ads-creative
Audit paid-ad copy, images, video, hooks, concepts, format coverage, platform-native fit, message match, creative fatigue, accessibility, and policy across supported platforms. Use for creative audit, ad creative, creative fatigue, creative diversity, ad copy review, video review, image review, or production priorities.
git clone --depth 1 https://github.com/AgriciDaniel/claude-ads /tmp/ads-creative && cp -r /tmp/ads-creative/skills/ads-creative ~/.claude/skills/ads-creativeSKILL.md
# Creative Audit 1. Inventory assets by concept, hook, offer, format, placement, audience, date, and performance window; cosmetic resizes are not distinct concepts. 2. Load only active-platform specifications and current policy sources. 3. Evaluate attention, clarity, brand/offer evidence, platform-native execution, accessibility, destination match, format/safe-zone compliance, and disclosure. 4. Diagnose fatigue only from time-series delivery and response evidence, not age alone. 5. Keep creative quality, format compliance, and measured performance separate. 6. Return prioritized refresh or experiment briefs with hypothesis, audience, format, owner, success measure, and evidence. Do not claim a universal refresh cadence, creative count, sound behavior, or performance threshold. Preserve human review for emotional and cultural judgment.
Operate professional paid advertising across Google, Meta, YouTube, LinkedIn, TikTok, Microsoft, Apple, Amazon, Reddit, Pinterest, Snapchat, and X. Use for account intake, source-grounded audits, strategy, budget and measurement planning, creative production, experiments, reporting, monitoring, and explicitly approved campaign changes. Also trigger on PPC, paid social, retail media, attribution, tracking, landing pages, cross-platform conversion totals, negative keywords or search terms, beta-feature scoring, stale platform claims, API-token or credential setup, campaign deletion, and safe Claude Ads installation or uninstall.
Amazon Ads evidence and controls specialist. Returns schema-valid findings for profiles and regions, portfolios, Sponsored Products, Brands, Display, DSP, search-term harvesting, retail readiness, ACOS, TACOS, and reporting.
Apple Ads evidence and controls specialist. Returns schema-valid findings for campaign and keyword structure, Search Match, placements, product pages, bidding, budget, AdServices attribution, and MMP reconciliation.
Budget and finance specialist. Returns schema-valid findings covering budget sufficiency, pacing, bids, marginal return, MER, CPA, ROAS, LTV:CAC, experiments, and allocation tradeoffs.
Cross-platform creative specialist. Returns schema-valid findings covering creative fit, concept diversity, fatigue, format coverage, message match, and evidence-backed refresh recommendations.
Google Ads evidence and controls specialist. Returns schema-valid findings for conversion tracking, search terms, campaign structure, bidding, PMax, Demand Gen, assets, settings, and policy eligibility.
LinkedIn Ads evidence and controls specialist. Returns schema-valid findings for Insight Tag and conversions, professional audiences, lead generation, creative, bidding, pacing, ABM, and policy eligibility.
Meta Ads evidence and controls specialist. Returns schema-valid findings for Pixel and CAPI, attribution, creative diversity and fatigue, account structure, audiences, placements, automation, and policy eligibility.