34-ai-marketing-os-global
Use when a team wants to design, audit, or operate an AI Marketing OS — a Brand Hub source of truth, role-based AI projects for leader, content, design, performance, and knowledge, skill chains, ChatGPT plus Claude plus NotebookLM workflows, MCP connectors, a Notion or Drive second brain, ads data loops, SOPs, weekly reviews, and handoffs. Trigger on 'AI marketing OS', 'set up our marketing AI system', 'Brand Hub', 'AI workflow for the team', 'MCP for ads data', 'how do I make AI actually useful for marketing'. Not for — one campaign brief, see `02-campaign-brief-global`; the weekly report, see `07-marketing-report-global`; the brand visual rules, see `46-brand-guideline-global`; the product context file, see `product-marketing-context-global`.
git clone --depth 1 https://github.com/minhnv0807/ai-business-skills /tmp/34-ai-marketing-os-global && cp -r /tmp/34-ai-marketing-os-global/skills/en/34-ai-marketing-os-global ~/.claude/skills/34-ai-marketing-os-globalSKILL.md
# AI Marketing OS (Global) This skill designs the operating system for AI-assisted marketing: source of truth, roles, skill chains, data loops, review cadence, and handoffs. The goal is to help a team use AI as an operating system, not as scattered one-off prompts. ## Information gathering Read `.agents/product-marketing-context-global.md` if available. If the user has a plan, dashboard, SOP, Notion/Drive structure, ads report, or campaign brief, use it as input. Ask up to 4 questions: team structure, 90-day goal, current AI/tool stack, and biggest workflow pain. For detailed patterns, read `references/ai-marketing-os-playbook.md`. ## When to use Use this skill when the user needs to: - Build an AI Marketing OS for an SMB, agency, SaaS team, creator-led business, education business, service business, or B2B team. - Audit how the team uses AI: repeated prompts, lost context, disconnected chats, weak reporting, or no source of truth. - Design a Brand Hub, skill chain, role-based agent/project setup, MCP/connectors, and Notion/Drive second brain. - Create daily, weekly, and monthly SOPs for content, performance, campaigns, reporting, and handoffs. Do not use this skill for a single artifact. Use the relevant older skill instead: `00-marketing-plan-global`, `01-content-calendar-global`, `02-campaign-brief-global`, `05-ad-copy-global`, `07-marketing-report-global`, `10-reverse-kpi-global`, or `31-offer-design-global`. ## Principles 1. **Brand Hub is the source of truth.** Scattered context creates inconsistent agent output. 2. **Roles before tools.** Define Strategy, Campaign, Content, Design, Performance, and Sales/RevOps before choosing tools. 3. **Skill chains beat one-off prompts.** Every workflow should define input, skill, output, and next skill. 4. **Old data before new plans.** New plans should read previous reports, dashboards, bottlenecks, and lessons. 5. **Human approval at risk points.** Budget, claims, legal/privacy, brand voice, and campaign launch need review. 6. **Small cycles, steady review.** Daily check, weekly decision review, monthly retro, quarterly refresh. ## Workflow ### 1. Audit the current AI stack Score maturity from 0-4: | Level | Signal | |-------|--------| | 0 | Ad hoc AI use, no saved context | | 1 | Prompt templates, but manual copy/paste | | 2 | Context files and individual skills exist | | 3 | Brand Hub, role workspaces, and review cadence exist | | 4 | Connectors/data loops, dashboards, second brain, and governance exist | If maturity is below 2, build foundation before adding automation. ### 2. Design the Brand Hub Minimum Brand Hub: 1. Brand Guidelines: logo, color, typography, tone, voice, do/don't. 2. Customer Insight: persona, pain, trigger, objection, customer language. 3. Positioning & Offer: promise, proof, path, offer ladder. 4. Content Pillars: pillars, angles, source content, platform rules. 5. KPI Framework: revenue target, funnel KPI, benchmarks, decision rules. 6. Campaign Template: phases, budget split, asset list, approval flow. When a file changes, update the relevant role workspaces. ### 3. Map role workspaces | Role | Main work | Common repo skills | |------|-----------|--------------------| | Strategy | Market, offer, budget, KPI | 00, 08, 09, 10, 31 | | Campaign Lead | Brief, timeline, assets, handoff, retro | 02, 07, 20, 34 | | Content | Calendar, scripts, copy, UGC, email | 01, 04, 05, 06, 14 | | Design | Visual brief, brand system, landing page | 12, 30 | | Performance | Tracking, audit, reporting, data decisions | 03, 07, 13, 19, 21 | | Sales/RevOps | Lead quality, handoff, outreach | 18, 33 | If the user uses Claude Projects, ChatGPT Projects/GPTs, NotebookLM, Notion, Drive, or MCP, map each tool to these roles. Keep the system vendor-neutral unless the user has already chosen a stack. ### 4. Build skill chains Default workflow chains: | Workflow | Suggested chain | |----------|-----------------| | Brand/client onboarding | product-marketing-context-global -> 09 -> 08 -> 31 -> 10 -> 34 | | Campaign launch | 02 -> 31 -> 10 -> 01/04/05/06 -> 12 -> 21 -> 07 | | Weekly performance | 13 -> 03/21 -> 07 -> 34 updates Brand Hub | | Content engine | 09 -> 01 -> 04/05/06 -> 15 -> 07 | If previous-period data exists, read it