hook-writer
Generate scroll-stopping hooks — the first line of a post, thread, video, or email that decides whether anyone keeps reading. Use when asked to write a hook, an opener, a first line, a thread starter, a video cold-open, or to make something more clickable. Produces multiple distinct hook options across proven angles (curiosity, contrarian, result, story, stakes), each labelled with why it works and which platform it fits.
git clone --depth 1 https://github.com/mohitagw15856/pm-claude-skills /tmp/hook-writer && cp -r /tmp/hook-writer/plugins/pm-creator/skills/hook-writer ~/.claude/skills/hook-writerSKILL.md
# Hook Writer Skill The hook is 80% of the result. A brilliant post with a flat first line dies; a mediocre post with a great hook travels. This skill writes hooks the way top creators do — multiple angles, each engineered to stop the scroll — so you can pick the one that fits. ## Working from a brief Given just a topic or a finished piece, **generate the hooks anyway**. Infer the audience and the payoff, and never return a single safe option — the value is in the *range*. Mark any invented number *(assumed — use a real one)* because specific numbers are part of what makes hooks land. ## Required Inputs Ask for (if not already provided): - **The topic / the content** the hook is for - **Platform & format** (X, LinkedIn, YouTube title, Reel cold-open, email subject) - **Audience** and the **payoff** (what they get if they keep reading) ## Output Format Give **8–12 hooks grouped by angle**, each with a one-line *why it works* and the format it suits: - **Curiosity gap** — open a loop the reader needs closed - **Contrarian / pattern-break** — challenge a common belief - **Specific result** — a concrete, numeric outcome - **Story / in-media-res** — drop them into a moment - **High stakes / cost of inaction** — what they lose by ignoring it - **Listicle / promise** — a clear, scannable payoff - **Question** — a sharp, non-obvious question (used sparingly) Then: - **🏆 Top 3 picks** — the strongest for the stated platform, ranked, with why. - **Hook teardown** — one line on the *mechanism* the best hook uses, so the user can write their own next time. Keep each hook in the platform's natural length (a YouTube title ≤60 chars; an email subject ≤50; a Reel cold-open speakable in 2–3s). ## Quality Checks - [ ] Multiple genuinely different angles, not variations of one line - [ ] Each hook is specific (names, numbers, stakes), not vague - [ ] Top picks match the platform's length and norms - [ ] No clickbait that the content can't pay off — the hook must be honest - [ ] The teardown gives a reusable mechanism ## Anti-Patterns - "Here's everything you need to know about X" (zero tension) - Ten rewrites of the same hook - Clickbait the body betrays (kills trust + reach long-term) - Hooks too long for the platform (a 90-char YouTube title, a 3-line "first line")
Design a 360-degree feedback survey or write a structured 360 feedback report. Use when asked to build a 360 feedback process, write 360 feedback for a colleague, design a feedback survey, or produce a feedback report. Produces either a complete survey instrument with rating scales and open-ended questions, or a structured narrative feedback report with themes, strengths, and development areas.
Decode a 401k or workplace retirement plan — the real cost of its funds, the match's fine print, vesting math, and the plan features worth using or avoiding. Use when someone asks 'is my 401k any good', 'decode my 401k plan', 'which funds should I look at', or 'what fees am I paying'. Produces a fee decode in dollars-over-time, match and vesting math, a fund-lineup triage by cost, and the questions for HR or the plan administrator.
Design statistically rigorous A/B tests for product features, UI changes, onboarding flows, and pricing experiments. Use when asked to set up an experiment, design an A/B test, calculate sample size, or interpret test results. Produces a complete test plan with hypothesis, variant definitions, sample size, duration estimate, guardrail metrics, and a results interpretation guide.
Analyse a finished A/B test and write the readout — the result, whether it's statistically and practically significant, what it means, and the ship/no-ship call. Use when asked to analyse experiment results, write an A/B test readout, interpret test data, or decide whether to ship a variant. Produces a clear verdict with the lift and confidence, segment cuts, the risks (peeking, novelty, sample), and a recommendation. Distinct from planning a test — this reads results.
Generate a WCAG 2.2 accessibility audit checklist and remediation suggestions for any UI or design. Use when asked to audit for accessibility, check WCAG compliance, review a design for a11y issues, or create an accessibility remediation plan. Produces a prioritised checklist with pass/fail assessments and specific fixes.
Plan a trip that actually works with a disability or access need — confirm real accessibility (not just 'accessible' labels), book the assistance in advance, plan for equipment and medication, and build in the contingencies for when access breaks down. Use when someone says 'plan an accessible trip', 'travelling with a wheelchair/disability', 'book assistance for my flight', or 'will this hotel actually work for me'. Produces an access-verified itinerary, an assistance-booking checklist, an equipment/medication plan, and contingency scripts. Verify specifics with providers.
Request a reasonable accommodation at work or in education — frame it around the barrier and the adjustment (not your diagnosis), cite the right process, and navigate the back-and-forth constructively. Use when someone says 'I need a workplace accommodation', 'request reasonable adjustments', 'ADA/Equality Act accommodation', or 'how do I ask for accommodations for my disability/condition'. Produces the request letter, a barriers-and-adjustments map, disclosure guidance, and a plan for the interactive process. Not legal advice — routes to the formal process and to advocacy where needed.
Build a structured account plan for any key customer or target account. Use when asked to create an account plan, key account strategy, strategic account review, or territory plan. Produces a complete account plan with relationship map, growth opportunities, risks, and 90-day action plan.