creator-media-kit
Build a creator's sponsorship media kit and brand-deal outreach — the one-pager brands ask for, plus a pitch email and a rate card. Use when asked to make a media kit, pitch a brand, land a sponsorship, write a brand-deal email, or set creator rates. Produces a structured media kit (audience, stats, offerings, past work), a personalised outreach email, and a defensible rate card. The creator side of a sponsorship — distinct from a brand briefing a creator.
git clone --depth 1 https://github.com/mohitagw15856/pm-claude-skills /tmp/creator-media-kit && cp -r /tmp/creator-media-kit/plugins/pm-creator/skills/creator-media-kit ~/.claude/skills/creator-media-kitSKILL.md
# Creator Media Kit Skill Sponsorships are how most creators actually earn — and they're won with a tight media kit and a pitch that leads with the brand's goals, not the creator's follower count. This skill builds the kit brands ask for, the outreach that gets replies, and rates you can defend. **Use real numbers; this skill won't invent your stats.** ## Working from a brief Given partial info, **build the full kit anyway**, using clearly-labelled placeholders for stats the creator must fill (`[followers]`, `[avg views]`, `[ER%]`) rather than inventing them. Lead every deliverable with value *to the brand*. ## Required Inputs Ask for (if not already provided): - **Creator & niche** (pull positioning from a [[creator-brand-kit]] if available) - **Platforms + real stats** (followers, avg views, engagement rate, audience demo/geo) - **Offerings** (what they'll make: a Reel, a dedicated video, a story series, a newsletter feature) - **Target brand(s)** for the outreach, and any **past brand work / results** ## Output Format ### 1. Media kit (one-pager) - **Header:** name, niche, tagline, photo placeholder, handles. - **Audience snapshot:** key stats per platform + audience demographics/geography (use placeholders if unknown). - **Why partner with me:** 2–3 lines on the audience and the creator's edge. - **What I offer:** a table of deliverables (format → description → ballpark reach). - **Past partnerships / results:** logos/names + a metric or testimonial each (placeholder if none). - **Contact / next step.** ### 2. Outreach email A short, personalised pitch to the target brand: a specific reason you're reaching out (a genuine product fit), what you'd make, the audience match, and a low-friction next step. ≤150 words, leads with *their* goal. ### 3. Rate card A defensible rate table per deliverable, with notes on what drives the number (reach, usage rights, exclusivity, whitelisting) and **bundle/retainer** options. Frame rates as value (cost per thousand reached), not just a flat ask. End with: **negotiation notes** — the 2–3 levers (usage rights, exclusivity, multi-post bundles) to trade on, and what to never give away for free (perpetual usage, whitelisting) without a premium. ## Quality Checks - [ ] Every deliverable leads with value to the brand, not the creator's clout - [ ] Real stats are used or clearly marked as placeholders — never invented - [ ] The outreach email is personalised to the brand and ≤150 words - [ ] Rates are justified by reach/rights/exclusivity, with bundle options - [ ] Negotiation levers and "don't give away free" items are called out ## Anti-Patterns - A media kit that's all vanity metrics and no audience fit - A generic "I'd love to collab!" email with no brand-specific reason - Inventing follower/engagement numbers - A single flat rate with no rationale or room to negotiate usage/exclusivity
Design a 360-degree feedback survey or write a structured 360 feedback report. Use when asked to build a 360 feedback process, write 360 feedback for a colleague, design a feedback survey, or produce a feedback report. Produces either a complete survey instrument with rating scales and open-ended questions, or a structured narrative feedback report with themes, strengths, and development areas.
Decode a 401k or workplace retirement plan — the real cost of its funds, the match's fine print, vesting math, and the plan features worth using or avoiding. Use when someone asks 'is my 401k any good', 'decode my 401k plan', 'which funds should I look at', or 'what fees am I paying'. Produces a fee decode in dollars-over-time, match and vesting math, a fund-lineup triage by cost, and the questions for HR or the plan administrator.
Design statistically rigorous A/B tests for product features, UI changes, onboarding flows, and pricing experiments. Use when asked to set up an experiment, design an A/B test, calculate sample size, or interpret test results. Produces a complete test plan with hypothesis, variant definitions, sample size, duration estimate, guardrail metrics, and a results interpretation guide.
Analyse a finished A/B test and write the readout — the result, whether it's statistically and practically significant, what it means, and the ship/no-ship call. Use when asked to analyse experiment results, write an A/B test readout, interpret test data, or decide whether to ship a variant. Produces a clear verdict with the lift and confidence, segment cuts, the risks (peeking, novelty, sample), and a recommendation. Distinct from planning a test — this reads results.
Generate a WCAG 2.2 accessibility audit checklist and remediation suggestions for any UI or design. Use when asked to audit for accessibility, check WCAG compliance, review a design for a11y issues, or create an accessibility remediation plan. Produces a prioritised checklist with pass/fail assessments and specific fixes.
Plan a trip that actually works with a disability or access need — confirm real accessibility (not just 'accessible' labels), book the assistance in advance, plan for equipment and medication, and build in the contingencies for when access breaks down. Use when someone says 'plan an accessible trip', 'travelling with a wheelchair/disability', 'book assistance for my flight', or 'will this hotel actually work for me'. Produces an access-verified itinerary, an assistance-booking checklist, an equipment/medication plan, and contingency scripts. Verify specifics with providers.
Request a reasonable accommodation at work or in education — frame it around the barrier and the adjustment (not your diagnosis), cite the right process, and navigate the back-and-forth constructively. Use when someone says 'I need a workplace accommodation', 'request reasonable adjustments', 'ADA/Equality Act accommodation', or 'how do I ask for accommodations for my disability/condition'. Produces the request letter, a barriers-and-adjustments map, disclosure guidance, and a plan for the interactive process. Not legal advice — routes to the formal process and to advocacy where needed.
Build a structured account plan for any key customer or target account. Use when asked to create an account plan, key account strategy, strategic account review, or territory plan. Produces a complete account plan with relationship map, growth opportunities, risks, and 90-day action plan.