ads-optimize
Diagnose and draft or explicitly apply paid-ad optimizations using evidence, financial constraints, experiments, and capability-gated adapters. Use for campaign optimization, budget reallocation, bid changes, pausing or archiving ads, requests to delete campaigns, search-term or negative-keyword actions, creative rotation, or improving CPA and ROAS.
git clone --depth 1 https://github.com/AgriciDaniel/claude-ads /tmp/ads-optimize && cp -r /tmp/ads-optimize/skills/ads-optimize ~/.claude/skills/ads-optimizeSKILL.md
# Paid Media Optimization Default to `--draft`. 1. Load the latest normalized snapshot, prior decisions, monitoring results, experiment state, conversion lag, economics, and platform capability manifest. 2. Identify the decision and causal evidence; do not optimize a metric in isolation. 3. Compare no-change, experiment, and mutation options, including learning, policy, tracking, inventory, and opportunity-cost effects. 4. Produce ranked recommendations with confidence and success measures. 5. Convert approved recommendations into mutation plans only through the main mutation gate. 6. Apply, verify, audit, and retain rollback only when the exact operation is enabled and remote state still matches the draft precondition. Never use a fixed CPA multiple, budget ratio, benchmark, or novelty claim as sole authorization to change an account. ## Destructive-action boundary Refuse permanent deletion of campaigns, ad groups, ads, audiences, conversions, or other account objects. Permanent deletion is outside the supported mutation contract and cannot be made safe by confirmation. Offer reversible alternatives: leave objects paused, archive where supported, apply labels, export a backup, and define a retention or later-review date. Do not create or apply a delete plan. Search-term actions require a search terms report, business-relevance evidence, and an overblocking review. Without them, request the missing evidence and do not invent or illustrate specific negative keywords.
Operate professional paid advertising across Google, Meta, YouTube, LinkedIn, TikTok, Microsoft, Apple, Amazon, Reddit, Pinterest, Snapchat, and X. Use for account intake, source-grounded audits, strategy, budget and measurement planning, creative production, experiments, reporting, monitoring, and explicitly approved campaign changes. Also trigger on PPC, paid social, retail media, attribution, tracking, landing pages, cross-platform conversion totals, negative keywords or search terms, beta-feature scoring, stale platform claims, API-token or credential setup, campaign deletion, and safe Claude Ads installation or uninstall.
Amazon Ads evidence and controls specialist. Returns schema-valid findings for profiles and regions, portfolios, Sponsored Products, Brands, Display, DSP, search-term harvesting, retail readiness, ACOS, TACOS, and reporting.
Apple Ads evidence and controls specialist. Returns schema-valid findings for campaign and keyword structure, Search Match, placements, product pages, bidding, budget, AdServices attribution, and MMP reconciliation.
Budget and finance specialist. Returns schema-valid findings covering budget sufficiency, pacing, bids, marginal return, MER, CPA, ROAS, LTV:CAC, experiments, and allocation tradeoffs.
Cross-platform creative specialist. Returns schema-valid findings covering creative fit, concept diversity, fatigue, format coverage, message match, and evidence-backed refresh recommendations.
Google Ads evidence and controls specialist. Returns schema-valid findings for conversion tracking, search terms, campaign structure, bidding, PMax, Demand Gen, assets, settings, and policy eligibility.
LinkedIn Ads evidence and controls specialist. Returns schema-valid findings for Insight Tag and conversions, professional audiences, lead generation, creative, bidding, pacing, ABM, and policy eligibility.
Meta Ads evidence and controls specialist. Returns schema-valid findings for Pixel and CAPI, attribution, creative diversity and fatigue, account structure, audiences, placements, automation, and policy eligibility.