funnels

# Funnels - Funnel & Offer Architecture Orchestrator

Verb-style entry point for the Wayland funnels pack. The user types `/funnel <verb> <args>` and this skill dispatches to the corresponding sub-skill. Every sub-skill is auto-registered as its own flat slash command (`/funnel-offer`, `/funnel-conviction-webinar`, ...) so power users skip the verb.

This pack is the **architecture layer** of the Wayland Business Suite. While conversion handles assets (pages, copy), funnels handles the *structure*: what's the offer, how does it stack, what's the price, what's the sequence the customer moves through, what's the ladder of products they ascend?

## What this pack ships (18 skills)

### Family: offer architecture (5 skills) - THE PROMOTED FAMILY

Per the user's stated #1 leverage point: "offer architecture is the biggest problem for most people." This family is the centerpiece. Master skill produces **The Irresistible Stack** - synthesizes Hormozi value equation (math) + Kennedy magnetic offer + Sugarman psychological triggers + Halbert offer construction + Schwartz market sophistication.

### Family: funnel sequence (7 skills)

Wayland-coined fusion names that synthesize multiple canonical traditions. Trademark-clean, ≥2 lineage authors cited per fusion skill body.

### Family: continuity (1 skill) + audit + composite (2 skills)

## When to Use

Trigger this orchestrator when the user wants to **design the offer or the sequence** - not write the page that sells it. Typical invocations:

- `/funnel offer <product>` - Irresistible Stack offer construction (Hormozi-led)
- `/funnel offer-stack <product>` - bonus stacking + value math
- `/funnel offer-pricing <product>` - pricing levers (anchor, contrast, payments, splits)
- `/funnel offer-guarantee <product>` - guarantee design (conditional / unconditional / double / better-than)
- `/funnel offer-audit <existing-offer>` - score offer on 8 dimensions; identify weak lever
- `/funnel ascension-ladder <product>` - design tiered product ladder
- `/funnel lead-magnet <topic>` - lead magnet design (PDF / quiz / mini-course / template / sample-chapter / calculator / discovery-call)
- `/funnel tripwire <product>` - $1-$27 entry-product design
- `/funnel conviction-webinar <product>` - 4-stage high-ticket webinar architecture
- `/funnel evergreen <product>` - auto-webinar / evergreen funnel
- `/funnel cart-cycle-launch <product>` - pre-launch content + cart-window launch sequence
- `/funnel high-ticket-call <product>` - lead-magnet → discovery-call → close sequence + sales-call script
- `/funnel story-drip <product>` - multi-day narrative email arc
- `/funnel daily-pivot <product>` - daily story-pivots-to-pitch email format
- `/funnel continuity <product>` - subscription/membership conversion ladder
- `/funnel architecture-audit <existing-funnel>` - leak analysis at offer + sequence + ladder level
- `/funnel build-campaign <product>` - cross-pack composite: full campaign build calling /convert for assets

## Verbs

| Verb | Sub-skill | One-liner |
|------|-----------|-----------|
| `offer` | `funnels-offer` | The Irresistible Stack - master offer construction |
| `offer-stack` | `funnels-offer-stack` | Bonus stack + value-stack composition |
| `offer-pricing` | `funnels-offer-pricing` | Pricing levers (anchor/contrast/payments/splits) |
| `offer-guarantee` | `funnels-offer-guarantee` | Guarantee design + risk-reversal |
| `offer-audit` | `funnels-offer-audit` | Score offer on 8 dimensions |
| `ascension-ladder` | `funnels-ascension-ladder` | Tiered product ladder (free → low → core → high → continuity) |
| `lead-magnet` | `funnels-lead-magnet` | Lead-magnet design + selection (with conversion benchmarks per type) |
| `tripwire` | `funnels-tripwire` | $1-$27 entry-product design + buyer-ID psychology |
| `conviction-webinar` | `funnels-conviction-webinar` | 4-stage high-ticket webinar architecture (pre-frame → content → pitch → close) |
| `evergreen` | `funnels-evergreen` | Auto-webinar + evergreen scarcity mechanics |
| `cart-cycle-launch` | `funnels-cart-cycle-launch` | Pre-launch content + open-cart + close-cart sequence |
| `high-ticket-call` | `funnels-high-ticket-call` | Lead-magnet → discovery-call → close + full sales-call script |
| `story-drip` | `funnels-story-drip` | Multi-day narrative email arc |
| `daily-pivot` | `funnels-daily-pivot` | Daily story-pivots-to-pitch email format |
| `continuity` | `funnels-continuity` | Subscription/membership conversion ladder |
| `architecture-audit` | `funnels-architecture-audit` | Funnel architecture audit (NOT URL crawl) |
| `build-campaign` | `funnels-build-campaign` | Composite: full campaign - offer + ladder + lead magnet + tripwire + core page + OTO sequence |

## Inputs

- **First positional arg:** the verb
- **Remaining args:** passed through as the sub-skill's input (product description, offer brief, target audience, etc.)
- **`out_path`** *(optional):* explicit output file. Defaults via `build_report_path("business-funnels", instruction)`.

## Routing logic

1. Parse the first whitespace-delimited token as the verb. Lowercase it.
2. If the verb maps to a sub-skill in the table above, invoke via `delegate_task` with remaining args.
3. If the verb is `build-campaign` or another composite, run the cross-pack composite flow.
4. If the verb is unknown, list the table back to the user and ask which one they meant.

## Composite flows

### `/funnel build-campaign <product>`

Cross-pack full-campaign composite. Fans out:

**Phase 1 - Architecture (funnels):**
1. `funnels-offer <product>` - design The Irresistible Stack
2. `funnels-ascension-ladder <product>` - map the tiered ladder
3. `funnels-lead-magnet <product>` - pick + design the lead magnet
4. `funnels-tripwire <product>` - design the $1-$27 entry product
5. `funnels-conviction-webinar <product>` OR `funnels-cart-cycle-launch <product>` (depending on launch model) - design the conversion sequence

**Phase 2 - Assets (delegates to convert pack):**