ads-create
Create source-grounded paid-ad campaign concepts, messaging, copy, creative briefs, and production plans from a validated brand profile, campaign objective, platform requirements, and optional audit evidence. Triggers on: campaign brief, campaign concepts, create a campaign, ad concepts, ad copy, ad messaging, creative brief, headlines, descriptions.
git clone --depth 1 https://github.com/AgriciDaniel/claude-ads /tmp/ads-create && cp -r /tmp/ads-create/skills/ads-create ~/.claude/skills/ads-createSKILL.md
# Campaign Concepts and Copy 1. Load the validated setup/brand profile, objective, audience, offer, proof, platform/placement requirements, policy context, and optional audit findings. 2. Separate factual claims, operator-approved claims, and creative hypotheses. 3. Generate materially distinct strategic concepts, not cosmetic rewrites. 4. For each concept, define insight, promise, proof, hook, narrative, CTA, objections, platform adaptations, destination, and experiment hypothesis. 5. Validate copy limits and policy against current platform references. Load only the active files among `ads/references/google-creative-specs.md`, `meta-creative-specs.md`, `youtube-creative-specs.md`, `linkedin-creative-specs.md`, `tiktok-creative-specs.md`, and `microsoft-creative-specs.md`; use the dated source ledger for every current specification claim. 6. Return a versioned creative brief and copy deck inside the run directory. Do not invent testimonials, certifications, scarcity, prices, outcomes, or regulated claims. Human review remains required before production or launch.
Operate professional paid advertising across Google, Meta, YouTube, LinkedIn, TikTok, Microsoft, Apple, Amazon, Reddit, Pinterest, Snapchat, and X. Use for account intake, source-grounded audits, strategy, budget and measurement planning, creative production, experiments, reporting, monitoring, and explicitly approved campaign changes. Also trigger on PPC, paid social, retail media, attribution, tracking, landing pages, cross-platform conversion totals, negative keywords or search terms, beta-feature scoring, stale platform claims, API-token or credential setup, campaign deletion, and safe Claude Ads installation or uninstall.
Amazon Ads evidence and controls specialist. Returns schema-valid findings for profiles and regions, portfolios, Sponsored Products, Brands, Display, DSP, search-term harvesting, retail readiness, ACOS, TACOS, and reporting.
Apple Ads evidence and controls specialist. Returns schema-valid findings for campaign and keyword structure, Search Match, placements, product pages, bidding, budget, AdServices attribution, and MMP reconciliation.
Budget and finance specialist. Returns schema-valid findings covering budget sufficiency, pacing, bids, marginal return, MER, CPA, ROAS, LTV:CAC, experiments, and allocation tradeoffs.
Cross-platform creative specialist. Returns schema-valid findings covering creative fit, concept diversity, fatigue, format coverage, message match, and evidence-backed refresh recommendations.
Google Ads evidence and controls specialist. Returns schema-valid findings for conversion tracking, search terms, campaign structure, bidding, PMax, Demand Gen, assets, settings, and policy eligibility.
LinkedIn Ads evidence and controls specialist. Returns schema-valid findings for Insight Tag and conversions, professional audiences, lead generation, creative, bidding, pacing, ABM, and policy eligibility.
Meta Ads evidence and controls specialist. Returns schema-valid findings for Pixel and CAPI, attribution, creative diversity and fatigue, account structure, audiences, placements, automation, and policy eligibility.