ads-math
Calculate and model paid-media CPA, CPL, CPC, CPM, ROAS, MER, break-even targets, contribution margin, LTV:CAC, impression-share opportunity, budgets, forecasts, and experiment economics. Use for PPC math, ad calculator, break-even analysis, ROAS calculator, CPA calculator, budget forecast, LTV CAC, or MER.
git clone --depth 1 https://github.com/AgriciDaniel/claude-ads /tmp/ads-math && cp -r /tmp/ads-math/skills/ads-math ~/.claude/skills/ads-mathSKILL.md
# Paid Media Financial Model 1. Identify the decision and collect units, currency, period, tax/refund treatment, margin, attribution basis, and uncertainty. 2. Show the formula and map every input to an operator value or cited artifact. 3. Validate denominators, sign, missing values, incompatible windows, and unit conversions. 4. Calculate base, downside, and upside cases where uncertainty affects the decision. 5. Keep platform-attributed revenue, blended business revenue, cash flow, and contribution margin distinct. 6. Return machine-readable inputs, formulas, outputs, sensitivities, and decision implications. Never fabricate missing financial inputs, hide division-by-zero, or present a point forecast without its assumptions.
Operate professional paid advertising across Google, Meta, YouTube, LinkedIn, TikTok, Microsoft, Apple, Amazon, Reddit, Pinterest, Snapchat, and X. Use for account intake, source-grounded audits, strategy, budget and measurement planning, creative production, experiments, reporting, monitoring, and explicitly approved campaign changes. Also trigger on PPC, paid social, retail media, attribution, tracking, landing pages, cross-platform conversion totals, negative keywords or search terms, beta-feature scoring, stale platform claims, API-token or credential setup, campaign deletion, and safe Claude Ads installation or uninstall.
Amazon Ads evidence and controls specialist. Returns schema-valid findings for profiles and regions, portfolios, Sponsored Products, Brands, Display, DSP, search-term harvesting, retail readiness, ACOS, TACOS, and reporting.
Apple Ads evidence and controls specialist. Returns schema-valid findings for campaign and keyword structure, Search Match, placements, product pages, bidding, budget, AdServices attribution, and MMP reconciliation.
Budget and finance specialist. Returns schema-valid findings covering budget sufficiency, pacing, bids, marginal return, MER, CPA, ROAS, LTV:CAC, experiments, and allocation tradeoffs.
Cross-platform creative specialist. Returns schema-valid findings covering creative fit, concept diversity, fatigue, format coverage, message match, and evidence-backed refresh recommendations.
Google Ads evidence and controls specialist. Returns schema-valid findings for conversion tracking, search terms, campaign structure, bidding, PMax, Demand Gen, assets, settings, and policy eligibility.
LinkedIn Ads evidence and controls specialist. Returns schema-valid findings for Insight Tag and conversions, professional audiences, lead generation, creative, bidding, pacing, ABM, and policy eligibility.
Meta Ads evidence and controls specialist. Returns schema-valid findings for Pixel and CAPI, attribution, creative diversity and fatigue, account structure, audiences, placements, automation, and policy eligibility.