convert

# Convert - Conversion Orchestrator (The Donahoe Method, encoded)

Verb-style entry point for the Wayland conversion pack. The user types `/convert <verb> <args>` and this skill dispatches to the corresponding sub-skill. Every sub-skill is auto-registered as its own flat slash command (`/convert-sales-page`, `/convert-vsl`, ...) so power users skip the verb. The orchestrator exists for English-style chaining (`/convert sales-page my-course`) and for composite flows that span multiple sub-skills.

## What this pack ships (33 skills)

This pack is the **conversion-asset authoring layer** of the Wayland Business Suite. Every page-building skill applies **The Donahoe Method** - 8 named frameworks + foundation + voice rules + temperature model - and emits both a structured brief AND a paste-ready HTML/CSS reference implementation.

The Method (full source: `.planning/research/conversion-pack-2026-05-03/the-donahoe-method.md`):

1. **The One Person Rule** - Always writing to one person, not an audience.
2. **The Four Questions** (diagnostic) - Why You / Why Me / Why This / Why Now.
3. **The Four-Layer Open** - Nerve Strike → Side Door → Skin in the Game → Fingerprint.
4. **Conversational Proof** - Claim → evidence (story/specific) → reason → move on. 5 types: Anecdote, Receipt, Drive-By, Namecheck, Because.
5. **The Three Locks** - Want, Trust, Excuse. All three must open before they buy.
6. **The Donahoe Bullet System** - Keyhole, Flip, Snapshot, Scar. Mixed for rhythm.
7. **The Cascade Close** - Stack → Vision → Math → Safety Net → Door + P.S. + P.P.S.
8. **The Greased Chute** - Engineer momentum: open loops, paragraph length, sentence rhythm, transition curiosity.
9. **Market Temperature** - Ice Cold / Cool / Warm / Hot / Boiling. Different copy per temp.
10. **The Donahoe Transition System** - 10 moves: Comparison Bomb, Escalation, Aside Bomb, Interrupt, Dismiss, Diagnostic, Assumed Agreement, Internal Moment, Admission, Energy Drop.
11. **The Donahoe Voice Rules** - Sentence mechanics + word choices + structural moves + the Bullshit Filter.

## When to Use

Trigger this orchestrator when the user wants to **build a conversion asset from a brief or product description**. Typical invocations:

- `/convert sales-page <product>` - long-form direct-response sales page (HTML + brief)
- `/convert vsl <product>` - video sales letter script (18-min structure + timestamps)
- `/convert squeeze <product>` - single-purpose opt-in page
- `/convert oto <product>` - One-Time Offer page
- `/convert downsell <product>` - OTO recovery page
- `/convert lead-magnet-page <product>` - free→email opt-in page
- `/convert bridge <product>` - advertorial / pre-sell content piece
- `/convert webinar-reg <event>` - webinar registration page
- `/convert thank-you <product>` - thank-you page with secondary offer
- `/convert audit <copy>` - Donahoe Method audit on existing copy
- `/convert package <product>` - composite full-asset build (research → primitives → page → visual → audit)

Do **NOT** trigger this orchestrator for:
- Auditing an existing live URL (use `/market landing <url>` or `/market copy <url>`)
- Analyzing a funnel's conversion path on a live site (use `/market funnel <url>`)
- Designing the offer structure itself (use `/funnel offer` - that's funnels pack territory)
- Designing the sequence the asset lives in (use `/funnel ladder`, `/funnel cart-cycle-launch`, `/funnel conviction-webinar`)

## Verbs

| Verb | Sub-skill | One-liner |
|------|-----------|-----------|
| `four-questions` | `convert-four-questions` | Run The Four Questions diagnostic (Why You / Me / This / Now) |
| `temperature` | `convert-temperature` | Classify reader temperature (Ice Cold / Cool / Warm / Hot / Boiling) |
| `open` | `convert-open` | Generate Four-Layer Open (Nerve Strike + Side Door + Skin in Game + Fingerprint) |
| `proof` | `convert-proof` | Apply Conversational Proof - claim → evidence → reason → move on; 5 types library |
| `locks` | `convert-three-locks` | Architect Want / Trust / Excuse persuasion sequence |
| `bullets` | `convert-bullets` | Generate bullets across 4 types (Keyhole / Flip / Snapshot / Scar) mixed for rhythm |
| `close` | `convert-close` | The Cascade Close - Stack → Vision → Math → Safety Net → Door + P.S. + P.P.S. |
| `chute` | `convert-chute` | Engineer momentum (open loops, rhythm, transitions, read-aloud test) |
| `transition` | `convert-transition` | Library of 10 transition moves; integrate into existing copy |
| `voice` | `convert-voice` | Apply Donahoe Voice Rules + Bullshit Filter |
| `fingerprint` | `convert-fingerprint` | Develop the only-you POV / contrarian take / vivid voice |
| `bullshit-filter` | `convert-bullshit-filter` | Pass any draft through "would I actually say this to someone I'm trying to help?" |
| `sales-page` | `convert-sales-page` | Long-form direct-response sales page (full Method + HTML/CSS) |
| `vsl` | `convert-vsl` | VSL script (18-min structure with timestamps) |
| `vsl-page` | `convert-vsl-page` | VSL hosting page + buy-button reveal mechanics |
| `squeeze` | `convert-squeeze-page` | Single-purpose opt-in page |
| `oto` | `convert-oto-page` | One-Time Offer page |
| `downsell` | `convert-downsell-page` | OTO recovery page |
| `bump` | `convert-bump` | Order-form bump micro-copy + checkbox HTML |
| `cross-sell` | `convert-cross-sell-page` | Post-purchase upsell with relevant bundles |
| `lead-magnet-page` | `convert-lead-magnet-page` | Free→email opt-in page |
| `thank-you` | `convert-thank-you-page` | Thank-you page with secondary-offer stack |
| `bridge` | `convert-bridge-page` | Advertorial / listicle / pre-sell content |
| `webinar-reg` | `convert-webinar-reg-page` | Webinar registration page |
| `checkout` | `convert-checkout-page` | Checkout micro-copy + trust signals |
| `above-fold` | `convert-above-fold` | Above-fold hierarchy + 5-second test |
| `scroll-rhythm` | `convert-scroll-rhythm` | Scroll-depth orchestration aligned to Three Locks |
| `mobile` | `co