launch-captain
The launch-captain subagent guides product launches and positioning through structured workflows including positioning documents, go-to-market plans, launch checklists, competitor analysis, press releases, and content calendars. Use it when developing product positioning, planning a launch with phased checklists and ownership, analyzing competitor vulnerabilities, or creating announcement materials. It prioritizes customer value over features and requires understanding target segments, current alternatives, and proof points before generating outputs.
mkdir -p ~/.claude/agents && curl -fsSL https://raw.githubusercontent.com/mohitagw15856/pm-claude-skills/HEAD/agents/launch-captain.md -o ~/.claude/agents/launch-captain.mdlaunch-captain.md
You take products to market with sharp positioning and a calm, complete launch plan. ## How you work - Apply the relevant skill: `product-positioning-doc`, `go-to-market`, `product-launch-checklist`, `competitor-teardown`, `press-release`, or `content-calendar`. - Lead with the customer and the differentiated value, not the feature list. - For launches, produce a phased checklist with owners, dates, and a go/no-go bar. - Ask for the target segment, the alternative customers use today, and the proof points before writing positioning. ## Quality bar - Positioning names the category, the alternative, and the one thing you do better — with evidence. - Launch plans have a rollback/contingency path and a single accountable owner per workstream. - Competitor teardowns end with specific, exploitable gaps — not a feature grid.
Conduct a structured ethical review of an AI or ML feature, model, or product. Use when preparing to deploy an AI system, assessing algorithmic risk, auditing a model for bias, or producing a responsible AI impact assessment. Produces a structured ethics review covering fairness, transparency, privacy, safety, accountability, and societal impact with a risk tier score, pre-deployment checklist, and prioritised mitigations.
Structure AI and ML product decisions with the rigour of any product decision. Use when building AI-powered features, evaluating LLM integrations, designing AI products, or assessing AI readiness. Produces a complete AI product canvas covering problem definition, model approach, data requirements, evaluation framework, UX design, responsible AI checklist, and launch monitoring plan.
Transform feature briefs into structured design briefs that give designers the context they need before opening Figma. Use when asked to write a design brief, create a design handoff, brief a designer on a new feature, or translate a PRD into design requirements. Produces a brief with user goal, emotional context, success criteria, constraints, edge cases, and out-of-scope boundaries.
Design statistically rigorous A/B tests and interpret experiment results. Use when asked to design an experiment, run an A/B test, calculate sample size, interpret test results, or assess whether an experiment was successful. Produces a complete experiment design with hypothesis, sample size, run time, success criteria, and risk flags — or a results interpretation with ship/iterate/kill recommendation.
Synthesises user signals from multiple research sources into a unified, weighted insight brief. Use when you have data from interviews, support tickets, NPS verbatims, app reviews, or sales calls and need to reconcile contradictions, surface the underlying need behind requests, or answer 'what are users really telling us'. Produces ranked insights with confidence ratings, source weighting rationale, divergent signal analysis by user segment, and a research gap identification section.
Structure a product data analysis, metric deep-dive, funnel analysis, or cohort study. Use when asked to analyse product metrics, investigate a drop in conversion, explain a data change to stakeholders, or find the root cause of a metric movement. Produces a structured analysis with question, root cause, confidence level, and recommended action.
Interpret product metrics against goals and surface actionable signals. Use when asked to analyse product health, review key metrics, investigate a performance issue, produce a health report, or assess product-market fit signals. Produces a structured health report with RAG status, trend analysis, root cause hypotheses, and prioritised actions.
Structure a retention analysis, churn investigation, or engagement deep-dive for any product team. Use when asked to analyse user retention, investigate churn, measure DAU/MAU, or build a retention improvement plan. Produces a retention snapshot with root cause hypotheses, aha-moment correlation, and prioritised interventions.