33-b2b-lead-gen-global
Use when the user needs B2B pipeline work — ICP and account lists, prospecting, cold email and LinkedIn outbound sequences, lead scoring, MQL to SQL handoff, sales decks, objection handling, demo scripts, CRM pipeline hygiene, and RevOps reporting. Trigger on 'find leads', 'prospect list', 'cold email sequence', 'outbound campaign', 'lead scoring model', 'our pipeline is empty', 'sales deck for enterprise buyers'. Also use when the user has a strong product and no route to the companies that need it. Not for — consumer lifecycle email, see `14-email-marketing-global`; the offer being sold, see `31-offer-design-global`; positioning against rivals, see `58-positioning-global`; inbound content, see `36-content-brief-global`.
git clone --depth 1 https://github.com/minhnv0807/ai-business-skills /tmp/33-b2b-lead-gen-global && cp -r /tmp/33-b2b-lead-gen-global/skills/en/33-b2b-lead-gen-global ~/.claude/skills/33-b2b-lead-gen-globalSKILL.md
# B2B Lead Gen (Global) This skill connects marketing to sales: define ICP, find accounts and contacts, score leads, write outreach, create sales assets, and set MQL/SQL handoff. The goal is qualified pipeline, not a large email list. ## Information gathering Read `.agents/product-marketing-context-global.md` if available. Ask up to 4 questions: ICP, deal size/ACV, target market/region, and current outbound channels. Use CRM exports or existing lists as baseline when available. For deeper guidance, read `references/b2b-lead-gen-playbook.md`. ## Pick the mode | User needs | Mode | |------------|------| | "Find prospects" | Prospecting | | "Write outreach emails" | Cold outreach | | "Score leads" | Lead scoring | | "Handoff to sales" | RevOps handoff | | "Build a sales deck / objections" | Sales enablement | ## Workflow ### 1. Define ICP Clarify: - Firmographic: industry, size, revenue, region. - Trigger: funding, hiring, expansion, tool usage, regulation, churn signal. - Pain: problem with budget behind it. - Exclusion: who should not be targeted. ### 2. Map lead sources | Source | Best for | |--------|----------| | LinkedIn/Sales Nav | B2B role/title targeting | | Apollo/Clay/ZoomInfo | Account and contact data | | Google Maps/local directories | Local SMB | | GitHub/job posts | Devtool/SaaS intent | | G2/Capterra/review sites | Competitor/category demand | | Website visitors/forms | Warm intent | ### 3. Score and prioritize Use 100 points: | Group | Points | |-------|--------| | ICP fit | 35 | | Intent trigger | 25 | | Pain/proof | 15 | | Contact quality | 15 | | Timing | 10 | Only push to outreach when score is at least 60/100. ### 4. Write outbound sequence Default 4-touch sequence: 1. Email 1: pain + relevance + soft CTA. 2. Email 2: proof/case + short question. 3. Email 3: value asset or mini-audit. 4. Breakup: permission to close the loop. Avoid spam, exaggerated claims, and fake personalization. ### 5. Create sales enablement For high-potential accounts, create: - Persona-specific one-pager. - Objection handling sheet. - Demo talk track. - Simple ROI calculator. - Proposal outline. ### 6. Handoff to sales/CRM Every lead should have: - Source, score, trigger, pain, suggested opener. - Owner, next step, follow-up SLA. - Status: New, Working, Meeting Booked, SQL, Opportunity, Closed. ## Output template ```markdown # B2B Lead Gen Plan — [Brand] ## 1. ICP | Segment | Fit criteria | Pain | Exclusion | ## 2. Lead sources | Source | Query/filter | Data needed | Owner | ## 3. Scoring model | Signal | Points | Why it matters | ## 4. Prospect table | Account | Contact | Trigger | Score | Suggested opener | Next step | ## 5. Outreach sequence ### Email 1 Subject: Body: ### Follow-ups ## 6. Sales enablement assets | Asset | Persona | Purpose | Draft notes | ## 7. CRM handoff | Stage | Entry criteria | Owner | SLA | ``` ## Related skills - `09-customer-insight-global`: persona, pain, JTBD. - `31-offer-design-global`: B2B/high-ticket offer. - `14-email-marketing-global`: nurture after capture. - `08-competitor-research-global`: competitor triggers and alternative positioning. ## Quality checklist - Lead list includes reasons to buy, not just emails. - Exclusion criteria are explicit. - Outreach has real relevance, not fake merge-field personalization. - Compliance: opt-out, no unlawful scraping or spam. - Sales handoff has owner and SLA. - Output has a clear 48-hour next action.
