check

# /digital-marketing-pro:check — Unified Pre-Publish Quality Gate

This skill is the canonical pre-publish gate for marketing content. It wraps the evaluation suite (`scripts/eval-runner.py`) and produces a single pass/fail decision with actionable issues.

## Context efficiency

Heavy skill. **Grep before Read** any referenced file, then `Read` only matched ranges with `offset` + `limit`. List the brand's workspace at `~/.claude-marketing/brands/{slug}/` (or `$CLAUDE_PLUGIN_DATA/digital-marketing-pro/brands/{slug}/` when that env var is set) before opening files. On re-invocation mid-session, skip files already in context.

Use this skill **before publishing any marketing content** — blog posts, ad copy, emails, social posts, landing pages, press releases, or any branded copy.

## Why this skill exists

An earlier version shipped a global PreToolUse hook that auto-ran a hallucination + brand-compliance check on every Write/Edit operation in every project. That hook was removed because it fired globally across all plugins and projects (Slack writes, GitHub PRs, code edits — all of it), causing friction in non-marketing work.

`/digital-marketing-pro:check` replaces that automatic gate with an **explicit user-invoked gate**. The work is the same; the trigger is intentional.

## What the check evaluates

The check delegates to `scripts/eval-runner.py` (the master eval orchestrator) which calls four sibling scripts:

| Dimension | Script | What it checks |
|---|---|---|
| **Hallucination** | `hallucination-detector.py` | Unattributed statistics, placeholder URLs (example.com / your-site.com), unsupported superlatives ("best", "#1", "leading"), fabricated citations |
| **Claims** | `claim-verifier.py` (when `--evidence` provided) | Cross-checks specific claims against a user-provided evidence file |
| **Brand voice** | `brand-voice-scorer.py` (when `--brand` provided) | Scores content against the active brand's voice profile (formality, energy, humor, authority, prefer/avoid words) |
| **Structure** | `output-validator.py` (when `--schema` provided) | Validates content matches expected schema (blog_post, email, ad_copy, social_post, landing_page, press_release, content_brief, campaign_plan) |
| **C2PA provenance** (compliance) | `embed-c2pa.py` (presence check) | When the brand's `target_markets` include an EU/EEA jurisdiction AND an accompanying asset is AI-generated: verifies a C2PA provenance manifest is present and valid. Missing or invalid manifest → **CRITICAL / BLOCKED** (EU AI Act Article 50, applies from 2 Aug 2026) |

Plus content quality and readability scoring (always run).

## Subcommands and modes

### Default (run-quick)

```
/digital-marketing-pro:check <file-path-or-content>
```

Runs the **quick eval**: hallucination detection + content quality + readability. Fast (~2 seconds), zero external dependencies. Use this for routine checks.

### Full eval (run-full)

```
/digital-marketing-pro:check <file-path-or-content> --full
```

Runs all 6 dimensions: hallucination + claims (if evidence provided) + brand voice (if brand provided) + structure (if schema provided) + content quality + readability. Use before publishing anything client-facing or external.

### Compliance-focused (run-compliance)

```
/digital-marketing-pro:check <file-path-or-content> --compliance --brand <slug> [--evidence <path>] [--schema <name>]
```

Runs hallucination + claims + brand voice + structure. Best for regulated industries (healthcare, financial services, alcohol, cannabis, gambling) where claim substantiation and brand-voice fidelity matter most.

### With evidence file

```
/digital-marketing-pro:check <file-path> --evidence <evidence-file.json>
```

When the content makes specific claims you want to substantiate, provide a JSON evidence file:

```json
{
  "evidence": [
    {
      "claim": "50% increase in conversions",
      "source": "GA4 Q4 report",
      "date": "2025-12-31",
      "verified": true
    },
    {
      "claim": "Trusted by Fortune 500 companies",
      "source": "Customer roster (internal)",
      "date": "2026-04-01",
      "verified": true
    }
  ]
}
```

The check will extract every claim from the content and flag any that don't match an evidence entry.

### With schema validation

```
/digital-marketing-pro:check <file-path> --schema blog_post
```

Validates the content matches the structural requirements of the named schema. Available schemas: `blog_post`, `email`, `ad_copy`, `social_post`, `landing_page`, `press_release`, `content_brief`, `campaign_plan`. Use `--schema list` to see all schemas with their requirements.

### With brand voice check

```
/digital-marketing-pro:check <file-path> --brand acme
```

Scores the content against the brand voice profile at `~/.claude-marketing/brands/acme/profile.json`. Reports per-dimension breakdown (formality, energy, humor, authority) plus deviation from prefer/avoid word lists.

## Output format

The check returns a unified report:

```
DM CHECK REPORT — <file or content snippet>
=============================================

Composite Score: 73.4 / 100  (Grade: B-)
Auto-Reject: NO

Dimensions:
  Hallucination ............ 96/100  PASS  (weight 0.40)
  Content Quality .......... 78/100  PASS  (weight 0.35)
  Readability .............. 65/100  PASS  (weight 0.25)

Issues Found:
  CRITICAL: None
  WARNING (2):
    - Line 14: Unattributed statistic "76% of buyers prefer..."
      Suggestion: cite source or rephrase as observation
    - Line 22: Superlative "best in class" without substantiation
      Suggestion: replace with measurable claim or proof point

Decision: PASS — safe to publish but address WARNINGs first
```

If any CRITICAL issue is found, decision = **BLOCKED** and the user is asked to fix before publishing.

## AI-tell scans (advisory section, never scored)

Alongside the eval-runner scorers, run both tell scans and report them as a single ADVISORY section of the check output:

```bash
python "${CLAUDE_PLUGIN_ROOT