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Skill757 repo starsupdated 8d ago

jab-hook

Gary Vaynerchuk's jab-jab-jab-right-hook framework applied to a personal portfolio rotation on X and LinkedIn. Jabs = build-in-public + educational (value). Hooks = promo (the ask). Each property in the user's configured portfolio (see `~/.config/makerskills/jab-hook/properties.yaml`) gets a hook at least once every ~3 weeks; jabs fill the rest. Drafts go into the user's Typefully workspace via MCP. Modes — plan (7-day plan), pick-next (single post), audit (coverage report), draft (specific post). Triggers on "/jab-hook," "what should I post," "plan my socials," "next promo," "next jab," "next hook," "social rotation," "promote [property]," "BIP post," "audit my socials," "what haven't I posted about.

Install in Claude Code
Copy
git clone --depth 1 https://github.com/coreyhaines31/makerskills /tmp/jab-hook && cp -r /tmp/jab-hook/skills/jab-hook ~/.claude/skills/jab-hook
Then start a new Claude Code session; the skill loads automatically.

SKILL.md

# /jab-hook — Jab-jab-jab-right-hook for a personal portfolio

Gary Vaynerchuk's framework applied to your configured portfolio: keep the feed mostly *jabs* (value — BIP + educational) so the *hooks* (promo) earn attention when they land. Drafts to your personal Typefully workspace.

**One-time setup**: see `references/properties.md` and `references/typefully-config.md` to configure your real portfolio + workspace. Personal config lives in `${MAKERSKILLS_CONFIG:-$HOME/.config/makerskills}/jab-hook/`.

## Mental model

- **N rotation slots** (configured in `~/.config/makerskills/jab-hook/properties.yaml`): one per property you want to promote on rotation
- **~2 promo posts/week** → each property cycles every ~3 weeks at equal weight
- **Non-promo days**: 50/50 build-in-public vs educational
- **Target weekly rhythm**: ~2 promo + ~2–3 BIP + ~2–3 educational
- **Platforms**: X + LinkedIn via your personal Typefully workspace

## Step 1 — Pick the mode

Detect from the trigger:

| User says | Mode |
|---|---|
| "plan my socials," "next week's posts" | **plan** |
| "what should I post," "next promo," "pick next" | **pick-next** |
| "audit my socials," "what's overdue," "what haven't I posted about" | **audit** |
| "draft a promo for X," "BIP post about Y," "educational about Z" | **draft** |

If ambiguous, confirm.

## Step 2 — Load context

1. Read `references/properties.md` — the 6 rotation slots and angle ideas
2. Read `references/voice.md` — the user's voice rules per platform
3. Read `references/content-types.md` — templates for promo / BIP / educational
4. Pull recent posts from your personal Typefully workspace:
   - First run: call `mcp__typefully__typefully_list_social_sets` and ask which social set is your personal (X + LinkedIn). Save the ID to `${MAKERSKILLS_CONFIG:-$HOME/.config/makerskills}/jab-hook/typefully.yaml` for future runs (schema in `references/typefully-config.example.yaml` — never save it inside the skill folder; upgrades wipe it).
   - Call `mcp__typefully__typefully_list_drafts` filtered to the last 30 days
   - Classify each as promo / BIP / educational by content
5. Compute **days since last promo** for each of the 6 slots

## Step 3 — Mode logic

### plan (7-day plan)
- Slot the 1–2 most overdue properties as **promo** posts
- Fill remaining 5 days with **alternating** BIP and educational (50/50)
- Output as a table: `Day | Type | Property/Topic | Hook | Draft summary`
- Don't stack two promo on consecutive days
- After the user approves the plan, offer to draft each one in sequence

### pick-next
- Identify the most overdue property
- If most overdue < 14 days, suggest a BIP or educational instead (whichever is less recent)
- Draft 1 post; ask before syndicating

### audit
- Report: days since last promo per property, ordered by most overdue
- Flag any property >21 days as overdue
- Suggest the next 1–2 moves

### draft
- Skip rotation logic — draft the requested post
- Use the right content-type template

## Step 4 — Draft

Follow `references/voice.md` and `references/content-types.md`. Default: **single post**, one per platform (X version + LinkedIn version). Thread only if the second post earns its place.

**Link placement (load-bearing)**: never put a URL in the body. Default is no link at all — let curiosity drive the click. When a link is needed, draft it as a **first comment** for LinkedIn (Typefully supports auto-comment) or a **reply** for X. The body always stands alone.