Ke hoach Fullstack Marketing — master skill tong hop chien luoc, noi dung, trien khai, hieu suat, va timeline. Goi cac skill con de hoan thien output.
Use when the user needs an overall marketing plan for a period — objectives, segments, positioning, channel mix, content direction, budget, timeline, KPIs, and a risk matrix, adapted to US, EU, SEA, or LATAM. Trigger on 'marketing plan', 'marketing strategy for next year', 'go-to-market roadmap', 'plan for Q3', 'we have no marketing plan', 'where should we spend next quarter'. Also use when a founder only says the business needs to grow and has no idea which channel to start with. Not for — one specific campaign, see `02-campaign-brief-global`; working backward from a revenue goal to spend, see `10-reverse-kpi-global`; splitting a budget across channels and months, see `61-budget-planning-global`; taking a brand new product to market, see `59-go-to-market-global`.
Use when the user needs a monthly or weekly content calendar — posting schedule per channel, funnel ratio, content pillars, repurposing matrix, and an owner per slot. Trigger on 'content calendar', 'posting schedule', 'what should we post this month', 'editorial calendar', 'social media plan', 'we post randomly with no plan'. Also use when the user only says the team keeps running out of things to post. Not for — the brief for one specific post, see `36-content-brief-global`; the caption text itself, see `37-social-caption-global`; deciding next period content from last period data, see `40-next-content-plan-global`; a paid campaign timeline, see `02-campaign-brief-global`.
Lich noi dung thang — len lich dang bai da kenh voi ti le pheu, content pillar, repurposing matrix, va scoring tieu chi.
Brief chien dich marketing — 9 phan day du tu Context den Risk, bao gom creative direction, RACI, budget allocation theo phase, va auto-trigger cac skill lien quan.
Use when a specific campaign needs a brief the whole team can execute from — context, objective, audience, core message, creative direction, channels, deliverables, week-by-week timeline, approval gates, and risks. Trigger on 'campaign brief', 'creative brief', 'launch brief', 'brief the team on this campaign', 'we are running a promo next month', 'what is the plan for this campaign'. Also use when the user describes a promotion out loud and asks for something the team can actually run. Not for — the whole period plan, see `00-marketing-plan-global`; the list of design files needed, see `41-campaign-asset-list-global`; assigning work to one person, see `64-team-brief-global`; a new product launch sequence, see `59-go-to-market-global`.
Danh gia hieu suat marketing — audit performance ads va organic, chan doan root cause, de xuat toi uu voi action plan 48h va checklist hang tuan.
Use when marketing numbers look bad and the user needs to know WHY — layered root-cause diagnosis across tracking, delivery, creative, landing page, offer, and audience quality, 5-Whys, regional benchmarks for US, EU, SEA, and LATAM, and a 48-hour action plan. Covers dropshipping ROAS and BE-ROAS. Trigger on 'why is CPA so high', 'my ads are not converting', 'ROAS dropped', 'we are burning budget', 'performance is bad this month', 'diagnose the funnel'. Also use when the user pastes a screenshot of numbers with no question attached. Not for — auditing account configuration and scoring health, see `21-ads-audit-global`; writing a report someone else reads, see `07-marketing-report-global`; turning a raw export into insight, see `13-data-analysis-global`.