ad-copy
Write platform-native paid ad copy with multiple angles to test. Use when asked to write ad copy, Google/Facebook/LinkedIn/Instagram ads, PPC headlines, or paid social creative copy. Produces ready-to-ship variants per platform (headlines, primary text, descriptions, CTAs) across distinct angles, sized to each platform's limits, with a note on what each variant tests.
git clone --depth 1 https://github.com/mohitagw15856/pm-claude-skills /tmp/ad-copy && cp -r /tmp/ad-copy/exports/openclaw/ad-copy ~/.claude/skills/ad-copySKILL.md
# Ad Copy Skill
Paid ads live or die on the hook and the angle, and you never know which wins — so you test several.
This skill writes platform-native variants (right format, right character limits) across *distinct
angles* (pain, outcome, social proof, curiosity, objection), so you ship a real test, not one guess.
## Required Inputs
Ask for these only if they aren't already provided:
- **Platform(s)** — Google Search, Meta (FB/IG), LinkedIn, X, etc. (format and limits differ).
- **Product & offer** — what's advertised and the action (click, lead, install, buy).
- **Audience & their trigger** — who's targeted and the pain/desire that makes them click.
- **Differentiator & proof** — why you, and any metric/social proof to use.
- **Landing destination** — so the ad matches the page (message match lifts conversion).
## Output Format
### Ad Copy: [product] — [platform(s)]
For each platform, produce variants in its native fields and limits, e.g.:
**Google Search** — 3 sets of {Headlines (≤30 chars ×3), Descriptions (≤90 chars ×2)}.
**Meta / LinkedIn** — 4 ads of {Primary text (hook in first line, ~125 chars before "see more"), Headline, Description, CTA button}.
Each variant labelled with its **angle** and what it tests:
| # | Angle | Hook | What it tests |
|---|---|---|---|
| 1 | Pain | "Still doing X by hand?" | does the problem framing resonate |
| 2 | Outcome | "Ship Y in a day" | does the result pull harder |
| 3 | Social proof | "5,000 teams switched" | does credibility win |
**Notes** — the message-match line to keep consistent with the landing page, and which variable to hold constant so the test is clean.
## Quality Checks
- [ ] Variants span genuinely distinct angles (not reworded versions of one)
- [ ] Each fits the platform's exact fields and character limits
- [ ] The hook lands in the first line / before the fold
- [ ] Ad message matches the landing page it points to
- [ ] Each variant notes what it's testing, so results are interpretable
## Anti-Patterns
- [ ] Do not ship one ad — without variants you can't learn; give a real test set
- [ ] Do not write near-duplicate variants — vary the angle, not just the wording
- [ ] Do not exceed platform limits — copy that truncates mid-hook wastes spend
- [ ] Do not mismatch ad and landing page — broken message match tanks Quality Score and conversion
- [ ] Do not over-claim — ad platforms reject unsupported superlatives, and they erode trust
## Based On
Performance-creative practice — angle testing, platform-native formats, message match, hook-first structure.Design a 360-degree feedback survey or write a structured 360 feedback report. Use when asked to build a 360 feedback process, write 360 feedback for a colleague, design a feedback survey, or produce a feedback report. Produces either a complete survey instrument with rating scales and open-ended questions, or a structured narrative feedback report with themes, strengths, and development areas.
Decode a 401k or workplace retirement plan — the real cost of its funds, the match's fine print, vesting math, and the plan features worth using or avoiding. Use when someone asks 'is my 401k any good', 'decode my 401k plan', 'which funds should I look at', or 'what fees am I paying'. Produces a fee decode in dollars-over-time, match and vesting math, a fund-lineup triage by cost, and the questions for HR or the plan administrator.
Design statistically rigorous A/B tests for product features, UI changes, onboarding flows, and pricing experiments. Use when asked to set up an experiment, design an A/B test, calculate sample size, or interpret test results. Produces a complete test plan with hypothesis, variant definitions, sample size, duration estimate, guardrail metrics, and a results interpretation guide.
Analyse a finished A/B test and write the readout — the result, whether it's statistically and practically significant, what it means, and the ship/no-ship call. Use when asked to analyse experiment results, write an A/B test readout, interpret test data, or decide whether to ship a variant. Produces a clear verdict with the lift and confidence, segment cuts, the risks (peeking, novelty, sample), and a recommendation. Distinct from planning a test — this reads results.
Generate a WCAG 2.2 accessibility audit checklist and remediation suggestions for any UI or design. Use when asked to audit for accessibility, check WCAG compliance, review a design for a11y issues, or create an accessibility remediation plan. Produces a prioritised checklist with pass/fail assessments and specific fixes.
Plan a trip that actually works with a disability or access need — confirm real accessibility (not just 'accessible' labels), book the assistance in advance, plan for equipment and medication, and build in the contingencies for when access breaks down. Use when someone says 'plan an accessible trip', 'travelling with a wheelchair/disability', 'book assistance for my flight', or 'will this hotel actually work for me'. Produces an access-verified itinerary, an assistance-booking checklist, an equipment/medication plan, and contingency scripts. Verify specifics with providers.
Request a reasonable accommodation at work or in education — frame it around the barrier and the adjustment (not your diagnosis), cite the right process, and navigate the back-and-forth constructively. Use when someone says 'I need a workplace accommodation', 'request reasonable adjustments', 'ADA/Equality Act accommodation', or 'how do I ask for accommodations for my disability/condition'. Produces the request letter, a barriers-and-adjustments map, disclosure guidance, and a plan for the interactive process. Not legal advice — routes to the formal process and to advocacy where needed.
Build a structured account plan for any key customer or target account. Use when asked to create an account plan, key account strategy, strategic account review, or territory plan. Produces a complete account plan with relationship map, growth opportunities, risks, and 90-day action plan.