41-campaign-asset-list-global
Use when a campaign needs its full design asset list before anyone opens a tool — asset type, dimensions, channel, quantity, priority, owner, deadline, and status, with deadlines counted backward from launch day on a T-14 to D+1 timeline plus a naming convention. Trigger on 'campaign asset list', 'what does the designer need', 'list the design files', 'creative asset plan', 'how many banners do we need', 'the designer keeps asking what to make'. Not for — the spec for one individual image, see `42-image-brief-global`; a slide sequence, see `43-carousel-brief-global`; an urgent mid-campaign swap, see `48-quick-visual-brief-global`; resizing an existing master, see `50-asset-resize-global`.
git clone --depth 1 https://github.com/minhnv0807/ai-business-skills /tmp/41-campaign-asset-list-global && cp -r /tmp/41-campaign-asset-list-global/skills/en/41-campaign-asset-list-global ~/.claude/skills/41-campaign-asset-list-globalSKILL.md
# Campaign Asset List (Global) The first step of design production: list every asset the campaign needs before opening any design tool. Read the campaign brief from `02-campaign-brief-global` first; if there is no brief yet, run that skill before this one. ## Information gathering Read `.agents/product-marketing-context-global.md` and the campaign brief if available. If information is missing, ask up to 4 questions: 1. **Campaign name, primary objective, and launch date?** Lead, sale, or awareness — plus the confirmed launch date, which anchors every backward deadline. 2. **Which channels?** Meta Ads, TikTok Ads, Google/YouTube, LinkedIn, Pinterest, email (Klaviyo/Mailchimp/HubSpot), landing page — is organic running in parallel? 3. **Which formats?** Video ads or static only? Any UGC or creator content in the mix? 4. **Who owns delivery?** Which designer takes the work, and does a brand guideline exist? If not, run `46-brand-guideline-global` first. ## Principles 1. **List first, tool second.** Build the list before opening Canva, Figma, or Adobe Express. 2. **Every asset has a dated deadline.** "As soon as possible" is not a deadline. 3. **Every funnel stage needs its own creative.** TOFU, MOFU, and BOFU must not share one asset. 4. **A missing asset on launch day is a planning failure, not a design failure.** Every gap traces back to an incomplete list. 5. **Status is updated in this file in real time** so the lead can track progress without asking. 6. **Ask when the brief is thin.** Never guess the missing input. ## Workflow ### 1. Map channels and formats From the campaign brief, list every channel that will run and the formats each one needs: single image, carousel, story/reel, in-feed video, email banner, landing page section, organic post. ### 2. Map assets to the funnel | Stage | Creative job | Example assets | |-------|--------------|----------------| | TOFU | Stop the scroll, name the pain, build awareness | Single-image hook, video thumbnail, teaser post | | MOFU | Build trust, explain, show proof | Value carousel, story series, case-study banner | | BOFU | Close the conversion, make the offer explicit | Retargeting static, end-card CTA, landing page hero | ### 3. Set deadlines backward from launch | Complexity | Example assets | Deadline | |------------|----------------|----------| | Concept MVP (approved before full production) | Rough layout, draft concept | Launch - 7 days | | Complex | Landing page, video, video thumbnail | Launch - 5 days | | Medium | Carousel, full banner size set | Launch - 3 days | | Fast | Static post, story | Launch - 1 day | ### 4. Assign owner, priority, and status Every row carries an owner, a priority (High / Medium / Low), and a status (DRAFT / REVIEW / APPROVED / ARCHIVED). Assets close to launch on the primary channel are always High. ## Output structure File name: `campaign-asset-list-[campaign-name]-[YYYYMMDD].md` ```markdown # Asset List — [Campaign name] ## Overview | Item | Detail | |------|--------| | Campaign name | | | Launch date | | | Channels | | | Total assets required | | | Designer | | | Brand guideline applied | [link to brand guideline file] | ## Meta Ads (Facebook / Instagram) | # | Asset | Dimensions | Stage | Quantity | Priority | Owner | Deadline | Status | |---|-------|-----------|-------|----------|----------|-------|----------|--------| | 1 | Single image — Feed | 1080x1080 | TOFU | 2 variants | High | | Launch-1 | DRAFT | | 2 | Single image — Link/landscape | 1200x628 | TOFU | 2 variants | Medium | | Launch-1 | | | 3 | Story / Reels cover | 1080x1920 | MOFU | 2 variants | Medium | | Launch-1 | | | 4 | Carousel 5-7 cards | 1080x1080 | MOFU | 1 set | High | | Launch-3 | | | 5 | Retargeting static | 1080x1080 | BOFU | 2 variants | High | | Launch-1 | | ## TikTok Ads | # | Asset | Dimensions | Stage | Quantity | Priority | Owner | Deadline | Status | |---|-------|-----------|-------|----------|----------|-------|----------|--------| | 6 | Static cover / thumbnail | 1080x1920 | TOFU | 2 variants | High | | Launch-5 | | | 7 | End card / CTA overlay | 1080x1920 | BOFU | 1 | Medium | | Launch-3 | | ## LinkedIn / Pinterest / YouTube | # | Asset | Dimensions | Purpose | Owner | Deadline | Status | |---|-------|-----------|---------|-------|----------|--------| | 