global`.