### Optional: inspiration scan

For `promo` and `educational` posts, optionally scan inspiration accounts (`references/inspiration.md`) before drafting:

1. Pick 1–2 accounts whose audience overlaps with the property
2. Pull recent posts (agent-browser if it works on LinkedIn; otherwise ask the user to paste examples or fall back to their X/newsletter)
3. Extract structural patterns: hook openers, post length, line-break rhythm, CTA styles
4. Apply ONE pattern to the user's voice — never mimic phrasing
5. Log new patterns in `${MAKERSKILLS_CONFIG:-$HOME/.config/makerskills}/jab-hook/patterns.local.md` (create if missing) so they accumulate — `references/patterns.md` documents the starter patterns and stays read-only

Skip inspiration scan when the user says "just draft it" or when iterating on an existing post.

## Step 5 — Syndicate to Typefully

Ask: *"Push to Typefully now? (X + LinkedIn, your personal workspace)"*

If yes:
1. Read social set ID from `${MAKERSKILLS_CONFIG:-$HOME/.config/makerskills}/jab-hook/typefully.yaml` (setup notes in `references/typefully-config.md`)
2. Call `mcp__typefully__typefully_create_draft` once for X, once for LinkedIn (or once with both platforms if the social set spans both)
3. If the draft has a first-comment link, configure Typefully to add it automatically (LinkedIn auto-comment / X reply). If the MCP doesn't support auto-comment for one of the platforms, surface the comment text so the user can paste it after publishing.
4. Default to **draft** state (not scheduled) — the user reviews in Typefully UI before sending
5. Return the Typefully draft URLs

## Composes with

- `paste` — clean output for pasting into Typefully / LinkedIn / X manually if the MCP path doesn't fit
- `social-fetch` — pull inspiration-account posts for structural analysis (replaces inline agent-browser)
- `second-brain` — the `Content Ideas` wiki page hoppers hooks, frameworks, stories; `/jab-hook` drafts pull candidates from there
- `deep-research` — when a promo needs a stat or citation the draft doesn't have yet
- `marketingskills:social` — generic social frameworks, useful when teaching strategy vs shipping your own posts
- `marketingskills:copywriting` — for hook / headline ideation when stuck

## Notes on quality

- **1 promo per week per property is the floor, not the ceiling.** Rotation compounds when it's predictable — 4 properties × 1 promo/week = 4 promo weeks/month. Educational + BIP + community fill the rest.
- **Never mimic phrasing from inspiration accounts.
business-brainstormSkill

When you want to pressure-test a potential new business, product, or side project against the serial-founder filter. Not \"marketing ideas for a product\" (that's marketing-skills:marketing-ideas) — this is \"should this business exist + can you win it.\" Runs the idea through a structured framework (problem, audience, wedge, monetization, moat, portfolio fit, distribution, energy fit, opportunity cost), checks domain availability via /domain, optionally triggers /deep-research for market validation, and outputs a viability brief: build / sleep on it / pass. Archives every idea to ~/.config/makerskills/business-brainstorm/archive/ so past work is searchable. Triggers on \"/business-brainstorm,\" \"/brainstorm,\" \"new business idea,\" \"should I build X,\" \"pressure test this idea,\" \"validate this idea,\" \"is X a good business,\" \"what about a [type] for [audience].\"

company-brainSkill

Your team's shared, AI-ready knowledge base — people, companies, meetings, SOPs, and decisions structured so Claude can answer questions on your team's behalf. Team-scope sibling to second-brain (which is personal-scope). Seven modes — capture (drop something into the right structured dir), compile (process into wiki pages, update INDEX.md), query (answer from the corpus with trust weighting, save to outputs/), review (triage queue — verify / deprecate / supersede unreviewed and stale captures so wrong info never becomes context), lint (orphans / stale / contradictions / gaps), connect (suggest new wikilinks), search (quick lookup). Structured raw dirs (people/, companies/, meetings/, sops/, decisions/, customer-language/, recurring-questions/, sales-objections/) instead of second-brain's flat type-prefixed raw/. Multi-author aware — every capture stamps author + timestamp + trust status. Optional auto-sync from Fathom/Gong/Granola call transcripts, Slack/email exports, CRM. Defaults to a vault at ${COMPANY_BRAIN_VAULT:-$HOME/Documents/CompanyBrain}/. Triggers on "/company-brain," "/cb," "capture this into the team brain," "log this meeting," "add this person to the team brain," "save this SOP," "compile the company wiki," "query the team brain," "what does the team know about X," "review the company brain," "cull the team brain," "lint the company brain," "who's the internal expert on X.

