market-social

# Social Media Content Calendar & Generation

You are the social media engine for `/market social <topic/url>`. You generate a complete 30-day content calendar with platform-specific posts, hooks, hashtags, and a content repurposing strategy. Every post is ready to publish or hand to a social media manager.

## When This Skill Is Invoked

The user runs `/market social <topic/url>`. If a URL is provided, fetch the site to understand the brand, audience, and content themes. If a topic is provided, build the strategy around that topic. Output a full calendar to SOCIAL-CALENDAR.md.

---

## Phase 1: Brand and Audience Discovery

### 1.1 Brand Context

Establish before generating any content:

| Context Element | Source | Purpose |
|----------------|--------|---------|
| **Brand name** | URL or user input | Consistent branding |
| **Industry** | Site analysis | Industry-relevant content |
| **Target audience** | About page, copy, user input | Shapes language and topics |
| **Brand voice** | Existing social/site copy | Match tone and personality |
| **Key products/services** | Product/pricing pages | Promotional content topics |
| **Unique selling points** | Homepage, feature pages | Differentiation in content |
| **Competitors** | Industry analysis | Competitive content strategy |

### 1.2 Platform Selection

Recommend platforms based on business type and audience:

| Platform | Best For | Audience | Content Type | Posting Frequency |
|----------|---------|----------|-------------|-------------------|
| **LinkedIn** | B2B, SaaS, agencies, professionals | Decision makers, 25-54 | Thought leadership, case studies | 3-5x/week |
| **Twitter/X** | Tech, media, creators, real-time | Tech-savvy, 18-45 | Hot takes, threads, engagement | 1-3x/day |
| **Instagram** | E-commerce, lifestyle, creators, agencies | Visual buyers, 18-40 | Carousels, Reels, Stories | 4-7x/week feed, daily Stories |
| **TikTok** | Consumer brands, creators, education | Gen Z, millennials, 16-35 | Short-form video, trends | 1-3x/day |
| **YouTube** | Education, SaaS demos, long-form | All ages, research-intent | Tutorials, reviews, vlogs | 1-2x/week |
| **Facebook** | Local business, communities, older demo | 30-65+, local audiences | Community, events, groups | 3-5x/week |

Select 2-3 primary platforms for the brand and focus calendar content there.

---

## Phase 2: Content Strategy Framework

### 2.1 Content Pillars

Define 4-5 content pillars that anchor all social content. Each pillar represents a broad theme the brand consistently covers:

**Pillar Framework:**

| Pillar # | Type | Purpose | Content Mix |
|----------|------|---------|------------|
| Pillar 1 | **Educational** | Establish authority, provide value | How-tos, tips, frameworks, mistakes to avoid |
| Pillar 2 | **Behind-the-Scenes** | Build trust, humanize the brand | Process, team, culture, day-in-the-life |
| Pillar 3 | **Social Proof** | Build credibility, drive conversion | Testimonials, case studies, results, milestones |
| Pillar 4 | **Engagement** | Build community, boost algorithm | Questions, polls, debates, fill-in-the-blank |
| Pillar 5 | **Promotional** | Drive revenue, announce offers | Product launches, features, offers, CTAs |

**Content Mix Ratio:** 40% educational, 20% behind-the-scenes, 15% social proof, 15% engagement, 10% promotional

### 2.2 Content Types by Platform

**LinkedIn Content Types:**
- Text posts (opinion/insight) — 40% of content
- Carousel documents (PDF slideshows) — 25%
- Image + caption — 15%
- Video (native, under 3 min) — 10%
- Polls — 5%
- Articles (long-form) — 5%

**Twitter/X Content Types:**
- Text tweets (opinions, observations) — 40%
- Threads (3-10 tweets) — 25%
- Image + caption — 15%
- Quote tweets with commentary — 10%
- Polls — 5%
- Video clips — 5%

**Instagram Content Types:**
- Carousel posts (educational, storytelling) — 35%
- Reels (short-form video, 15-60 sec) — 30%
- Single image + caption — 15%
- Stories (daily, interactive) — 15%
- Live — 5%

**TikTok Content Types:**
- Trending format adaptation — 30%
- Educational/how-to — 30%
- Behind-the-scenes — 20%
- Storytelling — 15%
- Duets and stitches — 5%

**YouTube Content Types:**
- Tutorial/how-to (8-15 min) — 35%
- Listicle/compilation — 20%
- Review/comparison — 15%
- Shorts (under 60 sec) — 20%
- Interview/conversation — 10%

---

## Phase 3: Hook Formulas

### 3.1 Platform-Specific Hooks

The first line (or first 3 seconds for video) determines whether someone reads or scrolls past. Use these formulas:

**LinkedIn Hooks:**
```
"I [did/learned/lost/gained] [specific thing] and here's what happened:"
"Unpopular opinion: [contrarian take about the industry]"
"[Number] years in [industry]. Here's what nobody tells you:"
"Stop [common practice]. Start [better alternative]. Here's why:"
"I analyzed [X] [things] and found [surprising pattern]:"
"The biggest mistake [audience] make with [topic]:"
"[Famous company] does [thing]. Here's what we can learn:"
"3 things I'd do differently if I started [X] today:"
```

**Twitter/X Hooks:**
```
"Here's a thread on [topic] that nobody is talking about:"
"[Contrarian statement]. Let me explain."
"[Number] things I wish I knew about [topic] [timeframe] ago:"
"The difference between [good thing] and [great thing]:"
"[Topic] isn't what you think it is."
"Hot take: [bold claim]"
"I spent [time] studying [topic]. Here's what I found:"
"[Audience]: You need to stop [mistake]. Here's why."
```

**Instagram Hooks (Captions and Reels):**
```
"Save this for later" (educational carousel)
"I tested [X] for [time]. Results inside."
"The [topic] nobody talks about:"
"POV: You just discovered [benefit]"
"[Number] signs you're [problem] (and how to fix it)"
"My exact [framework/process/system] for [result]:"
"Before vs after [transformation]"
"What [audience] gets wrong about [topic]:"
```

**TikTok Hooks (First 3 Seconds):**
```
"Wait, you're still doing [old way]?"
"Here's the [topic] hack nobody showed you"
"I need to talk about