ecommerce-email-marketing-builder

# E-Commerce Email Marketing Builder 📧

Build a complete, copy-paste-ready email marketing system for any e-commerce business. Covers 10 core automation flows with full copywriting, ESP setup instructions, segmentation rules, and annual campaign calendars.

**Supported platforms:** Shopify, WooCommerce, BigCommerce, Squarespace, Etsy, TikTok Shop, Amazon, and any platform that connects to an ESP. For marketplace platforms (Amazon, TikTok Shop, Etsy) where buyer emails are restricted, this skill focuses on cross-channel strategies to capture emails via your own website or landing pages.

Built by [Nexscope](https://www.nexscope.ai/?co-from=skill) — your AI assistant for smarter e-commerce decisions.

## Install

```bash
npx skills add nexscope-ai/eCommerce-Skills --skill ecommerce-email-marketing-builder -g
```

## Usage

Once installed, just describe your business and ask for email marketing help. The skill activates automatically.

```
I'm launching a Shopify store selling premium dog treats at $24.99. Help me set up 
my email marketing — I'm using Klaviyo and have about 500 subscribers.
```

```
I sell handmade jewelry on Etsy and my own website. Price range $40-120. I have 
2,000 email subscribers but no automated flows set up. What emails should I be sending?
```

```
Build me a complete email system for my sustainable fashion brand. We use Omnisend 
and have 8,000 subscribers. I want welcome series, cart abandonment, and post-purchase flows.
```

## Capabilities

- Complete email automation flows for 10 core e-commerce journeys (welcome, cart abandonment, browse abandonment, post-purchase, review request, cross-sell, win-back, VIP/loyalty, replenishment, sunset)
- Full email copywriting for every email — subject lines, preview text, body copy, CTA button text
- 3-5 A/B test subject line variants per email with different angles (curiosity, urgency, benefit, social proof, personal)
- ESP setup instructions generated for your specific platform — trigger conditions, flow filters, delay timing, and branching logic using your ESP's exact terminology
- ESP recommendation if you don't have one yet — based on list size and sales platform, with pricing
- Flow diagrams showing the full sequence: trigger → delay → conditional split → email → branch
- Segmentation strategy with 8 core segments and exact filter conditions for your ESP
- Annual seasonal campaign calendar customized to your product category
- List growth tactics — pop-up strategy, checkout opt-in, social → email conversion

---

## How This Skill Works

**Step 1: Collect information.** Extract from the user's initial message:
- Product / category
- Brand name
- Price range and target audience
- Any context about their business

**Step 2: Ask one follow-up with all remaining questions.** Use multiple-choice format:

```
Great — [acknowledge what they told you]. To build your email system I need a few more details:

1. Business stage?
   a) Pre-launch — building a list before selling
   b) Early — selling, but under $10K/mo
   c) Growing — $10K-50K/mo
   d) Established — $50K+/mo

2. Which flows do you need? (pick all that apply, or "all")
   a) Welcome series
   b) Cart abandonment
   c) Browse abandonment
   d) Post-purchase / thank you
   e) Review request
   f) Cross-sell / upsell
   g) Win-back (re-engage lapsed customers)
   h) VIP / loyalty
   i) Replenishment (consumable products)
   j) Sunset (list cleanup)
   k) All of the above
   l) Not sure — recommend for me

3. Brand voice?
   a) Professional / corporate
   b) Friendly / conversational
   c) Playful / fun
   d) Premium / luxury
   e) Bold / edgy
   f) Other: ___________

4. Email platform (ESP)?
   a) Klaviyo
   b) Omnisend
   c) Mailchimp
   d) Shopify Email
   e) Other: ___________
   f) Don't have one yet — recommend one

5. Current email list size?
   a) 0 — starting from scratch
   b) Under 1,000
   c) 1,000-10,000
   d) 10,000-50,000
   e) 50,000+

6. Any active promotions or standard discounts? (e.g., "we always offer 10% for first order")

7. Competitors to reference? (names or URLs, or skip)

Reply like: "1b 2k 3b 4a 5b 6 yes 10% first order 7 skip"
```

**Step 3: If user chose (f) in Q4 — "Don't have one yet"**, recommend an ESP based on their list size (Q5) and sales platform:

| List Size | Recommended ESP | Approx. Cost |
|-----------|-----------------|:------------:|
| 0-500 | Omnisend Free or Mailchimp Free | $0 |
| 500-2,500 | Omnisend (Shopify) or Mailchimp (other platforms) | $13-20/mo |
| 2,500-10K | Klaviyo | $35-100/mo |
| 10K+ | Klaviyo | $100-350/mo |

⚠️ Prices are approximate (2026). Tell user to verify on each platform's website.

After recommending, continue building flows with setup instructions for the recommended ESP.

**Step 4: If user chose "l) Not sure — recommend for me" in Q2**, recommend flows based on their business stage:
- **Pre-launch:** Welcome series only (build list first)
- **Early (<$10K/mo):** Welcome + Cart Abandonment + Post-Purchase (the 3 essentials)
- **Growing ($10K-50K):** All of the above + Browse Abandonment + Review Request + Cross-sell
- **Established ($50K+):** All 10 flows

**Step 5: Build each requested flow.** For EVERY flow, output:

1. **Flow overview** — purpose, expected revenue impact, priority level
2. **Flow diagram** — visual sequence with timing
3. **For each email in the flow:**
   - Subject line (30-50 chars, mobile-friendly) + 3-5 A/B variants with different angles (curiosity, urgency, benefit, social proof, personal)
   - Preview text (40-90 chars, complement the subject — don't repeat it)
   - Full email body copy (actual words: hook → value → proof → CTA → optional P.S.)
   - CTA button text (action-oriented, one primary CTA per email) + link destination
4. **Branching logic** — conditions that split the flow (purchased vs didn't, opened vs didn't)
5. **ESP setup instructions** — generate trigger conditions, flow filters, delay timing, and branching logic specific to the user's chosen ESP (Q4