mobile-app-launch-checklist

# Mobile App Launch Checklist

Generate a structured, actionable launch checklist tailored to the user's app,
target platform(s), and timeline. Walk through each phase sequentially, confirm
completion of critical items, and flag blockers.

## Inputs

| Input       | Required | Description                        | Default            |
| ----------- | -------- | ---------------------------------- | ------------------ |
| App name    | Yes      | Name of the app being launched     | —                  |
| Platform    | Yes      | iOS, Android, or both              | Both               |
| Launch date | No       | Target launch date                 | 4 weeks from today |
| App type    | No       | Free, freemium, paid, subscription | Freemium           |

Ask for these inputs before generating the checklist. Adjust timelines and
requirements based on the target platform.

---

## Phase 1: Pre-Submission Preparation (2-4 Weeks Before)

### App Quality

- [ ] Crash-free rate exceeds 99.5% across all supported devices
- [ ] All core user flows tested end-to-end (onboarding, purchase, key features)
- [ ] Performance benchmarks met:
  - Cold launch under 2 seconds
  - Smooth scrolling at 60fps
  - Memory usage within platform limits
  - Battery impact acceptable (no background drain)
- [ ] Accessibility audit complete (VoiceOver/TalkBack, Dynamic Type, contrast)
- [ ] Offline behavior handled gracefully (error states, cached data)
- [ ] Edge cases tested: no network, low storage, permissions denied,
      interruptions

### Privacy & Compliance

- [ ] Privacy policy URL live and accessible
- [ ] **iOS:** App Tracking Transparency prompt implemented (if tracking)
- [ ] **Android:** Data safety section completed in Google Play Console
- [ ] GDPR compliance verified (if serving EU users): consent flows, data
      deletion
- [ ] CCPA compliance verified (if serving California users)
- [ ] Data collection accurately declared on both platforms
- [ ] Third-party SDK privacy policies reviewed

### Legal

- [ ] Terms of service URL live and accessible
- [ ] EULA prepared (required if subscription or in-app purchases)
- [ ] Open source license compliance: all libraries audited, attributions
      included
- [ ] Trademark search completed for app name

### Analytics & Monitoring

- [ ] Crash reporting integrated (Firebase Crashlytics, Sentry, or Bugsnag)
- [ ] Event tracking implemented for key actions (signup, purchase, core
      features)
- [ ] Funnel definitions configured (onboarding completion, trial-to-paid)
- [ ] Real-time dashboard set up for launch day monitoring
- [ ] Alerts configured for crash rate spikes and error thresholds

### Deep Linking

- [ ] **iOS:** Universal Links configured with apple-app-site-association file
- [ ] **Android:** App Links configured with assetlinks.json
- [ ] Deep links tested from email, SMS, social media, and web
- [ ] Deferred deep linking works for new installs (if applicable)

---

## Phase 2: Store Asset Preparation

Prepare all required store assets. See platform-specific reference files for
detailed specifications:

- [references/ios-submission.md](references/ios-submission.md) — Full iOS App
  Store Connect walkthrough, screenshot specs, common rejection reasons
- [references/google-play-submission.md](references/google-play-submission.md) —
  Full Google Play Console walkthrough, asset specs, policy requirements

### iOS App Store Connect

- [ ] App icon: 1024x1024 PNG, no transparency, no rounded corners
- [ ] Screenshots prepared for required device sizes:
  - 6.7" (1290x2796) — iPhone 15 Pro Max
  - 6.5" (1284x2778) — iPhone 14 Plus
  - 5.5" (1242x2208) — iPhone 8 Plus
- [ ] App preview video recorded (optional, 15-30 seconds, H.264)
- [ ] App description written (up to 4000 characters)
- [ ] Promotional text written (up to 170 characters, editable without review)
- [ ] Keywords field populated (up to 100 characters, comma-separated)
- [ ] What's New text written for version 1.0
- [ ] Age rating questionnaire completed
- [ ] App Review Information prepared:
  - Demo account credentials (if login required)
  - Review notes explaining non-obvious features
  - Contact information for reviewer questions
- [ ] App category and subcategory selected
- [ ] Support URL configured
- [ ] Copyright field filled

### Google Play Console

- [ ] Hi-res icon: 512x512 PNG
- [ ] Feature graphic: 1024x500 PNG or JPG — **REQUIRED, prominently displayed**
- [ ] Screenshots: minimum 2, maximum 8 per device type (16:9 or 9:16)
- [ ] Short description written (up to 80 characters)
- [ ] Full description written (up to 4000 characters, optimize for search)
- [ ] What's New text written
- [ ] Content rating questionnaire completed (IARC)
- [ ] Data safety form completed
- [ ] App category and tags selected
- [ ] Contact details configured (email required, phone/website optional)
- [ ] Target audience and content declarations completed

### Both Platforms

- [ ] Store listing localized for target markets (if applicable)
- [ ] Screenshot text and captions proofread
- [ ] All URLs (privacy policy, terms, support) return 200 status
- [ ] Preview the listing as users will see it

---

## Phase 3: Build & Submit

### iOS Submission

- [ ] Archive build in Xcode with Release configuration
- [ ] Upload build via Xcode or Transporter
- [ ] Export compliance questionnaire answered (encryption usage)
- [ ] Build appears in App Store Connect (allow 15-30 minutes for processing)
- [ ] Internal TestFlight testing completed (team members)
- [ ] External TestFlight testing completed (beta testers, requires Beta Review)
- [ ] All app metadata finalized in App Store Connect
- [ ] Submit for App Review
- [ ] **Expected review time:** 24-48 hours (can be longer, plan buffer)

### Android Submission

- [ ] Signed Android App Bundle (AAB) generated — APKs no longer accepted
- [ ] ProGuard/R8 obfuscation verified (no crashes from minification)
- [ ] Internal testing track: upload and verify on real