creator-profile-teardown
Use when the user wants to analyze a creator, influencer, founder, or brand social account and understand positioning, content pillars, outlier posts, hooks, format choices, audience reaction, and what can be copied or tested.
git clone --depth 1 https://github.com/ScrapeCreators/social-media-research-skills /tmp/creator-profile-teardown && cp -r /tmp/creator-profile-teardown/skills/creator-profile-teardown ~/.claude/skills/creator-profile-teardownSKILL.md
# Creator Profile Teardown
## Overview
Create a practical teardown of a creator or brand account. Explain what the account is about, why the content appears to work, what patterns repeat, and what the user should copy, adapt, or avoid.
## When to Use
Use this skill when the user asks to:
- analyze a creator or brand profile
- explain why an account is growing or performing
- create a swipe file from one creator
- identify content pillars, hooks, CTAs, and formats
- learn what to copy from a competitor or creator
## Workflow
1. Pull profile metadata and public links.
2. Pull recent posts and identify outliers.
3. Fetch transcripts/comments for the best examples if needed.
4. Identify positioning, promise, niche, audience, and recurring topics.
5. Extract hooks, formats, series, CTAs, and visual patterns.
6. Summarize lessons and recommended tests.
## Output Format
```markdown
# Creator Profile Teardown: {creator}
## Positioning
- Who they serve:
- Promise:
- Personality/voice:
## Content Pillars
| Pillar | Evidence | Example posts |
|---|---|---|
## Outlier Posts
| Post | Metric | Lift/why it matters | Pattern |
|---|---:|---|---|
## Hooks and Formats to Steal
- ...
## What Not to Copy
- ...
## Tests for Us
1. ...
```
## Common Pitfalls
- Do not reduce the teardown to a profile summary. Find repeatable mechanics.
- Do not copy personal details or private information.
- Do not assume causation from performance. Say what the evidence suggests.Use when the user wants to analyze active ads from Meta/Facebook, Google, or LinkedIn ad libraries; tear down a competitor's messaging; extract hooks, offers, CTAs, video transcripts, landing page claims, and test ideas from public ads.
Use when the user wants to evaluate a creator, influencer, or brand audience using public profile signals, TikTok audience demographics, follower/following data, comments, geography, language, and content fit. Helps judge sponsorship and market fit.
Use when the user wants to mine comments and replies for audience reactions, customer language, questions, objections, complaints, product ideas, buying intent, sentiment, or voice-of-customer insights from public social posts and videos.
Use when the user wants to research competitors' social media strategy, compare brands or creators, find what content is working in a niche, identify content gaps, or produce a practical social strategy brief from public social data.
Use when the user wants to turn public social videos, transcripts, posts, or creator research into reusable content assets such as LinkedIn posts, X threads, short-form scripts, newsletters, blog outlines, carousels, or content calendars.
Use when the user wants to find creators, influencers, affiliates, or social accounts in a niche for outreach, partnerships, sponsorships, UGC, seeding, or competitive research. Produces scored prospect lists from public social data.
Use when the user wants to find posts, videos, reels, shorts, tweets, or social content that overperformed versus a creator, brand, or competitor baseline. Finds outliers, explains why they worked, extracts hooks and formats, and produces a practical swipe file.
Use when the user wants to validate a product idea, find pain points, mine demand signals, discover objections, or gather voice-of-customer language from Reddit, social posts, video transcripts, and comments. Produces evidence-backed product research.