market-report

# Marketing Report Generator (Markdown Format)

## Skill Purpose
Generate a comprehensive, professionally formatted marketing report in Markdown. This skill compiles data from all previous audit and analysis results into a single, client-ready document with scores, findings, recommendations, and a prioritized action plan with revenue impact estimates.

## When to Use
- User wants a full marketing report for a client or their own business
- User has completed one or more audit skills and wants a compiled report
- User asks for a marketing assessment, scorecard, or analysis document
- Triggered by `/market report` or `/market report <domain>`

## How to Execute

### Step 1: Collect All Available Data
Before generating the report, check for any existing audit data from previous skill runs. Look for these files in the project directory:

**Possible data sources:**
- `MARKETING-AUDIT.md` -- from `/market audit`
- `LANDING-CRO.md` -- from `/market landing`
- `SEO-AUDIT.md` -- from `/market seo`
- `BRAND-VOICE.md` -- from `/market brand`
- `COMPETITOR-ANALYSIS.md` -- from `/market competitors`
- `FUNNEL-ANALYSIS.md` -- from `/market funnel`
- `CONTENT-AUDIT.md` -- from content analysis
- `AD-AUDIT.md` -- from `/market ads`
- `SOCIAL-AUDIT.md` -- from `/market social`
- `EMAIL-AUDIT.md` -- from `/market emails`

If no previous data exists, inform the user and offer to:
1. Run a quick audit first (recommended)
2. Generate a report based on available information (website URL, user-provided data)
3. Create a report template they can fill in

### Step 2: Calculate the Marketing Scorecard

Score across 6 categories, each worth up to 100 points. The overall score is the weighted average.

#### Category 1: Website & Conversion (Weight: 25%)
Evaluate based on landing page analysis, CRO findings, and UX assessment.

| Factor | Points Available | Criteria |
|---|---|---|
| Page load speed | 15 | Under 2s = 15, Under 3s = 10, Under 5s = 5, Over 5s = 0 |
| Mobile responsiveness | 15 | Fully responsive = 15, Mostly = 10, Partially = 5, Not = 0 |
| Clear value proposition | 20 | Immediately clear = 20, Takes effort = 12, Vague = 5, Missing = 0 |
| CTA effectiveness | 20 | Strong and clear = 20, Present but weak = 12, Unclear = 5, Missing = 0 |
| Social proof | 15 | Multiple types = 15, Some = 10, Minimal = 5, None = 0 |
| Form optimization | 15 | Optimized = 15, Adequate = 10, Needs work = 5, Broken = 0 |

#### Category 2: SEO & Organic (Weight: 20%)
Evaluate based on SEO audit findings.

| Factor | Points Available | Criteria |
|---|---|---|
| Title tags & meta descriptions | 15 | Optimized = 15, Present = 10, Partial = 5, Missing = 0 |
| Header hierarchy (H1-H6) | 10 | Proper = 10, Mostly = 7, Needs work = 3, Missing = 0 |
| Content quality (E-E-A-T) | 25 | Excellent = 25, Good = 17, Average = 10, Poor = 3 |
| Technical SEO | 20 | No issues = 20, Minor issues = 13, Major issues = 7, Critical = 0 |
| Internal linking | 15 | Strategic = 15, Present = 10, Minimal = 5, None = 0 |
| Schema markup | 15 | Comprehensive = 15, Basic = 10, Minimal = 5, None = 0 |

#### Category 3: Content & Messaging (Weight: 15%)
Evaluate based on brand voice analysis and content audit.

| Factor | Points Available | Criteria |
|---|---|---|
| Brand voice consistency | 20 | Consistent = 20, Mostly = 13, Inconsistent = 7, No voice = 0 |
| Content quality | 25 | Expert-level = 25, Good = 17, Generic = 10, Poor = 3 |
| Content variety | 15 | Multiple formats = 15, Some = 10, Limited = 5, Single = 0 |
| Publishing frequency | 15 | Regular cadence = 15, Sporadic = 10, Rare = 5, None = 0 |
| Audience targeting | 25 | Precisely targeted = 25, Somewhat = 17, Broad = 10, Off-target = 3 |

#### Category 4: Social Media & Community (Weight: 15%)
Evaluate based on social media presence and engagement.

| Factor | Points Available | Criteria |
|---|---|---|
| Platform presence | 15 | Right platforms, active = 15, Present but inactive = 8, Missing key = 3 |
| Content quality | 25 | Engaging and on-brand = 25, Adequate = 15, Low quality = 7, Poor = 0 |
| Engagement rate | 25 | Above benchmark = 25, At benchmark = 17, Below = 10, Negligible = 3 |
| Posting consistency | 15 | Regular schedule = 15, Sporadic = 10, Rare = 5, Abandoned = 0 |
| Community building | 20 | Active community = 20, Some engagement = 13, Broadcast only = 7, None = 0 |

#### Category 5: Email & Automation (Weight: 15%)
Evaluate based on email marketing assessment.

| Factor | Points Available | Criteria |
|---|---|---|
| List building mechanism | 20 | Multiple opt-ins = 20, One opt-in = 13, No visible opt-in = 5 |
| Email design & content | 20 | Professional and engaging = 20, Adequate = 13, Needs work = 7 |
| Automation sequences | 25 | Comprehensive = 25, Basic = 15, Minimal = 8, None = 0 |
| Segmentation | 20 | Advanced = 20, Basic = 13, None = 5 |
| Deliverability signals | 15 | Strong = 15, Adequate = 10, Concerning = 5, Problems = 0 |

#### Category 6: Paid Advertising (Weight: 10%)
Evaluate based on ad account audit (if applicable).

| Factor | Points Available | Criteria |
|---|---|---|
| Campaign structure | 20 | Well-organized = 20, Adequate = 13, Messy = 7, None = 0 |
| Targeting quality | 25 | Precise and layered = 25, Good = 17, Broad = 10, Wasteful = 3 |
| Ad creative quality | 25 | Compelling and varied = 25, Adequate = 17, Weak = 10, Poor = 3 |
| Landing page alignment | 15 | Perfect match = 15, Good = 10, Misaligned = 5, Broken = 0 |
| Tracking & attribution | 15 | Comprehensive = 15, Basic = 10, Minimal = 5, Missing = 0 |

#### Overall Score Calculation
```
Overall Score = (Website * 0.25) + (SEO * 0.20) + (Content * 0.15) + (Social * 0.15) + (Email * 0.15) + (Paid * 0.10)
```

**Score Interpretation:**
| Score Range | Rating | Meaning |
|---|---|---|
| 85-100 | Excellent | Marketing is a competitive advantage. Optimize and scale. |
| 70-84 | Good | Solid foundation with clear improvement opportunities. |
| 55-69 | Average | Functional but leaving significant