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seo-bing

The seo-bing skill manages Bing indexing, link analysis, and IndexNow URL submission for Bing, Yandex, Seznam, and Naver search engines, plus Microsoft Copilot citation eligibility. Use it when publishing new pages intended for Copilot visibility, nudging non-Google search engine indexing, or analyzing competitor backlinks via Bing's link data that Google's API doesn't surface.

View source Repository: dev-gtm-claude-skills

Install in Claude Code

Copy

git clone --depth 1 https://github.com/Infrasity-Labs/dev-gtm-claude-skills /tmp/seo-bing && cp -r /tmp/seo-bing/.claude/extensions/bing-webmaster/skills/seo-bing ~/.claude/skills/seo-bing

Then start a new Claude Code session; the skill loads automatically.

Definition

SKILL.md

# seo-bing

The non-Google indexing surface. Google still rejects IndexNow (per
Gary Illyes, multiple SOTR episodes 2024-2025), so this skill is
specifically for **Bing/Yandex/Seznam/Naver indexing** and
**Microsoft Copilot AI citation** (which pulls from the Bing index).

## Prerequisites

- Run `extensions/bing-webmaster/install.sh` or `install.ps1`.
- A Bing Webmaster Tools API key.
- Optional: an IndexNow host key (32+ chars) published at the URL
  declared as `INDEXNOW_KEY_LOCATION`.

## Routing

| Command | Underlying script |
|---|---|
| `/seo bing links <url>` | `python scripts/bing_webmaster.py links <url>` |
| `/seo bing compare <urlA> <urlB>` | `python scripts/bing_webmaster.py compare <urlA> <urlB>` |
| `/seo bing submit <url>` (single URL) | `python scripts/indexnow_submit.py --host ... --urls <url>` |
| `/seo bing submit-batch <file>` | `python scripts/indexnow_submit.py --urls-file <file>` |
| `/seo bing verify-indexnow` | `python scripts/indexnow_submit.py --verify-only` |

## When this skill applies

- The user is publishing new pages and wants Microsoft Copilot
  citation eligibility (Bing index ingestion).
- The user wants to nudge Bing/Yandex/Seznam/Naver indexing for fresh
  URLs.
- The user is doing competitor backlink analysis and wants Bing's
  unique link data (Bing tracks links Google's API doesn't surface).

## Cross-skill delegation

- For Google indexing (very different model — sitemap-driven, no
  IndexNow), use `seo-google indexing`.
- For multi-source backlink confidence weighting, fall back to
  `seo-backlinks` which already integrates Bing + Moz + CC.