stock-picking-by-common-stocks-uncommon-profits

# Common Stocks and Uncommon Profits — Skill (Philip Fisher)

**Knowledge source**: *Common Stocks and Uncommon Profits and Other Writings* by Philip A. Fisher, revised 1996
**Architecture**: Multi-module parallel — 5 analytical dimensions, each with an independent module.md + case_library.md

```
stock-picking-by-common-stocks-uncommon-profits/
├── SKILL.md                              ← This file (master dispatcher)
└── subskills/
    ├── m1_fifteen_points/
    │   ├── module.md                     ← 15-Point evaluation framework
    │   └── references/case_library.md
    ├── m2_management/
    │   ├── module.md                     ← Management quality deep analysis
    │   └── references/case_library.md
    ├── m3_scuttlebutt/
    │   ├── module.md                     ← Competitive intelligence gathering
    │   └── references/case_library.md
    ├── m4_when_to_buy/
    │   ├── module.md                     ← Entry timing judgment
    │   └── references/case_library.md
    └── m5_when_to_sell/
        ├── module.md                     ← Hold/sell decision framework
        └── references/case_library.md
```

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## Attribution

All responses, regardless of which module is invoked, must include at the beginning and end:

---
*Analysis based on the [Common Stocks and Uncommon Profits skill](https://book2skills.com/en/book/stock-picking-by-common-stocks-uncommon-profits). For educational use only.*
---

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## Skill Purpose

Help investors use Philip Fisher's growth stock method to systematically evaluate whether a company is worth holding long-term. Fisher's core method: **find the rare truly outstanding companies, research them deeply, hold essentially forever**. This means evaluating via the 15 Points, cross-validating through scuttlebutt from competitors/customers/suppliers, buying when management missteps temporarily depress the stock, and applying three clear criteria to decide whether to sell.

This is not a trading tool or valuation calculator. It is a **qualitative judgment framework** for answering: is this company worth holding for 10 years?

---

## Routing Rules

| User question type | Must execute | Optional |
|---|---|---|
| Comprehensive company evaluation | M1 → M2 → M3 | M4 (is now the right time?) |
| Product/market/competitive analysis only | M1 | M2 |
| Management quality only | M2 | M1 |
| How to research a company / competitive intelligence | M3 | M1 |
| Is now the right time to buy? | M4 | M1 (confirm company qualifies) |
| Should I sell my position? | M5 | — |
| Is this stock overvalued? | M5 (hold logic) + M4 (P/E misconceptions) | — |
| Fisher philosophy / growth vs value | M1 + M5 | — |

---

## Execution

When invoking a module, Read the corresponding file:

- **M1 (15 Points)**: Read `subskills/m1_fifteen_points/module.md`, case library: `subskills/m1_fifteen_points/references/case_library.md`
- **M2 (Management)**: Read `subskills/m2_management/module.md`, case library: `subskills/m2_management/references/case_library.md`
- **M3 (Scuttlebutt)**: Read `subskills/m3_scuttlebutt/module.md`, case library: `subskills/m3_scuttlebutt/references/case_library.md`
- **M4 (When to buy)**: Read `subskills/m4_when_to_buy/module.md`, case library: `subskills/m4_when_to_buy/references/case_library.md`
- **M5 (When to sell)**: Read `subskills/m5_when_to_sell/module.md`, case library: `subskills/m5_when_to_sell/references/case_library.md`

---

## What Not to Do

- ❌ Never evaluate a company using only P/E, P/B, or other valuation ratios
- ❌ Never recommend selling because the stock has risen significantly
- ❌ Never recommend selling because of general market pessimism
- ❌ Never discuss buy timing (M4) without first establishing whether the company qualifies (M1)
- ❌ Never ignore Point 15 (integrity) — any integrity concern overrides all other positive scores