8 | LinkedIn single image | 1200x627 | B2B awareness | | Launch-3 | | | 9 | Pinterest pin | 1000x1500 | Discovery traffic | | Launch-3 | | | 10 | YouTube thumbnail | 1280x720 | Video cover | | Launch-5 | | ## Email (Klaviyo / Mailchimp / HubSpot) | # | Asset | Dimensions | Purpose | Owner | Deadline | Status | |---|-------|-----------|---------|-------|----------|--------| | 11 | Email header banner | 600x200 | Broadcast | | Launch-3 | | | 12 | Email hero image | 600x400 | Offer email | | Launch-3 | | ## Landing page / Website | # | Asset | Spec | Purpose | Owner | Deadline | Status | |---|-------|------|---------|-------|----------|--------| | 13 | Hero banner | Full-width 1440px | Above the fold | | Launch-5 | | | 14 | Product / service visual | 800x600 | Proof section | | Launch-5 | | | 15 | CTA button set | SVG/PNG | Primary + secondary | | Launch-5 | | ## Organic content | # | Asset | Dimensions | Channel | Owner | Deadline | Status | |---|-------|-----------|---------|-------|----------|--------| | 16 | Teaser post | 1080x1080 | Instagram / Facebook | | Launch-1 | | | 17 | Teaser story | 1080x1920 | Story | | Launch-1 | | ``` Adjust the number of rows to the real campaign — the table above is a starting frame, not a required count. ## Designer timeline: T-14 to D+1 Paste this timeline at the end of the asset list file so designer and lead track the same milestones. | Phase | Milestone | Work to complete | Skill | Note | |-------|-----------|------------------|-------|------| | Pre-launch | T-14 | Read campaign brief, build this asset list | 41 | Do not start designing before the brief is read | | Pre-launch | T-13 | Receive approved c
Ke hoach Fullstack Marketing — master skill tong hop chien luoc, noi dung, trien khai, hieu suat, va timeline. Goi cac skill con de hoan thien output.
Use when the user needs an overall marketing plan for a period — objectives, segments, positioning, channel mix, content direction, budget, timeline, KPIs, and a risk matrix, adapted to US, EU, SEA, or LATAM. Trigger on 'marketing plan', 'marketing strategy for next year', 'go-to-market roadmap', 'plan for Q3', 'we have no marketing plan', 'where should we spend next quarter'. Also use when a founder only says the business needs to grow and has no idea which channel to start with. Not for — one specific campaign, see `02-campaign-brief-global`; working backward from a revenue goal to spend, see `10-reverse-kpi-global`; splitting a budget across channels and months, see `61-budget-planning-global`; taking a brand new product to market, see `59-go-to-market-global`.
Use when the user needs a monthly or weekly content calendar — posting schedule per channel, funnel ratio, content pillars, repurposing matrix, and an owner per slot. Trigger on 'content calendar', 'posting schedule', 'what should we post this month', 'editorial calendar', 'social media plan', 'we post randomly with no plan'. Also use when the user only says the team keeps running out of things to post. Not for — the brief for one specific post, see `36-content-brief-global`; the caption text itself, see `37-social-caption-global`; deciding next period content from last period data, see `40-next-content-plan-global`; a paid campaign timeline, see `02-campaign-brief-global`.
Lich noi dung thang — len lich dang bai da kenh voi ti le pheu, content pillar, repurposing matrix, va scoring tieu chi.
Brief chien dich marketing — 9 phan day du tu Context den Risk, bao gom creative direction, RACI, budget allocation theo phase, va auto-trigger cac skill lien quan.
Use when a specific campaign needs a brief the whole team can execute from — context, objective, audience, core message, creative direction, channels, deliverables, week-by-week timeline, approval gates, and risks. Trigger on 'campaign brief', 'creative brief', 'launch brief', 'brief the team on this campaign', 'we are running a promo next month', 'what is the plan for this campaign'. Also use when the user describes a promotion out loud and asks for something the team can actually run. Not for — the whole period plan, see `00-marketing-plan-global`; the list of design files needed, see `41-campaign-asset-list-global`; assigning work to one person, see `64-team-brief-global`; a new product launch sequence, see `59-go-to-market-global`.
Danh gia hieu suat marketing — audit performance ads va organic, chan doan root cause, de xuat toi uu voi action plan 48h va checklist hang tuan.
Use when marketing numbers look bad and the user needs to know WHY — layered root-cause diagnosis across tracking, delivery, creative, landing page, offer, and audience quality, 5-Whys, regional benchmarks for US, EU, SEA, and LATAM, and a 48-hour action plan. Covers dropshipping ROAS and BE-ROAS. Trigger on 'why is CPA so high', 'my ads are not converting', 'ROAS dropped', 'we are burning budget', 'performance is bad this month', 'diagnose the funnel'. Also use when the user pastes a screenshot of numbers with no question attached. Not for — auditing account configuration and scoring health, see `21-ads-audit-global`; writing a report someone else reads, see `07-marketing-report-global`; turning a raw export into insight, see `13-data-analysis-global`.