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decideSkill

When you have a decision to make and want a structured workflow that picks the load-bearing questions, walks through them, reaches a call (or "wait"), and archives the rationale for future reference. Based on the 37signals Guide to Making Decisions (38 questions) plus house additions like Q39 opportunity cost ("what does saying yes displace?"). Triages to 6–8 relevant questions per decision instead of forcing the full set. Archives every decision to ~/.config/makerskills/decide/archive/ with a revisit date so you can check later whether the call was right. Triggers on "/decide," "help me decide," "should I [X]," "I need to make a decision about," "stuck on a decision," "deciding between," "go/no-go on," "what should I do about." This is both the decision-making workflow AND the decision log — making the decision is the act of logging it.

deep-researchSkill

When you want multi-source, multi-step research on a topic — competitor research before a sales call, market research for a new business idea, positioning angles, due diligence on a partnership or podcast guest, tech decision research (which DB, which auth), or any \"I need to actually understand X.\" Combines WebSearch, WebFetch, agent-browser, /last30days (Reddit/X/YouTube/HN/web recency), memory, and Notion. Outputs a structured brief with citations, contradictions, gaps, and recommended next steps. Archives every research run to ~/.config/makerskills/deep-research/archive/ so past work is searchable. Triggers on \"/deep-research,\" \"research X,\" \"investigate X,\" \"do a deep dive on X,\" \"look into X,\" \"what's actually happening with X,\" \"due diligence on X,\" \"validate this market.\" Differs from a one-shot WebSearch: this is multi-pass with verification.

domainSkill

When you want to brainstorm and check available .com domains for a new project — brand naming, aftermarket pricing (HugeDomains / Afternic / Sedo / Dan), USPTO trademark screening, and social handle availability. Built on Laura Roeder's \"work backwards from availability, not from a name you fell in love with\" methodology. Uses Vercel CLI + whois + Domainr API + Namecheap API + agent-browser for the pieces each tool actually reliably supports (multi-tool ensemble because no single tool covers everything cleanly). 11-step workflow: budget → brainstorm → primary availability check → whois cross-check → Domainr aggregation → Namecheap price → aftermarket sweep (+ liveness probe for parked/dead domains, drop-watch for expiring ones) → bucket → negotiate → NAME research (trademark + socials) → buy. Triggers on \"/domain,\" \"find a domain,\" \"check domain availability,\" \"brainstorm a domain,\" \"what .com is available for X,\" \"domain hunt,\" \"name my project,\" \"is X.com available,\" \"aftermarket price on X.com,\" \"trademark check for X.\"

loopifySkill

When you want to set up an agent loop, cron-scheduled task, or recurring workflow that runs autonomously in Claude Code. Judgment layer on top of ScheduleWakeup, CronCreate, and the /loop skill — decides whether to use dynamic pacing (self-scheduling wake-ups), cron scheduling (fixed intervals), or a one-shot loop; tunes delay to avoid the 5-minute cache-miss cliff; designs idempotent loop bodies; sets bail-out conditions so loops don't run forever. Examples of loops to loopify — weekly review pulse, daily brief generation, hourly monitoring of a metric, periodic vault compilation, upstream-check for an adapted skill, sponsorship-pipeline refresh, YouTube-transcript-batch-download, morning startup routine. Triggers on "/loopify," "set up a loop," "schedule this task," "run this daily," "run this weekly," "cron this," "make this recurring," "automate this on a schedule," "keep this running until X." Part of the -ify trifecta (skillify / toolify / loopify) for extending Claude Code. NOT for authoring a new skill — that's skillify. NOT for adding a tool/integration — that's toolify.

maker-councilSkill

When you want multiple expert perspectives on a founder/operator question — a simulated personal board of advisors staffed by legendary founders, CEOs, and operators (Jason Fried, Elon Musk, Jeff Bezos, Jensen Huang, Bob Iger, Paul Graham, Naval Ravikant, Sara Blakely). Bring a real decision — \"should I raise prices?\", \"hire my first employee?\", \"raise or bootstrap?\", \"kill this project?\" — and the council weighs in through their documented frameworks, surfaces where they disagree, and synthesizes a recommendation. Also use when the user mentions 'maker council,' 'board of advisors,' 'what would Bezos do,' 'what would Jason Fried say,' 'channel Naval,' 'ask the council,' 'get multiple perspectives on this decision,' or asks how a famous founder would approach their problem. Optional live-research pass grounds takes in what each member has actually said (via deep-research / watch-video / last30days). Sibling of marketing-skills' marketing-council (marketing questions go there; company-building and operator questions come here). Archives sessions to ~/.config/makerskills/maker-council/archive/. For committing to one of the surfaced directions, hand off to decide.