tool-design-sprint-map-and-target

<!-- PM-Skills | https://github.com/product-on-purpose/pm-skills | Apache 2.0 -->

# Design Sprint Map and Target (Monday)

Produce Monday's bundled artifact: the long-term goal that names success in 1-5 years; 3-7 sprint questions converting team fears into testable risks; a 5-15 step customer or system map from key player to outcome; expert interview notes from cameo experts run in parallel; HMW (How Might We) clusters synthesized from the team; and the Decider's chosen target moment. Monday's output becomes Tuesday's design target.

Family contract: [`docs/reference/skill-families/design-sprint-skills-contract.md`](../../docs/reference/skill-families/design-sprint-skills-contract.md). This skill is a member of `design-sprint-skills`.

## When to Use

- It is Day 1 of the Design Sprint and the brief is locked (via `tool-design-sprint-brief`).
- The team is together (in-person, remote, or hybrid) for the full Monday workshop.
- Expert interviews are scheduled for Monday afternoon (cameo role; 15-30 minutes each).
- The team needs to converge from "five days of work ahead" to "this specific target moment is what we're prototyping."

## When NOT to Use

- The brief is not locked. Return to `tool-design-sprint-brief`; without sprint questions, this skill has nothing to converge toward.
- The challenge is so broad that "long-term goal" would be longer than 5 years. Return to problem framing.
- The team is missing the Decider. The target-moment selection at the end of Monday is the Decider's call; without that call the team disperses Tuesday with no agreed direction.
- The team has already pre-decided the target moment. Monday's value is in the convergence; if it's been pre-decided, Monday becomes ratification theater.

## What This Skill Produces

A single bundled artifact with six sections:

1. **Long-term goal**: one sentence naming success in 1-5 years. Aspirational; cannot be hit in this sprint, but should be visible from the target moment.
2. **Sprint questions**: 3-7 questions converting team fears into testable risks. Phrased as "Can we... ?" or "Will... ?" or "How... ?"; NOT phrased as solutions.
3. **Customer or system map**: 5-15 step flow from key player(s) at the left to outcome (long-term goal) at the right. Includes major actors, decision points, and current alternatives.
4. **Expert interview notes**: synthesized observations from 2-4 cameo experts interviewed Monday afternoon. Surfaced as HMW candidates for the cluster board.
5. **HMW cluster board**: 30-100+ How Might We notes from the team, clustered into 4-8 themes; voted with `tool-note-and-vote` heat-map mechanic to surface top clusters.
6. **Target moment**: the single point on the map (or a tight cluster of points) the Decider picks as the prototyping target. Wednesday's storyboard begins from here.

See `references/TEMPLATE.md` for the canonical structure and `references/EXAMPLE.md` for the Brainshelf book-catalog Monday artifact.

## Inference Inputs

| Input | What the skill does with it |
|---|---|
| Sprint brief (from `tool-design-sprint-brief`) | Pulls the locked sprint questions as seed for refinement; pulls the challenge statement as the long-term goal seed; pulls the team roster for role assignments in note-and-vote |
| Existing research | Used to draft the customer or system map; researcher walks the team through key findings during the map step |
| Analytics | Quantitative grounding for the map's decision-point branch points and abandonment moments |
| Customer examples | Concrete stories used to validate the map's key player and surface map-step gaps |
| Expert interview transcripts (run during Monday) | Synthesized into HMW candidates by the moderator (typically PM or researcher) during the afternoon |

## Monday Time Structure

The full Monday workshop is approximately 7 hours (09:00-12:30 + 13:30-17:00). The skill's bundled artifact emerges across the day:

- **09:00-09:30**: Welcome + brief recap + introductions (does not produce artifact content)
- **09:30-10:30**: Long-term goal (one sentence) + draft sprint questions (3-7)
- **10:30-12:30**: Customer or system map draft (continuous-flow whiteboard work; team builds together)
- **12:30-13:30**: Lunch + first expert interview slot (cameo)
- **13:30-15:30**: Remaining expert interviews (3 slots; 25 min each); team captures HMWs continuously during interviews
- **15:30-16:30**: HMW cluster board synthesis; team adds final HMWs; Facilitator clusters; team heat-map votes via `tool-note-and-vote`
- **16:30-17:00**: Decider picks target moment; signs off; team disperses for Tuesday sketches

This skill's 105-minute timebox covers the facilitated synthesis sections (long-term goal + sprint questions + map draft + HMW clustering + target selection). Expert interviews and silent map-extension work happen in parallel and are not counted in the timebox.

## Common Pitfalls

- **Long-term goal too short.** "Ship Brainshelf MVP by Q3" is a roadmap goal, not a long-term goal. The long-term goal is 1-5 years out and aspirational ("Become the default way 25+/year readers remember and recall books").
- **Sprint questions phrased as solutions.** "Build the camera-capture flow" is a solution; "Can we get sub-3-second capture without abandonment?" is a sprint question. The team must convert fears into questions, not predetermined answers.
- **Map too detailed.** 5-15 steps, not 50. The map is for Decider orientation, not engineering documentation. If the map balloons, the Facilitator forces compression.
- **Skipping HMW because "we already know the opportunities."** HMW's value is divergent surfacing followed by convergent voting. Pre-deciding the opportunities skips both halves.
- **Decider absent at target-moment selection.** The whole point of Monday is the Decider's target choice. If the Decider must leave early, target selection must happen before they leave, even if HMW clustering compresses.
- **Expert interviews skipped or run by the wrong person.** Experts brin