Mailchimp Automation

# Mailchimp Automation

Comprehensive skill for automating Mailchimp email marketing and audience management.

## Core Workflows

### 1. Campaign Pipeline

```
EMAIL CAMPAIGN FLOW:
┌─────────────────┐
│  Plan Campaign  │
│  - Goals        │
│  - Audience     │
└────────┬────────┘
         ▼
┌─────────────────┐
│  Create Content │
│  - Design       │
│  - Copy         │
└────────┬────────┘
         ▼
┌─────────────────┐
│  Configure      │
│  - Subject      │
│  - Preview      │
│  - Settings     │
└────────┬────────┘
         ▼
┌─────────────────┐
│  Test & Review  │
│  - A/B test     │
│  - Preview      │
└────────┬────────┘
         ▼
┌─────────────────┐
│  Schedule/Send  │
│  - Timing       │
│  - Send         │
└────────┬────────┘
         ▼
┌─────────────────┐
│    Analyze      │
│  - Opens/Clicks │
│  - Revenue      │
└─────────────────┘
```

### 2. Campaign Configuration

```yaml
campaign_config:
  type: regular  # regular, automated, plaintext, ab_test
  
  recipients:
    list_id: "abc123"
    segment_opts:
      saved_segment_id: "seg123"
      # or dynamic conditions
      
  settings:
    subject_line: "{{subject}}"
    preview_text: "{{preview}}"
    from_name: "{{company}}"
    reply_to: "{{email}}"
    
  tracking:
    opens: true
    clicks: true
    ecommerce: true
    google_analytics: "campaign_name"
    
  content_type: "template"
  template_id: "template_123"
```

## Audience Management

### Segmentation Rules

```yaml
segments:
  - name: active_subscribers
    conditions:
      - field: last_opened
        op: greater_than
        value: "30_days_ago"
        
  - name: high_value_customers
    conditions:
      - field: ecomm_total_spent
        op: greater_than
        value: 500
      - field: ecomm_orders
        op: greater_than
        value: 3
        
  - name: at_risk
    conditions:
      - field: last_opened
        op: greater_than
        value: "90_days_ago"
      - field: email_campaigns_opened
        op: greater_than
        value: 5
        
  - name: new_subscribers
    conditions:
      - field: timestamp_signup
        op: greater_than
        value: "30_days_ago"
```

### Audience Tags

```yaml
tagging_automation:
  - trigger: form_submit
    form: "newsletter_signup"
    actions:
      - add_tag: "newsletter"
      - add_tag: "{{form.interest}}"
      
  - trigger: purchase
    actions:
      - add_tag: "customer"
      - add_tag: "purchased_{{product_category}}"
      
  - trigger: link_clicked
    url_contains: "/pricing"
    actions:
      - add_tag: "interested_in_pricing"
```

## Email Automation

### Welcome Series

```yaml
welcome_automation:
  name: "Welcome Series"
  trigger:
    type: signup
    list_id: "main_list"
    
  emails:
    - delay: immediate
      subject: "Welcome to {{company}}! 🎉"
      template: welcome_email_1
      
    - delay: 2_days
      subject: "Here's how to get started"
      template: welcome_email_2
      
    - delay: 5_days
      subject: "{{first_name}}, your exclusive tips"
      template: welcome_email_3
      
    - delay: 10_days
      subject: "Ready to take the next step?"
      template: welcome_email_4
      content: offer_cta
```

### Abandoned Cart

```yaml
abandoned_cart:
  name: "Cart Recovery"
  trigger:
    type: ecommerce
    event: cart_abandoned
    delay: 1_hour
    
  emails:
    - delay: 1_hour
      subject: "You left something behind..."
      template: cart_reminder_1
      show_cart_items: true
      
    - delay: 24_hours
      condition: cart_not_recovered
      subject: "Your cart is waiting"
      template: cart_reminder_2
      include_discount: false
      
    - delay: 72_hours
      condition: cart_not_recovered
      subject: "Last chance: 10% off your cart"
      template: cart_reminder_3
      include_discount: true
      discount_code: "COMEBACK10"
```

### Post-Purchase

```yaml
post_purchase:
  name: "Post-Purchase Nurture"
  trigger:
    type: ecommerce
    event: purchase
    
  emails:
    - delay: immediate
      type: transactional
      subject: "Order confirmed #{{order_id}}"
      template: order_confirmation
      
    - delay: 3_days
      type: transactional
      subject: "Your order has shipped"
      template: shipping_notification
      condition: order_shipped
      
    - delay: 7_days
      subject: "How's your {{product_name}}?"
      template: review_request
      condition: order_delivered
      
    - delay: 30_days
      subject: "You might also like..."
      template: cross_sell
      content: recommended_products
```

## A/B Testing

### Test Configuration

```yaml
ab_test:
  type: subject_line  # or content, send_time, from_name
  
  variants:
    a:
      subject: "Don't miss out: Sale ends tonight"
    b:
      subject: "⚡ Flash sale: 24 hours only"
      
  test_settings:
    split_percentage: 20  # Test on 20%, winner to 80%
    winning_metric: open_rate  # or click_rate, revenue
    wait_time: 4_hours
    
  auto_winner:
    enabled: true
    send_remaining: true
```

### Multivariate Test

```yaml
multivariate_test:
  factors:
    subject_line:
      - "New arrivals just dropped"
      - "You'll love what's new"
    preview_text:
      - "Shop the latest styles"
      - "See what's trending now"
    send_time:
      - "09:00"
      - "14:00"
      
  combinations: 8
  sample_size: 25%
  duration: 24_hours
```

## Email Templates

### Newsletter Template

```yaml
newsletter_template:
  layout: multi_column
  
  sections:
    - type: header
      logo: "{{logo_url}}"
      navigation: true
      
    - type: hero
      image: "{{hero_image}}"
      headline: "{{headline}}"
      subheadline: "{{subheadline}}"
      cta:
        text: "{{cta_text}}"
        url: "{{cta_url}}"
        
    - type: content_blocks
      columns: 2
      items:
        - image: "{{item1_image}}"
          title: "{{item1_title}}"
          description: "{{item1_desc}}"
          link: "{{item1_url}}"
          
    - type: footer
      social_links: true