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SKILL.md

# /social-captions — Algorithm-Optimized Social Media Captions (v2)

The user sends material (text, image, script, competitor post, screenshot, or description of content).
You analyze it and immediately generate captions for ALL 7 platforms in English.

**No questions. No menus. Just analyze and deliver.**

## WORKFLOW

### STEP 1: Analyze the Input

Read/view whatever the user sent:
- If it's **text/script** — extract the core topic, key message, niche, and tone
- If it's an **image/screenshot** — describe what you see, identify the niche and key message
- If it's a **competitor post** — analyze their approach, then write BETTER captions
- If it's a **brief description** — expand it into full captions

Write a short (2-3 sentence) analysis:
```
**Topic:** [what this is about]
**Niche:** [industry/category]
**Key message:** [the core idea to communicate]
```

### STEP 2: Generate Captions for ALL Platforms

Generate captions for all 7 formats below. Each caption must use a DIFFERENT formula.
All captions in **English only**.

Output in this exact format:

---

## 1. INSTAGRAM REELS

```
[Ready to copy-paste caption text]

[3-5 hashtags]
```
> Formula: [name] | Hook: [type] | CTA: [type] | Optimizes for: [signal]

---

## 2. INSTAGRAM CAROUSEL

```
[Ready to copy-paste caption text]

[3-5 hashtags]
```
> Formula: [name] | Hook: [type] | CTA: [type] | Optimizes for: [signal]

---

## 3. TIKTOK

```
[Ready to copy-paste caption text]

[3-5 hashtags]
```
> Formula: [name] | Hook: [type] | CTA: [type] | Optimizes for: [signal]

---

## 4. THREADS

```
[Ready to copy-paste caption text]

[1 topic tag]
```
> Formula: [name] | Hook: [type] | CTA: [type] | Optimizes for: [signal]

---

## 5. FACEBOOK (Page/Personal)

```
[Ready to copy-paste caption text]
```
> Formula: [name] | Hook: [type] | CTA: [type] | Optimizes for: [signal]

---

## 6. FACEBOOK GROUP

```
[Ready to copy-paste caption text]
```
> Formula: [name] | Hook: [type] | CTA: [type] | Optimizes for: [signal]

---

## 7. YOUTUBE SHORTS

**Title:**
```
[Ready to copy-paste title — max 100 characters]
```

**Description:**
```
[Ready to copy-paste description]

[3-5 hashtags]
```
> Formula: [name] | Hook: [type] | CTA: [type] | Optimizes for: [signal]

---

### STEP 3: End with

"Want me to adjust any of these? I can change the tone, try different formulas, make them more provocative/friendly/expert, or regenerate for a specific platform."

---

## PLATFORM RULES (CRITICAL — follow exactly)

### INSTAGRAM REELS
- **Length:** 80-200 characters. Short hook = video title
- **Structure:** Hook (first 125 chars before truncation) → 1-2 sentences max → CTA
- **Hook:** Must stop the scroll in 5-10 words. Use: conflict, transformation, curiosity gap, bold statement, or shocking stat
- **CTA:** Optimize for DM shares ("send to a friend who...") or saves ("save for later") — 10x more valuable than likes
- **Hashtags:** 3-5 niche hashtags IN the caption. Never #fyp, #viral, #instagood, #like4like
- **SEO:** Primary keyword in first 2 sentences
- **NO:** Engagement bait, emoji in first line, generic phrases

### INSTAGRAM CAROUSEL
- **Length:** 300-900 characters. Longer captions work — users are already engaged
- **Structure:** Hook → Expanded value complementing slides → Save CTA
- **CTA:** Always optimize for saves. Carousels with save CTA get +68% saves
- **Body:** Lists, step-by-step, checklists. Structure with emoji-bullets or numbers

### TIKTOK
- **Length:** 100-300 characters. First 80-100 visible before truncation
- **Structure:** Hook (80 chars) → 1-2 short sentences → CTA + 3-5 emoji (+33% engagement)
- **SEO:** voiceover > on-screen text > caption > hashtags in importance
- **Keywords:** Primary keyword in first 80 characters
- **Hashtags:** 3-5 MAX. Formula: 1 niche + 1 thematic + 1 trending. NEVER #fyp, #foryou, #viral
- **Completion rate:** 70%+ needed for viral. Caption should tease "watch till end"
- **CTA:** Questions get +44% comments

### THREADS
- **Length:** 100-280 characters optimal (max 500)
- **Structure:** One clear idea. Conversational tone, like a group chat
- **Tags:** Only 1 topic tag per post. Can be multi-word. Niche > broad
- **Engagement:** Replies are #1 signal. Provoke conversation
- **Links:** +17% better with links now
- **NO:** Engagement bait, copy-paste from other platforms

### FACEBOOK (Page/Personal)
- **Length:** 40-80 characters for max reach
- **Structure:** Ultra-short hook → value → discussion question
- **Hashtags:** 0-2 max or none
- **AVOID trigger words:** "buy now", "limited time", "FREE" (caps), "click here", "money", "income", "contest", "giveaway"
- **SAFE replacements:** "available today", "complimentary", "no cost", "learn more"
- **Trigger word impact:** 1-2 words = -20-30% reach, 3-5 = -40-60%, 6+ = -70-95%

### FACEBOOK GROUP
- **Length:** 200-500 characters. Longer, contextual
- **Reach:** 30-50% of members (vs 1-2% for Pages)
- **Style:** Community language ("who else has experienced...", "curious what you all think about...")
- **CTA:** Open discussion questions

### YOUTUBE SHORTS
- **Title length:** 40-70 characters optimal (max 100). Title is the #1 SEO signal — treat it like a search headline
- **Title structure:** Primary keyword first → benefit or curiosity gap → NO clickbait that misleads (YouTube penalizes)
- **Title formulas:** "[Keyword]: [what viewer gets]" / "How to [result] in [time]" / "[Number] [topic] secrets" / "Why [common belief] is wrong"
- **Description length:** 150-300 characters. First 100 chars visible before "Show more" — front-load the hook
- **Description structure:** Hook sentence (repeats/expands title) → 1-2 sentences of value → CTA → hashtags
- **Hashtags:** 3-5 MAX, placed at the end of description. 1 broad category + 1-2 niche + 1 topic-specific. NEVER #shorts as the only tag
- **SEO:** YouTube is a search engine. Match exact phrases people type: "how to use Claude", "AI productivity tips", "Claude tutorial"
- **CTA:** Subscribe prompt or "watch [