29-xuat-khau-b2b

# Xuat Khau B2B — Export Marketing Intelligence

> **Dung khi:** Doanh nghiep VN muon mo rong sang thi truong nuoc ngoai, tim buyer quoc te, tham du hoi cho xuat khau, hoac can tai lieu marketing bang tieng Anh.

---

## Buoc 0: Kiem tra context file

Doc file sau neu ton tai:

- `.agents/product-marketing-context.md` — lay thong tin san pham, USP, gia tri khac biet
- `.agents/export-context.md` — lay thong tin thi truong muc tieu, buyer persona quoc te (neu da tao)

Neu chua co `export-context.md` → chay **Module 1** truoc.

---

## Thu thap thong tin

Hoi toi da 4 cau truoc khi bat dau:

1. **San pham xuat khau la gi?** Ten san pham, ma HS code (neu biet), chung nhan san co (GlobalGAP, ASC, BRC, FDA, Halal...)
2. **Thi truong muc tieu?** Quoc gia cu the (TQ, My, EU, Nhat, Han...) hay con dang tim hieu?
3. **Da co kinh nghiem xuat khau chua?** Lan dau hay da xuat, gap kho khan gi?
4. **Can lam gi ngay?** Ho so cong ty / Email chao hang / Ke hoach hoi cho / Nghien cuu thi truong / Chien luoc gia?

---

## Module 1: Export Context — Hieu biet thi truong xuat khau

> Chay 1 lan, luu vao `.agents/export-context.md`

### Thong tin can thu thap

```markdown
# Export Context — [Ten Cong Ty]

## San pham xuat khau
- Ten san pham: [VD: Tom the chan trang dong lanh / Frozen Whiteleg Shrimp]
- HS Code: [VD: 0306.17]
- Specification: [Size, dang che bien, quy cach dong goi]
- Chung nhan san co: [GlobalGAP / ASC / BAP / BRC / FDA / Halal / Kosher]
- Cong suat: [X tan/thang hoac X container/thang]
- MOQ (minimum order): [X tan / X container 20ft]
- Lead time: [X tuan ke tu dat hang]

## Nha may & nang luc
- Ten nha may: [Ten]
- Dia chi: [Tinh/TP]
- Chung nhan nha may: [HACCP / ISO 22000 / BRC / EU approved / FDA registered]
- Nam thanh lap: [YYYY]
- Cong suat che bien: [X tan nguyen lieu/ngay]
- So luong nhan vien: [X nguoi]

## Thi truong muc tieu
- Thi truong uu tien 1: [VD: Trung Quoc — kenh hien dang nhap manh]
- Thi truong uu tien 2: [VD: EU — gia cao, can chung nhan]
- Thi truong uu tien 3: [VD: My — thue chong ban pha gia can theo doi]
- Thi truong tranh (vi sao): [VD: Nga — thanh toan rui ro]

## Buyer persona quoc te
- Loai buyer uu tien: [Nha nhap khau / Sieu thi / Nha phan phoi / Che bien]
- Quy mo giao dich mong muon: [X container/don hang]
- Nen tang tim buyer: [Alibaba / SeaFood Expo / Hoi cho / Moi gioi]

## Gia canh tranh
- Gia ban hien tai (FOB): [USD/kg] theo size
- Doi thu chinh: Ecuador / An Do / Indonesia / Thai Lan
- Loi the canh tranh cua minh: [VD: chat luong on dinh, giao hang dung han, co chung nhan EU]
- Diem yeu can cai thien: [VD: gia cao hon Ecuador 15–20%]

## Kinh nghiem xuat khau
- Da xuat sang: [Danh sach quoc gia]
- Khach hang tiem nang hien co: [Ten / quoc gia neu duoc]
- Vuong mac lon nhat: [VD: khong biet tim buyer o dau / gia cao / khong co chung nhan]
```

---

## Module 2: Company Profile — Ho so cong ty bang tieng Anh

> Output: File PDF-ready, 1–2 trang, gui cho buyer nuoc ngoai

### Cau truc

```markdown
# [COMPANY NAME]
### Your Trusted Vietnamese [Product] Supplier

---

## Who We Are
[2–3 cau: nam thanh lap, vi tri, chuyen mon, quy mo — viet theo gio doc cua buyer]

**Quick Facts**
| | |
|---|---|
| Founded | [YYYY] |
| Location | [Province], Vietnam |
| Processing capacity | [X MT/day] |
| Employees | [X] |
| Export markets | [Danh sach quoc gia] |
| Certifications | [HACCP / ASC / GlobalGAP / BRC...] |

---

## Our Products
[Ten san pham, specification, size range, dang che bien]

| Product | Specification | Size | Packaging |
|---------|--------------|------|-----------|
| [VD: Frozen HOSO Shrimp] | IQF / Block | [Size range] | [VD: 10kg master carton] |
| | | | |

---

## Why Choose Us

**[USP 1 — cu the, co so lieu]**
VD: "Consistent quality — less than 0.5% rejection rate across 200+ shipments"

**[USP 2 — loi the canh tranh ro rang]**
VD: "Vertically integrated — own hatchery + farm + processing = full traceability"

**[USP 3 — dich vu/do tin cay]**
VD: "On-time delivery: 98.5% of orders shipped within agreed lead time"

---

## Certifications
[Logo/Ten chung nhan — ASC, GlobalGAP, HACCP, BRC, FDA, Halal, v.v.]

---

## Contact
**[Ten nguoi phu trach export]**
Export Manager | [Ten cong ty]
📧 [email]  📱 [WhatsApp/WeChat]  🌐 [website]
```

---

## Module 3: Email Chao Hang Quoc Te

> Output: 3 bien the email (Cold / Warm / Follow-up), viet san bang tieng Anh

### Email 1 — Cold Outreach (lan dau lien he)

```
Subject: [Product] Supplier from Vietnam — [1 diem noi bat nhat]
VD: "Frozen Whiteleg Shrimp Supplier — ASC Certified, FOB Ho Chi Minh"

---

Dear [Name / Buying Team],

My name is [Ten], Export Manager at [Cong ty] — a Vietnam-based seafood processor 
specializing in [san pham chinh] since [nam].

**Why I'm reaching out:**
We supply [product] to buyers in [danh sach quoc gia hien tai] and are actively 
seeking partners in [thi truong muc tieu].

**Quick overview:**
- Products: [San pham, size range]
- Certifications: [Chung nhan]
- Capacity: [X MT/month available]
- Lead time: [X weeks]
- FOB price range: USD [X–X]/kg (subject to spec & volume)

I'd love to send our full product catalog and price list.
Would a 15-minute call this week work for you?

Best regards,
[Ten] | [Chuc vu]
[Email] | [WhatsApp: +84...]
[Website]
```

### Email 2 — Warm (da gap o hoi cho / da quen biet)

```
Subject: Great meeting you at [Ten hoi cho] — [San pham] samples ready

---

Dear [Name],

It was great connecting at [Ten hoi cho / su kien] last [thang].

As promised, I'm following up with:
✅ Product catalog attached
✅ Current price list (valid until [ngay])
✅ Lab test results for [san pham]

**Next step I suggest:**
We send you a sample shipment (~[X] kg) so your team can evaluate quality firsthand.
Shipping cost on us for first sample.

Let me know your preferred delivery address and I'll arrange it this week.

Best,
[Ten]
```

### Email 3 — Follow-up (sau 7–10 ngay chua phan hoi)

```
Subject: Re: [Product] from Vietnam — just checking in

---

Hi [Name],