PULL_REQUEST_TEMPLATE
This pull request template guides contributors to the AI Business Skills repository through a standardized submission process for new skills. It includes requirement checklists for spec compliance, content structure, Vietnam-first localization, and marketplace integration, along with testing validation and cross-skill reference sections. Use this template when submitting new AI business skills to ensure consistency with repository standards and quality benchmarks.
git clone --depth 1 https://github.com/minhnv0807/ai-business-skills /tmp/pull_request_template && cp -r /tmp/pull_request_template/.github/PULL_REQUEST_TEMPLATE/new- ~/.claude/skills/pull_request_templatenew-skill.md
# PR: Them skill moi ## Skill - **Ten:** `XX-ten-skill` - **Category:** strategy / content / performance / operations / foundation - **Version:** 1.0.0 ## Mo ta [Skill nay lam gi? Giai quyet van de gi? Khi nao dung?] ## Frontmatter ```yaml name: XX-ten-skill description: "Khi nguoi dung ..." metadata: version: 1.0.0 category: ... ``` ## Checklist ### Spec compliance - [ ] Chay `./validate-skills.sh` — khong co error - [ ] SKILL.md duoi 500 dong - [ ] Frontmatter du: name, description (co trigger phrases), metadata.version, category - [ ] Name trong frontmatter khop ten folder ### Noi dung - [ ] Co "Buoc 0: Kiem tra context" de doc `product-marketing-context` - [ ] Co "Thu thap thong tin" section (toi da 4 cau) - [ ] Co core framework voi bang bieu - [ ] Co output template co cau truc - [ ] Co cross-references den skill lien quan - [ ] Co quality checklist - [ ] Duoi 500 dong ### Vietnam-first - [ ] Benchmark VN (co tham khao `references/benchmarks-vietnam.md`) - [ ] Van hoa VN (khong copy paste nguoi nuoc ngoai) - [ ] Kenh phu hop VN (Zalo, TikTok, Meta, Shopee) ### Housekeeping - [ ] Them vao `.claude-plugin/marketplace.json` - [ ] Them vao `VERSIONS.md` - [ ] Cap nhat `README.md` (bang skill) ## Related skills Skill nay co the goi: [...] Skill nay co the duoc goi boi: [...] ## Test - [ ] Da test tren Claude Code - [ ] Da test tren ChatGPT hoac Gemini (neu co) - [ ] Output that su huu ich, khong chung chung ## Notes [Bat ky dieu gi nguoi review can biet]
Ke hoach Fullstack Marketing — master skill tong hop chien luoc, noi dung, trien khai, hieu suat, va timeline. Goi cac skill con de hoan thien output.
Use when the user needs an overall marketing plan for a period — objectives, segments, positioning, channel mix, content direction, budget, timeline, KPIs, and a risk matrix, adapted to US, EU, SEA, or LATAM. Trigger on 'marketing plan', 'marketing strategy for next year', 'go-to-market roadmap', 'plan for Q3', 'we have no marketing plan', 'where should we spend next quarter'. Also use when a founder only says the business needs to grow and has no idea which channel to start with. Not for — one specific campaign, see `02-campaign-brief-global`; working backward from a revenue goal to spend, see `10-reverse-kpi-global`; splitting a budget across channels and months, see `61-budget-planning-global`; taking a brand new product to market, see `59-go-to-market-global`.
Use when the user needs a monthly or weekly content calendar — posting schedule per channel, funnel ratio, content pillars, repurposing matrix, and an owner per slot. Trigger on 'content calendar', 'posting schedule', 'what should we post this month', 'editorial calendar', 'social media plan', 'we post randomly with no plan'. Also use when the user only says the team keeps running out of things to post. Not for — the brief for one specific post, see `36-content-brief-global`; the caption text itself, see `37-social-caption-global`; deciding next period content from last period data, see `40-next-content-plan-global`; a paid campaign timeline, see `02-campaign-brief-global`.
Lich noi dung thang — len lich dang bai da kenh voi ti le pheu, content pillar, repurposing matrix, va scoring tieu chi.
Brief chien dich marketing — 9 phan day du tu Context den Risk, bao gom creative direction, RACI, budget allocation theo phase, va auto-trigger cac skill lien quan.
Use when a specific campaign needs a brief the whole team can execute from — context, objective, audience, core message, creative direction, channels, deliverables, week-by-week timeline, approval gates, and risks. Trigger on 'campaign brief', 'creative brief', 'launch brief', 'brief the team on this campaign', 'we are running a promo next month', 'what is the plan for this campaign'. Also use when the user describes a promotion out loud and asks for something the team can actually run. Not for — the whole period plan, see `00-marketing-plan-global`; the list of design files needed, see `41-campaign-asset-list-global`; assigning work to one person, see `64-team-brief-global`; a new product launch sequence, see `59-go-to-market-global`.
Danh gia hieu suat marketing — audit performance ads va organic, chan doan root cause, de xuat toi uu voi action plan 48h va checklist hang tuan.
Use when marketing numbers look bad and the user needs to know WHY — layered root-cause diagnosis across tracking, delivery, creative, landing page, offer, and audience quality, 5-Whys, regional benchmarks for US, EU, SEA, and LATAM, and a 48-hour action plan. Covers dropshipping ROAS and BE-ROAS. Trigger on 'why is CPA so high', 'my ads are not converting', 'ROAS dropped', 'we are burning budget', 'performance is bad this month', 'diagnose the funnel'. Also use when the user pastes a screenshot of numbers with no question attached. Not for — auditing account configuration and scoring health, see `21-ads-audit-global`; writing a report someone else reads, see `07-marketing-report-global`; turning a raw export into insight, see `13-data-analysis-global`.