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brand

The Brand Claude Code skill manages brand identity standards, messaging frameworks, visual consistency, and asset governance. Activate it when developing or auditing brand voice guidelines, creating marketing content that requires consistent tone, establishing design token systems, validating branded assets against style standards, or organizing and managing brand-related files across design and messaging frameworks.

View source Repository: dev-gtm-claude-skills

Install in Claude Code

Copy

git clone --depth 1 https://github.com/Infrasity-Labs/dev-gtm-claude-skills /tmp/brand && cp -r /tmp/brand/.claude/skills/brand ~/.claude/skills/brand

Then start a new Claude Code session; the skill loads automatically.

Definition

SKILL.md

# Brand

Brand identity, voice, messaging, asset management, and consistency frameworks.

## When to Use

- Brand voice definition and content tone guidance
- Visual identity standards and style guide development
- Messaging framework creation
- Brand consistency review and audit
- Asset organization, naming, and approval
- Color palette management and typography specs

## Quick Start

**Inject brand context into prompts:**
```bash
node scripts/inject-brand-context.cjs
node scripts/inject-brand-context.cjs --json
```

**Validate an asset:**
```bash
node scripts/validate-asset.cjs <asset-path>
```

**Extract/compare colors:**
```bash
node scripts/extract-colors.cjs --palette
node scripts/extract-colors.cjs <image-path>
```

## Brand Sync Workflow

```bash
# 1. Edit docs/brand-guidelines.md (or use /brand update)
# 2. Sync to design tokens
node scripts/sync-brand-to-tokens.cjs
# 3. Verify
node scripts/inject-brand-context.cjs --json | head -20
```

**Files synced:**
- `docs/brand-guidelines.md` → Source of truth
- `assets/design-tokens.json` → Token definitions
- `assets/design-tokens.css` → CSS variables

## Subcommands

| Subcommand | Description | Reference |
|------------|-------------|-----------|
| `update` | Update brand identity and sync to all design systems | `references/update.md` |

## References

| Topic | File |
|-------|------|
| Voice Framework | `references/voice-framework.md` |
| Visual Identity | `references/visual-identity.md` |
| Messaging | `references/messaging-framework.md` |
| Consistency | `references/consistency-checklist.md` |
| Guidelines Template | `references/brand-guideline-template.md` |
| Asset Organization | `references/asset-organization.md` |
| Color Management | `references/color-palette-management.md` |
| Typography | `references/typography-specifications.md` |
| Logo Usage | `references/logo-usage-rules.md` |
| Approval Checklist | `references/approval-checklist.md` |

## Scripts

| Script | Purpose |
|--------|---------|
| `scripts/inject-brand-context.cjs` | Extract brand context for prompt injection |
| `scripts/sync-brand-to-tokens.cjs` | Sync brand-guidelines.md → design-tokens.json/css |
| `scripts/validate-asset.cjs` | Validate asset naming, size, format |
| `scripts/extract-colors.cjs` | Extract and compare colors against palette |

## Templates

| Template | Purpose |
|----------|---------|
| `templates/brand-guidelines-starter.md` | Complete starter template for new brands |

## Routing

1. Parse subcommand from `$ARGUMENTS` (first word)
2. Load corresponding `references/{subcommand}.md`
3. Execute with remaining arguments