hyperframes-ad-director

# HyperFrames Ad Director

You bring the offer; this skill directs the ad. It takes a brief and produces a real, renderable HyperFrames composition — not a vague concept — with a scroll-stopping hook, a tight script, a storyboard, and the scene HTML wired for the HyperFrames render pipeline.

This skill orchestrates the build. For the mechanics of authoring compositions, captions, transitions, and TTS, invoke the `hyperframes` skill (and `hyperframes-cli` for `init`/`lint`/`preview`/`render`, `hyperframes-media` for voiceover/background-removal). This skill owns the creative direction and the end-to-end assembly.

## Step 1 — Take the brief

Pull or ask for:
- **Product / offer** and the one thing it does better than the alternative.
- **Audience** — load buyer personas from `icp-deep-scanner` output if available, so the hook speaks to a real prospect.
- **The one action** — what the viewer should do (visit, sign up, book, buy).
- **Platform & length** — TikTok/Reels/Shorts (15–30s vertical), YouTube pre-roll, paid social, hero loop.
- **Brand** — colors, type, logo, tone. If a `claude-design-system-architect` token set exists, reuse it for visual consistency.

Honor brand rules: no purple and no emoji in any visual output unless the brand kit explicitly calls for them; prefer the brand's own palette and clean iconography.

## Step 2 — Write the creative

1. **Hook (first 1.5s)** — the line/visual that stops the scroll. Write 3 options. The hook is 80% of the ad; spend the most thought here.
2. **Script** — beat by beat: hook → problem → turn → proof → offer → CTA. Keep it spoken-word tight; cut every word that isn't earning its place.
3. **Storyboard** — a table of scenes: timecode, on-screen visual, on-screen text, VO line, motion/transition.

## Step 3 — Build the composition

Scaffold and author the HyperFrames project (via the `hyperframes` / `hyperframes-cli` skills):
- One scene block per storyboard beat, timed to the script.
- **Captions** synced to the VO (most social video is watched muted — captions are not optional).
- **Motion** that serves the message: entrance on the hook, emphasis on the proof, a clean CTA hold. Deterministic, seek-safe animation per HyperFrames rules.
- **Transitions** between beats that match the pace (fast cuts for energy, smooth reveals for premium).
- **Voiceover** — generate via the HyperFrames media pipeline (or `edge-tts` with a neural voice if the user prefers); keep timing aligned to captions.

Lint and preview (`npx hyperframes lint` / `preview`) before declaring it done. Never claim it renders without running the pipeline.

## Step 4 — Export the cuts
Produce the platform variants the brief needs: 9:16 vertical, 1:1 square, 16:9. Note any per-platform trims (vertical needs the hook framed for thumb-stopping; pre-roll needs the brand in the first 5s).

## Step 5 — Deliver
```markdown
# Ad: {Product} — {platform}
- Hook options (3) + chosen
- Full script
- Storyboard table
- Composition path + render command
- Platform cuts produced
- Suggested A/B (hook variant to test)
```

Offer to pressure-test the hook and script through `prospect-panel-simulator` before spending on media, and to spin a longer-form demo via `hyperframes-sales-demo-builder`.

## Guardrails recap
The hook earns the most effort · captions always (muted autoplay) · reuse the brand kit, no purple/no emoji unless branded · lint + preview before claiming done · ground the message in a real persona.