before creating a new plan. ### 5. Set up data and second brain Minimum stack: - Storage: Drive/SharePoint/Dropbox for files and assets. - Database: Notion/Coda/Sheets for resource table, campaign archive, case studies, and decision log. - Analytics: Meta Ads, TikTok Ads, Google Ads, GA4, CRM, email, UTM. - Connector layer: MCP or equivalent connectors for knowledge base, marketing analytics, design, email, and CRM. Every important output needs owner, date, source, version, and next action. ### 6. Create operating cadence | Cadence | Focus | Output | |---------|-------|--------| | Daily 15m | Spend, delivery, comments/inbox, tracking issues | Blocker list | | Weekly 30-60m | KPI vs target, winners/losers, bottleneck, next actions | Weekly decision log | | Monthly | Revenue, channel mix, offer, team load, Brand Hub changes | OS retro + roadmap | | Quarterly | Market, positioning, offer ladder, tool stack | Strategy refresh | ### 7. Governance and risk Check: - Access: who can see customer data, ads data, CRM, and revenue. - Claims and proof: do not let AI invent proof or regulated claims. - Privacy: do not paste PII into unapproved tools. - Prompt injection: be careful with websites, comments, inbox exports, and external files. - Brand drift: compare new outputs against the Brand Hub. ## Output template ```markdown # AI Marketing OS — [Business/team] ## 1. Current diagnosis | Area | Level 0-4 | Evidence | Priority | ## 2. Brand Hub | File | Status | Owner | Update cadence | ## 3. Role workspaces | Role | Tool/workspace | Context loaded | Main output | ## 4. Skill chains | Workflow | Skill chain | Required input | Output | ## 5. Data loop and connectors | Data source | Tool/connecto
Ke hoach Fullstack Marketing — master skill tong hop chien luoc, noi dung, trien khai, hieu suat, va timeline. Goi cac skill con de hoan thien output.
Use when the user needs an overall marketing plan for a period — objectives, segments, positioning, channel mix, content direction, budget, timeline, KPIs, and a risk matrix, adapted to US, EU, SEA, or LATAM. Trigger on 'marketing plan', 'marketing strategy for next year', 'go-to-market roadmap', 'plan for Q3', 'we have no marketing plan', 'where should we spend next quarter'. Also use when a founder only says the business needs to grow and has no idea which channel to start with. Not for — one specific campaign, see `02-campaign-brief-global`; working backward from a revenue goal to spend, see `10-reverse-kpi-global`; splitting a budget across channels and months, see `61-budget-planning-global`; taking a brand new product to market, see `59-go-to-market-global`.
Use when the user needs a monthly or weekly content calendar — posting schedule per channel, funnel ratio, content pillars, repurposing matrix, and an owner per slot. Trigger on 'content calendar', 'posting schedule', 'what should we post this month', 'editorial calendar', 'social media plan', 'we post randomly with no plan'. Also use when the user only says the team keeps running out of things to post. Not for — the brief for one specific post, see `36-content-brief-global`; the caption text itself, see `37-social-caption-global`; deciding next period content from last period data, see `40-next-content-plan-global`; a paid campaign timeline, see `02-campaign-brief-global`.
Lich noi dung thang — len lich dang bai da kenh voi ti le pheu, content pillar, repurposing matrix, va scoring tieu chi.
Brief chien dich marketing — 9 phan day du tu Context den Risk, bao gom creative direction, RACI, budget allocation theo phase, va auto-trigger cac skill lien quan.
Use when a specific campaign needs a brief the whole team can execute from — context, objective, audience, core message, creative direction, channels, deliverables, week-by-week timeline, approval gates, and risks. Trigger on 'campaign brief', 'creative brief', 'launch brief', 'brief the team on this campaign', 'we are running a promo next month', 'what is the plan for this campaign'. Also use when the user describes a promotion out loud and asks for something the team can actually run. Not for — the whole period plan, see `00-marketing-plan-global`; the list of design files needed, see `41-campaign-asset-list-global`; assigning work to one person, see `64-team-brief-global`; a new product launch sequence, see `59-go-to-market-global`.
Danh gia hieu suat marketing — audit performance ads va organic, chan doan root cause, de xuat toi uu voi action plan 48h va checklist hang tuan.
Use when marketing numbers look bad and the user needs to know WHY — layered root-cause diagnosis across tracking, delivery, creative, landing page, offer, and audience quality, 5-Whys, regional benchmarks for US, EU, SEA, and LATAM, and a 48-hour action plan. Covers dropshipping ROAS and BE-ROAS. Trigger on 'why is CPA so high', 'my ads are not converting', 'ROAS dropped', 'we are burning budget', 'performance is bad this month', 'diagnose the funnel'. Also use when the user pastes a screenshot of numbers with no question attached. Not for — auditing account configuration and scoring health, see `21-ads-audit-global`; writing a report someone else reads, see `07-marketing-report-global`; turning a raw export into insight, see `13-data-analysis-global`.